Tim Ashby Email & Phone Number

Obsessed with experiences, customers, and the data that drives the value exchange between them.In a nutshell, always trying to answer two questions: how can we use data to drive customer experiences? How can we use customer experiences to drive first-party data acquisition?I lead teams of quantitative and qualitative analysts that help organizations extract the maximum value from their data. I develop creative, compelling ways to communicate that value to senior management audiences. I am a business thinker and a storyteller, with masters degrees in both business and journalism. By forming consultative relationships with a variety of clients and internal discipline leaders I have become a trusted advisor, developing ways to move data-driven insights from concepts to actionable strategies that optimize customer experiences and have a measureable impact on business goals and the bottom line. I partner with my teams and clients to provide a holistic view of consumer behavior across the customer journey. I use data to join the dots - to define and refine strategies that effectively balance the needs of consumers and business owners. I identify what to measure, how to measure it, and I find innovative ways to combine datasets and separate the wheat from the chaff. I have spent my career at the intersection of art and science. I have built analytics centers of excellence for two of Canada's most trafficked news and entertainment properties. I have consulted with Fortune 50 clients for global online commerce and customer loyalty engagements. I have led analytics engagements for major retail, automotive and technology clients. I’m a hands-on digital analytics, marketing and strategy leader with a strong background in KPI development, facilitating client workshops, dashboard and reporting design, quantitative and qualitative data, digital research, eCRM, online media strategy, product management, testing and optimization programs, process implementation, team leadership and executive-level presentation development. I have a successful track record of increasing revenue through both the organic growth of existing clients and developing new business opportunities.

Listed skills include Web Analytics, Digital Marketing, Omniture, Google Analytics, and 21 others.