Following the successful acquisition of Paradigm Music by Wasserman, Paradigm Talent Agency became know as Wasserman MusicDevising and delivering bespoke brand partnerships and corporate performance strategies for our client roster

Paradigm UK (formerly CODA) is Europe's fastest growing live music agency representing over 1000 acts including The XX, Liam Gallagher, Rita Ora, Billie Eilish, Janet Jackson, Bon Iver, Lewis Capaldi, Disclosure, London Grammar, Rag'n' Bone Man and Annie Mac. As part of the Brand & Corporate department, the team oversee all brand partnership solutions, corporate bookings, synchronisation opportunities, sponsorship and non traditional performance.The full up to date roster can be found here: www.codaagency.com/artists

Part of the aaward winning team that launched the first ever international AMEX Platinum House in London during London Fashion Week - an exclusive top-tier cardmember event that showcased live music performances, Michelin starred dining experiences and included sponsorship of Alexa Chung’s debut LFW show with after party

Senior Tier management role within the UK division of one of the largest media companies in the world. Specifically devising and delivering the event and comms strategies for Time Inc Music brands for titles with a digital and print audience reach of millions as well as responding to ad funded sponsorship briefs from blue chip clients.Clients include V05, Estrella, Bulldog Gin, Zig Zag, Arcadia Group, Adidas

Managing Director of global brand services and artist management company overseeing the growth and development of the business. Responsible for both the day to day operations of the company as well leading the longer term strategic direction. Highly experienced in all operational aspects including Finance, New Business, HR and MarketingCore areas of business: Brand Partnerships, Sponsorship Activation, Event Operations, Artist management and Talent booking,Clients included ABInbev, W Hotels, Diageo, International Music Summit, MTV, Pernod Ricard, SFX Entertainment, SJM Concerts, Bestival, RockCorps, Richie Hawtin and Rob da Bank.

Responsible for the development and effective delivery of cross platform marketing and events strategy across the music titles within the IPC Inspire portfolio including NME and Uncut Successes included maximising circulation, increasing web traffic and driving commercial revenue objectives. Played key role on all digital initiatives such as iPad app launches and digital magazine initiatives.Worked closely with Commercial team to deliver commercial partnerships across all brand’s platforms including the development of innovative new business and 3rd party relationships that increased marketing opportunities and raised brand awareness. i.e. Virgin Atlantic Airlines, Oasis (band) and EMI /Apple as well as executive producing branded television programming on UK terrestrial TV network

Snr mgmt within the Entertainment Dept handling the Global Music Strategies for BACARDI, France Telecom (Orange Group) and Orange UK. Led strategic marketing campaigns for other Group client’s music business such as Pepsi, Microsoft and Nokia. BACARDITasked with unifying the B-LIVE Global music programme. Strategy, Concept and ExecutionAssisted in brokerage of ground breaking 360 degree Global Artist deal with leading global talent (Groove Armada) ORANGE GROUPStrategic development of unique UK and EMEA music partnerships – Glastonbury, Gigs and Tours, Rockcorps.Lead agency role for client to ensure smooth execution of music sponsorship propertiesKey relationship holder with sponsorship stakeholdersRepresentation of clients at international music conferences incl Midem, SXSW

Possessing an in depth knowledge of a vibrant live music scene the role demanded a breadth of experience in Brand Strategy, Event Management, Marketing, Brand Funded Content, PR, Creative and Media Planning. Established network of contacts across blue chip companies, Promoters, Broadcasters, Agents, Artist Management and Media. CARLING LIVEAccount Director of the largest and only holistic brand at the time in UK Live music scene. Carling was also Cake’s largest account.Responsible for annual budget spend of £5.9mNegotiation and management of commercial partnerships with Promoters, Media Agencies, Agents, VenuesCreation and development of experiential concepts including Carling Live 24, Carling New Kings, Cold Beer Amnesty (winner Best Innovation 2007 UK Festival Awards)Executive Production of Brand Funded TV formats Carling New Kings (2006), Carling Live 24 (2006), Carling Festival Postcards (2007)Worked with various artists including: Razorlight, N*E*R*D, Kaiser Chiefs, Ian Brown, Chemical Brothers, Magic Numbers, Dirty Pretty Things, The Zutons, Kano, Soulwax, Mylo etc MISCGrolsch & Sol – Led brand strategy development including planning for first dual-territory international music festivalMotorola - Global music strategy and events – (ROKR Launch, Gorillaz in USA)The Big Chill – Account Director for leading UK Festival Orange – Consultancy & development 2005 music strategyV festival – PR execution and brand sponsorship delivery

Founded and developed leading National Electronic music club night forming partnerships with Student Unions and other venues. Brokered and executed partnerships and marketing campaigns for one off events with UK superclubs such as Cream, Renaissance, Golden and GatecrasherIBIZA / Promoter (Various) - Created and managed clubnights on the island (2000-2)

Premier PR / Account Director AFTER DARK (Client: Interbrew/Stella Artois)Creation of award winning brand experience event campaign for Stella Artois targeting 18-24 year old aspirational consumers focussing on music, film and street culture.Management of nationwide tour including all aspects of creative brief, event management, venue sourcing, talent booking and management, client handling and billing, interagency liaison, PR, media buying.  Beatwax Communications / Head of EventsLONDON FILM FESTIVAL 2003 (Client: British Film Institute)Planning and Event management of all the Premieres and Gala Events for L.F.F. Balanced a very delicate relationship between primary client, event sponsors (incl The Times, Orange, American Airlines and GLA) and film companies to constantly ensure a win-win outcomes.Other Projects worked on include:Heineken/EMAP “You’ve Changed” CampaignSony Playstation “Music 3000” Product LaunchStarsky and Hutch and Pirates of The Caribbean Premieres

MANAGEMENT & PROMOTIONCreated conceptual marketing campaigns including SMS, website driven and direct mail methods www.feel-it.co.uk received 385k+ hits in 12 months and database of 35k+ active names (1997)Brokered and executed partnerships and marketing campaigns for one off events with UK superclubs such as Cream, Renaissance, Golden and GatecrasherTurnover in 2002 circa £360,000 and overall responsibility for 30+ staff Established Radio show in 1997 by EMAP owned Station that achieved greater catchment area listeners than Radio 1's Pete Tong through choice of programming Providing leadership to teams whilst encouraging them to have fun and make their own decisions; Identified the potential of a run down public house and turned it into the most fashionable and leading contemporary venue in the areaStretched an extremely small budget to cover interior refurbishment, new exterior signage, first months staffing and overheadsCreated a word of mouth hype in the in the area which led to a full capacity venue every weekend and at key times throughout the weekLevered relationships with DJs such as Nick Warren, Dave Seamen, John Digweed and John Kelly with the venue to add credibility and prestigeManaged and controlled every aspect of venue utilising bar staff rosta of 19 and Pr team of 6Financial control and management - end of year one, completed an ROI scheme successfully and increased the turnover by £263KIBIZAPromoterCreated and managed 2 clubnights on the island at El Divino (2002) and Eden (2000)Extensive network of contactsFreelance Marketing and Event management projects (a selection)Campaigns include