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Results driven and creative Senior Marketing Professional with over 20 years’ experience leading marketing and communications teams across retail, financial services and travel. Possessing clear expertise across the field in brand, advertising, strategy and insight and bringing a broad set of marketing leadership skills and experiences to draw from having worked for several notable first-class brands including Pets at Home, Carole Nash and Thomas Cook. With a proven track record of delivering marketing ROI combined with solid commercial acumen.Excels under pressure with an ability to prioritise tasks and respond effectively to diverse challenges. A tenacious, passionate individual, capable of consistently achieving high-reaching business goals and boosting profitability through successful marketing campaigns. An accomplished multiple award winner, with a ‘Highly Commended’ Marketing Professional of the Year at the Retail Week Awards and most recently awarded Silver in 2022 and Gold in 2020 for the ‘Best Branded Podcast’ at the International Content Marketing Awards.
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Head Of MarketingPdsaMarple, Gb
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Head Of Digital MarketingPets At Home Apr 2018 - Feb 2023Handforth, Gb• Leading customer acquisition across Pets at Home and Vets4Pets, delivering online visitor targets and growing new customers through digital channels• Designing and implementing digital strategy aligned to broader business and customer marketing plans• Leading the team through a digital transformation journey, including implementation of digital marketing tools to leverage first party data• Managing new customer recruitment through digital channels• Managing and accountable for budgets covering all group digital marketing activity -
Head Of External CommunicationsPets At Home Apr 2013 - Mar 2018Handforth, Gb• Overseeing all external brand advertising and tactical promotions and attracting new customers to drive short term ROI and long-term brand awareness• Delivering integrated cross-channel marketing campaigns to drive reach, brand awareness, trial and spend• Designing, implementing, facilitating and managing the financial integrity of the annual strategic marketing plan with a communications budget of £5m and P&L responsibility• Managing all SEM activity, SEO, PPC, Display, Google Shopping (PLAs), Affiliates including CRO and Attribution• Responsibility for five direct reports delivering a wide range of national, regional and local marketing activity • Managing multiple agencies including Creative, Digital, Media and PR, Econometrics, Brand Equity/Research
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External Communications Marketing ManagerPets At Home Jul 2009 - Mar 2013Handforth, Gb• Attracting new customers, driving trial and spend, increasing spontaneity, awareness and maximising a return on marketing investment• Delivering a wide range of internal and external campaigns including store events and supplier funded activities along with marketing support for sales impacted stores• Overseeing all new store launches and tactical events including experiential marketing at national pet shows to drive awareness and trial of the brand
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Marketing ExecutiveCarole Nash Insurance May 2008 - Jul 2009Gb• Responsible for managing the direct marketing strategy and budget, along with all campaign planning and execution• Developed personalised data driven marketing, improving performance and increasing overall direct response through CRM (Direct Mail & E-mail)• Ensuring all marketing communications comply with FSA regulations -
Marketing Development ManagerMytravel Group Plc (Thomas Cook) Jul 2006 - Nov 2007• Created new product offerings in over 50 overseas resorts through marketing development initiatives• Project management to increase overseas revenue via multiple marketing channels including; Call Centres, Direct Mail and Online
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Senior Product Delivery ExecutiveMytravel Group Plc (Thomas Cook) Sep 2004 - Jun 2006• Managed the core tour operating business along with the marketing of the Prestige and Ski specialist brands
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Product Delivery ExecutiveMytravel Group Plc (Thomas Cook) Aug 2003 - Aug 2004
Tim Dowling Skills
Tim Dowling Education Details
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University Of SunderlandBa (Hons) Business Studies -
The King'S School, Peterborough
Frequently Asked Questions about Tim Dowling
What company does Tim Dowling work for?
Tim Dowling works for Pdsa
What is Tim Dowling's role at the current company?
Tim Dowling's current role is Head of Marketing.
What is Tim Dowling's email address?
Tim Dowling's email address is td****@****ome.com
What is Tim Dowling's direct phone number?
Tim Dowling's direct phone number is +4480032*****
What schools did Tim Dowling attend?
Tim Dowling attended University Of Sunderland, The King's School, Peterborough.
What are some of Tim Dowling's interests?
Tim Dowling has interest in Animal Welfare, Children, Economic Empowerment, Science And Technology.
What skills is Tim Dowling known for?
Tim Dowling has skills like Marketing Communications, Marketing Strategy, Advertising, Management, Digital Marketing, Direct Marketing, Brand Management, Social Media Marketing, Marketing, Integrated Campaign Planning, Sales, Broadcast Media.
Who are Tim Dowling's colleagues?
Tim Dowling's colleagues are Jaspal Kler, Sally Kindler, Catherine Price, Barbara Salkeld, Steven Kenny, Ceri Meechan, Kirsty Terry.
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