Helping small businesses and startups with Product Marketing strategy and execution

• First PMM for growth-stage legal marketplace with AI & buy now, pay later. 400 employees.• Boosted retention by 24% by championing an innovative customer experience• Increased lead-to-sale rate by 4.6% by leveraging user data to run a funnel test• Reduced customer support tickets by 21% by developing an onboarding education program• Distilled complex legal concepts into simple value props and messaging• Led the go-to-market for new products and features with cross-functional teams• Partnered with Sales on enablement: scripts, objection handling, and training materials• Owned the launch strategy of a self-serve Wills product (PLG)• Used customer insights to influence the roadmap with Sales & Product teams• Hired and supported a high-performing team while acting as player-coach• Tools: Tableau, FullStory, Braze, Figma, Asana, Amplitude, Jira, Slack, Salesforce, Notion, Vonage, Google Suite, Zoom, Aircall, Miro, Proof, Lawmatics

Spent quality time with my newborn twins and moved from California to Oregon

• Sole PMM for an insurance startup and RV marketplace. B2B and B2C. 400 employees.• Drove 294% in revenue growth through building and executing go-to-market strategy• Boosted unique daily organic visitors by 550% through SEO strategy and execution• Improved homepage conversions by 11.8% vs control by initiating an optimization test• Increased marketplace revenue per booking by 10% through a pricing, packaging, & messaging test• Identified an unmet need of a growing market segment through competitive and market analysis• Increased the Sales team win rate by 34% by partnering on an inbound optimization test• Owned marketing metrics reporting and partnered with Sales on lead forecasting

• Developed positioning, messaging, & pricing for a new video conferencing product• Drove 12% growth in unique website visitors from June to September, 2020• Project-managed creation of demo video, refreshed website, blogs, SEM, & social content

• B2B, B2C, and SMB insurance startup. 100 employees.• Supported the pilot launch of a new consumer auto insurance mobile app• Owned the creation of B2B pitch decks, 1-pagers, and demos for the sales team• Wrote messaging for an innovative cloud-native SaaS platform for enterprises and SMB• Built a weekly Product Marketing KPI report for a new consumer-facing mobile app• Quarterbacked the launch of a refreshed homepage

• Drove a 13% increase in leads by building and executing a GTM strategy• Developed differentiated messaging• Optimized landing pages and paid search campaigns• Ran paid search A/B tests

• Orchestrated the multi-channel beta launch of the Rocket Wallet product• Led a research effort to inform SaaS user retention and pricing/packaging• Developed positioning & messaging for a new payments product (product deprioritized)• Wrote core business segment value propositions for a SaaS product• Generated optimization briefs after conducting deep dive analysis of user data, heatmaps, and Google Analytics

• Coordinated the launch of a new ATM user interface and drove adoption of new features• Wrote messaging for 100s of digital campaigns that displayed to millions of consumers• Ran a program that drove over $2 million in digital donations to American Red Cross• Used customer pain points to inform messaging that drove a 65% lift over control• Ran creative A/B tests that lead to a 97% increase in product engagement• Program-managed consumer survey roadmap, planning, and vendor oversight• Project managed a technical proof of concept and exhibited it to senior leadership