Digital Marketing Executive
Current• Leading B2B eCommerce digital marketing strategy, agenda, deliverables, and deadlines• Designing and executing multimedia campaigns for core Europe group tour business and online sales platforms• Email marketing to audience of 10k+, audience segmentation, and sign-up personalization/automation • Shooting and post-production of corporate branding, sales, and internal video content• Optimizing platform SEO, keyword selection, meta descriptions, alt text• Leveraging generative AI tools such as ChatGPT, Stable Diffusion, HeyGen, ElevenLabs• Cooperating with 11 Country Managers on market-specific sales strategy and campaigns• Spearheading company external/internal brand identity and brand building