Focus on 360 omni-channel marketing strategy, planning and execution for product launches, seasonal and brand campaigns. Team leader with emphasis on customer retention, monetization, and loyalty. Data centric marketing across DTC and brick-and-mortar P&Ls.

- Team management, strategic direction, and professional mentorship for Growth & Monetization team (10)- Grew customer base AOV by +12-20% YoY by increasing product attachment rates- Delivered strategy & operations plan for loyalty program defining benefits and ensuring performance - Scaled a real-time dashboard center focusing on all critical KPIs that impact revenue and profit - Developed cross-functional strategic “pods” focused on managing P&L dynamics and on rapid test & learn - Established qual/quant research insights that led to the development, deployment, and optimization of over 100+ customer marketing programs - Drove increase in LTV/ROAS of the member base by deploying look-a-like models in paid media channels

- Carried out the cross-channel (Email, SMS, Push, Direct Mail) customer lifecycle strategy and implementation - Built global product GTM process across US, UK, CA, AUS to expand assortment while ensuring clear messaging, learning agenda, measurement, and optimizing revenue/sell through performance (multi-million-dollar product SKU sales) - Successfully integrated new ESP & CDP into MarTech infrastructure- Established best-in-class comprehensive campaign process (briefing, configuration, execution, and optimization)

Acxiom is a recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences, and create profitable customer relationships.• Reported to the Account Director managing all digital marketing programs for Gap, Banana Republic, Old Navy, Athleta and Piperlime including email, CRM, data management, and associated branded microsites• Responsible for client relationship management and satisfaction, serving as a consultant for online marketing strategies• Tasked with presenting Quarterly Business Reviews to clients on industry leading trends and business goals• Worked with internal cross functional teams to complete client projects within budgets and stringent deadlines• Performed User Acceptance Tests (UAT) on microsites, landing pages, and email campaign flows to ensure all use-cases are properly reviewed guaranteeing proper functionality• Identified avenues for account growth including new business, up-sell, and cross sell opportunities• Managed and mentored 8 co-workers helping them develop the necessary skills to provide quality service as well as increase their understanding of platform capabilities

• Successfully oversaw the proper execution, reporting, and troubleshooting for over 200 email campaigns per month for the Gap Inc. brands• Significantly reduced monthly campaign errors to less than 1% and maintained quality by setting high standards and empowering others to take ownership• Developed automated reports reducing manual process by half, increasing data consistency, and enabling more timely reporting for critical decisions• Integrated standardized process improvements to allow for seamless and scalable execution of our client’s email strategy• Served as the first level of escalation for all project and strategy related issues

• Responsible for email campaign execution according to business goals for GAP Inc. • Experience with campaign targeting, QA, scheduling, tracking, and data monitoring• Prepared and presented detailed reports on campaign performance providing suggestions for optimization• Consulted with creative agencies on best practices as related to campaign performance• Managed quality tracking, billing inputs, and time utilization for all client related projects• Remained error-free for all campaign related projects

Hoffman Lewis is an award winning, private advertising agency that focuses on Performance Based Advertising to influence consumers. • Responsible for efficiently funneling TV, radio, direct mail, and print media projects through the publishing process (copy, proofing, layout, and delivery)• Worked on McDonald’s and Beverages & More accounts effectively completing all projects and campaigns according to client specifications and deadlines• Oversaw focus groups and film shoots for TV and radio spots managing talent, interviews, and location• Participated in weekly meetings to update the creative team on the status of projects and provide creative direction based on the client’s needs• Organized weekly face-to-face meetings with clients in order to brief them on campaign progress and effectiveness

• Analyzed and revealed consumer purchasing habits and preferences through the development of consumer basket reports identifying opportunities to increase average spend per customer• Reported on the effectiveness of communication vehicles on end-users (e.g. direct mail, email, in-store promotions, radio) distinguishing areas to lower the cost of acquiring and retaining new customers• Performed in-depth analysis of consumer top-tiers through data-mining identifying opportunities to increase the relevance of message, which resulted in significant increases in UPT, AUR and conversion

• Attended weekly inventory meetings with senior leaders to analyze data so it could be used to formulate sound business decisions and improve inventory turns at the store level, lower aged inventory and increasing customer satisfaction• Participated in all promotional status meetings with the executive and senior leadership team to properly report on progress• Individually developed reporting tools for sale promotions that self-update and reveal market and consumer trends for decision support