Vp Sales And Trade Marketing
CurrentLeading the AlEn USA sales and trade marketing teams responsible for driving high growth rates on an overall $100 million business. Leveraged a new sales go to market strategy with a focus on Hispanic and value shoppers and aligned the organization structure, resources, focus and investment to ensure highest probability for success. Led the teams through a sales transformation while driving a significant turn-around in business results.AlEn USA is a $100 Million North American subsidiary of Industrias AlEn S.A de C.V. one of the most recognized companies in the household cleaning products category in Mexico. Since its beginning in 1949, Industrias AlEn S.A de C.V. has pioneered the development of well-known consumer brands that hold the number 1 or 2 market positions in Mexico. Now, with more than 5,000 employees, five manufacturing plants, a product catalog of over 500 skus, Industrias AlEn S.A. de C.V. is replicating its success in North American. AlEn USA is enjoying high growth rates and consistently growing market share with key brands as Ensueno liquid fabric softener, CLORALEN bleach and Pinalen multi-surface cleaner.