Tim Roe Email & Phone Number

Purchase, Ny, Us

I lead sales for Mastercard’s Open Banking product line, enabling a strategy that has created a strong pipeline and secured major financial institutions and retailers. My team works closely with local sales offices across multiple markets, supporting lead generation, qualification and contract negotiation.

London, England, Gb

As head of partnerships for Shieldpay, I worked closely with financial institutions, payment gateways, ecommerce players and networks including Visa, leading sales, proposition and product design, commercials and regulatory matters to integrate Shieldpay’s digital escrow functionalities.

London, England, Gb

Fully accountable for all product lines and roadmaps for consumer and enterprise customers, I internationalised the product for rollout across the UK, Europe and US, delivered new integrations with Pay By Bank and Xero, rebranded shieldpay.com and launched its first iOS app.

London, England, Gb

I led customer strategy and operations for the UK’s leading marketplace for household services which connected UK homeowners with 50,000 tradespeople, managing a team of >75.Over the course of two years, I launched a direct sales channel which delivered 20% of customer growth in year one, leveraging data analytics to identify and convert high potential customer segments.I reengineered the service centre which delivered 30% cost efficiency and 42% CSAT increase, and implemented customer lifecycle marketing for trade members, rolling out a CRM and marketing automation platform.In addition, I built a sector-leading fraud function system in conjunction with Experian, iovation and Synectics, providing online, real-time signup of trade customer accounts and underpinned by rigorous fraud policies.I worked closely with the CFO, co-leading a corporate restructure which lowered OPEX, and supported successful fundraising rounds.

London, England, Gb

I directed the product roadmap focused on driving revenue and customer advocacy, launching new product features that increased NPS by 18% and slashed attrition. Built a new online sign-up with KYC, KYB and fraud screening reducing the risk that rogue tradesperople would infiltrate the marketplace.

Bishop'S Stortford, Not Applicable, Gb

I delivered strategic marketing and sales projects for blue chip clients, including reviewing and recommending how a regional office could exploit a Fortune 500 client’s global sponsorship investment.

New York, Ny, Us

As head of the EMEA marketing function for American Express' network business, I oversaw >50 staff across the region and worked with 57 bank partners.I delivered year-on-year card number growth, developing and executing a robust marketing strategy, driven by customer and market insights, that enabled the design and launch of market-leading products in collaboration with a vast range of partners.I optimised the success of these partnerships across a vast range of American Express licensee and alliances, with highlights including the conversion of Turkey’s Garanti Bonus portfolio to an American Express card, the launch of Centurion Card in South Africa and Greece’s Alpha Bank Account Card. Building a top talent digital team, rolling out and internationalising some of American Express' most successful digital campaigns, including the launch of ‘Selects’ merchant-offer smart phone app in nine markets, ‘Registered Card’ with statement credits and reward bonuses, and ‘Small Business Saturday’ in South Africa.

New York, Ny, Us

Leading business development and account management of UK, Spanish, Swedish and French bank partnerships, I transformed the business more than doubling the number of consumer cards in the UK and Spain and billings in Spain.Highlights include the launch of >20 cards through five major new bank partners, encompassing MBNA, Lloyds TSB, Iberia Cards, la Caixa and Banco Popular, with the Lloyds TSB Avios Duo Account winning Best New Card Launch of 2007, UK and Ireland Cards and Payments Awards.In addition, I established seven successful co-brand propositions, negotiating with MBNA and airlines, including Virgin Atlantic, Lufthansa ‘miles and more’, United, American Airlines and BMI, as well as signing Spain’s national carrier to launch Iberia Cards.Recognised as an innovator and partnership thought leader, I was awarded the ‘Business to Business Achievement Award’, ‘GNS Building World Class Partnerships Award’ and ‘Group Finalist 2007 Chairman’s Award for Innovation’.

New York, Ny, Us

Leading co-brand card strategy and advertising, sponsorship and corporate communication.Over the course of two years, I boosted the contribution of co-branded accounts from 2% to 25%, with major deals including the launch of Leeds Building Society card, which grew to the UK’s second largest building society card.In addition, I delivered +20pp increase in consideration through TV advertisements, producing new advertising campaigns which synergised card brand strategy with Morgan Stanley’s wider value proposition.

New York, Ny, Us

An early employee of Morgan Stanley’s start-up consumer offering, I grew the business to >1M cards within two years, whilst reducing cost-to-acquire by c.40% through astute vendor negotiation across a range of media and print suppliers.

London, England, Gb

I led new product launches, including Lloyd’s balance transfers and EMV chip cards. I played a key role in the launch of the borrower card proposition at a period of significant competitor market entry. This involved the launch of a low APR / no interest fee period card.

Foster City, California, Us

I held a series of market development, product marketing, and corporate communications roles for Visa, including providing product sales support across central and easter Europe. Major projects including the design of a suite of B2B sales support materials for Debit Card sales, and being part of the global team working on the Visa Flag replacement with new brand marque and identity.

Perth, Western Australia, Au

Ba, Politics, History

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