I'm responsible for generating new marketing-qualified sales leads, across digital marketing channels.I manage over $1.5 million in paid search marketing; in my first year, I increased monthly lead volume 13x & cut average cost per lead by over 70%.I manage results-oriented SEO efforts across a network of corporate sites; I've increased traffic by 40%, unique visitors by 42%, and organic conversions by 202% in my first year, alone.I'm a team leader on a corporate brand identity project, specifically responsible for the web-related initiatives. As part of this project, I play a key role in the planning, development, and execution of a massive website redesign / overhaul that's merging several different brands'​ websites into a single, new, overarching web presence.Using a variety of tools, like Marketo, our Marketing Automation platform & Salesforce.com, our integrated Sales & CRM software, I develop & manage A-B split tests to optimize conversions & drive lead gen. I'm also responsible for developing digital marketing collateral, like marketing emails, landing pages, and automated follow-up/lead nurture campaigns that support a variety of initiatives across marketing channels.(Note: As of late 2015, Roadnet Technologies, and several other fleet technology companies owned by the same parent, all rebranded to a single company: Omnitracs. Leading up to this, my role had expanded to oversee Digital Marketing & Lead Gen across the entire enterprise.)

Directed re-launch of corporate & franchise websites with responsive design and mobile-optimized functionality. Implemented advanced analytics with conversion, on-page, and multi-channel source tracking. Created training program & materials teaching franchisees to update content for their locations' web pages and social media sites.Developed and implemented local search strategies for 120 locations nationwide. Also implemented a local-level reputation marketing program across directory & review sites, driving average location rating from roughly 3 to 4 stars.Select Accomplishments:• Increased Click Through Rate (CTR) of paid search campaigns by 56% through detailed analysis, innovative targeting strategies, and meticulous testing.• Lowered paid search Cost Per Click (CPC) by 14%, despite rising costs across the industry.• Increased referral traffic to individual academy location pages from local directory websites.• Created & launched the Kiddie Academy Mobile app for Android as a quick, convenient gateway to the functionality available on the mobile web (http://bit.ly/KA-Mobile-App).

Board Member & Chairman of the Customer Engagement Committee, currently working to increase online social engagement of consumers & businesses with the BBB.

Managed Consulting Solutions division, in addition to corporate marketing responsibilities. Lead division's business development through consultative sales, while managing client project work and communications.Identified strategic opportunities, business solutions & implementation plans to leverage operational & marketing technology for G.1440 and clients, across a variety of industries. Select Accomplishments:• Conceptualized & started Digital Marketing services division, grew recurring marketing services revenues annually.• Successfully met customer requirements with large scale web projects and digital marketing services. → Over 78% of Consulting Services growth came from repeat customers.• Managed over $750,000 in annual client PPC Search Marketing, developed client and internal reporting, and consistently exceeded goals to increase web traffic and conversions.• Created a Search Marketing service with the BBB nationally, and generated over 2,000 leads in the first year.• Regular Fox News contributor, speaking as an expert in e-commerce, technology, and marketing.

Recruited to identify, plan, and deploy social media & interactive marketing opportunities for Walden University, Laureate’s flagship brand. Conducted detailed competitive & market research and developed an overarching social engagement strategy, justifying the business case amidst cost/benefit, compliance, and regulatory concerns.Selected to the Change Management Team to manage the trans-organizational deployment of Enterprise Marketing Management (EMM) software, Aprimo. Worked across departments to identify strategic needs, define business processes, and effectively communicate between operational and technical teams.

Co-owned autographed memorabilia company, managed e-commerce marketing, sales, and client support.Researched e-commerce platforms, built out website, and successfully launched online storefront. Developed marketing & fulfillment relationships with national wholesale suppliers and implemented systems to manage large scale website inventory. Consistently used web analytics & market research to improve online conversions and effectively prioritize optimization of inventory.Select Accomplishments:• Built e-commerce sales revenue to over $375,000 through targeted search marketing.• Earned national press for partnering with emerging mobile platform mShopper to pioneer mobile e-commerce.

Managed a sales team, responsible for individual sales targets and team performance goals. Developed and implemented strategic activity plans for sales team members to help encourage individual growth, while helping to achieve team & corporate goals. Enforced regulatory, quality, and customer-service standards. Recruited new sales reps, identified & mentored prospective leaders, and led training, coaching and motivation for all employees to increase sales.Select Accomplishments:• Grew annual recurring sales revenue to over $212,000.• Consistently recognized as a Top 10 Performer in 2003 & 2004 for leading the region in growth.