Machete Group was founded by David Carlock in 2007 and has providedadvisory services on over $5 billion in development for its clients in sports,entertainment, hospitality, retail, and real estate. Current and prior clientsinclude:- MLS, NBA, NFL, NHL, and English Premier League franchises- League offices- Individual investors

Transwestern is one of the largest privately held real estate advisories in the U.S., providing services in nearly every aspect of real estate transacting. Transwestern’s Sports & Entertainment advisory group focuses on tenant advisory and brokerage services for sports teams, leagues and related media groups.

Angel investor focused on companies leveraging technology across sports, media, lifestyle and entertainment. Investments include Overtime, Jackpot, Arrow, Kabata, Greenfly, WingTel, Dibbs, ShotTracker, Good City Brewing, ROAM Media (acquired), Enso (acquired), and others. Learn more at www.tackvc.com.

Guest Professor at the new RocNation School of Music, Sports & Entertainment at Long Island University. Courses include Branding in Sports Culture (Fall '21) and Sports Entrepreneurship (Spring '22).

Successfully launched Overtime Elite (“OTE”), a transformative new sports league that offers the world’s most talented young basketball players a better pathway to becoming professional athletesDeveloped a state-of-the-art 103,000 sq ft basketball performance and training facility in the heart of Atlanta, GA in 150 days; as owner’s representative the project included site identification, venue design, project management and liaising with public officials & neighborhood groupsBuilt investment materials and organized fundraising process resulting in $80mm of new funding (Series C) in Overtime

Podcast from sports executives turned venture capitalists Tim Katt and Jay Kapoor where we interview professional athletes about the business ventures they pursue off the field. The Game Plan both highlights success stories and discusses the challenges that current and retired athletes face in approaching their next chapter.https://www.thegameplan.show/

Successfully launched and operated the Global Sports Venture Studio "GSVS" in partnership with the Los Angeles Dodgers and R/GA Ventures. GSVS is a closed-door venture initiative made up of leading organizations in sport including adidas, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, the Los Angeles Dodgers, Major League Baseball, Major League Soccer, the National Hockey League, Octagon, R/GA Ventures and UEFA.Building on the success of previous Dodgers Accelerator programs with R/GA, the GSVS will significantly evolves the program model to approach innovation as a team sport. The Studio invites participation from Partners across the sports, technology, and entertainment spectrum including teams, leagues, player associations, media/broadcasters, sports apparel companies, retailers, industry vendors, esports organizations, sports betting and fantasy sports platforms, among others.Designed as an ongoing initiative, the Global Sports Venture Studio will lay the groundwork for efficient, risk-controlled innovation through analysis, diligence, and business/creative strategy combined with startup sourcing, engagement opportunities, and investment. Startups will be selected to align with Partners' strategic objectives.

Lead partnerships and service offering planning with a focus on emerging platforms, technology and content development.

Client lead and digital strategist overseeing a team of 40+ as Samsung USA’s Social Media AOR

"Young people today have been marketed to since they were newborns because cartoons are made to sell cereal. So as a consequence they have the most sophisticated bullshit detectors of all time. And the only way to circumvent that bullshit detector is to not bullshit. So if something is created in a boardroom. If something is created by consensus. If something is created by a bunch of babyboomers who say it will be cool we are going to do skateboarding or something, it will not work.” - Shane Smith, Owner/CEO - VICE Media

Straddled the line between media planning, account and creative at the world's most prolific privately-held creative agency. Specific account accomplishments include:Brand Jordan (Nike):- Launched the completely redeveloped Air Jordan (XX8), including negotiation and execution of custom branded integration with Comedy Central's Key & Peele- Implemented a new workflow between communications planning and creative to better plan, anticipate and react to pop culture and the evolving marketplace- Assisted in production of brand sentiment focus group videosOne King's Lane:- Planned and executed brand's first multi-channel media campaign "Design is Never Done"- Optimized TV program-specific schedule by measuring traditional ad performance against online acquisitionDisneyXD:- Directed LA-based client via New York resulting in the fastest growing children's cable network- Led first-ever integrated partnership with National Geographic Kids "Weird But True" App resulting in the highest-rated premiere in DisneyXD history (Lab Rats) and placement in the featured section of the iTunes App StoreABC (Entertainment, Daytime, Late Night):- Built tune-in plans for over 20+ TV programs including Modern Family, Scandal and Nashville- Ran digitally-informed test program of remnant TV ad scheduling to optimize audience targeting Delta:- Provided high-level channel evaluation and recommendation- Advised on focus group approach and execution

Accounts:- Frito-Lay (2011 Portfolio/Anthem Initiative, Lay's, Lay's Kettle)- Pepsi (Tropicana, Starbucks Bottled Partnership, Brisk Iced Tea, SoBe, Naked Juice)

Developed strong skills in both the technical and professional aspects of broadcast media, including filming, editing, and producing all Detroit Lions original online video content.- Managed content relationships with ESPN and NFL Network (i.e. live stream Coach Schwartz' weekly press conference, feed daily footage that was used in multiple telecasts)Played key role in the production of "The Ford Lions Report" studio TV show- Operated camera and led weekly set design and lighting- Helped produce show segments (player stories, special features, Head Coach interview) - Managed talent, scouted locations and completed media requests

• Collaborated with Tolleson Design (CA) to develop new company website and launch Coalesse• Stepped in as Coalesse Marketing Communications Manager upon unexpected employee departure (Aug-Dec '08)• Updated Coalesse website and “Show & Tell” blog• Managed product photo shoot and brand CRM tool• Produced Chicago Showroom walkthrough video• Guided customers on showroom tours• Analyzed marketplace trends to effectively create innovative marketing strategies• Designed international showroom display banner used at all satellite showroom locations