DYODE is focused on enhancing your e-commerce business. Areas of focus and services provided include Executive Leadership, Omni-Channel Digital Strategy & Roadmap Development, P&L Management, Business Auditing, Technology Evaluation & Re-Platforming, Shopify Plus Development, BigCommerce Development, Vendor Evaluation & RFP Management, Digital Marketing, User Experience, Web Analytics, Data Mining, Merchandising, ERP, CRM, Inventory Management, Business Intelligence, Business Development, Global Logistics, WMS, Internet Law, International Distribution, Brand Marketing, Branding and Staffing.Previous & Current clients: Glenmorigne / The Bruery / Movano Health - Evie Ring / Cratejoy / GearIt / Civil / Ellen Shop / Patrick James / Frizbowl / Bandai Namco / Invisalign / TB12 / Sysco / Neff / LRG / HUF / Lakai / 4Patriots / False Eyelashes / Green Pan / Green Life / Matter of Fact / DIY / Itzy Ritzy / Green Goo / Hydro Jug / J!NX / Minecraft / Fashion Nova / Tori Richard & Kahala / Ridge Wallets / Nomad Goods / Noble House / GDF Studio / Jessica Simpson / Once Upon a Farm / Hello Bello / Detox Market / Beyond Clothing / St. John Knits / Will Leather Goods / Gorjana / Pali Wine Co / Chinese Laundry / iRestore Laser / Will Leather Goods / Wild By Nature CBD / Grave Before Shave / Brandless / Davy Piper / Kindred Bravely / Davy Piper / Troy Lee Designs / Stikwood / Huf / Lakai / Relax The Back / Frances Valentine / Dippin Daisy’s / Frances Valentine / Radii / Lira / ZooShoo / Johnnie-O / Matix / 686 / Active Ride Shop / Freewaters / WSS / La Jolla Group / Qalo Rings / Tadashi Shoji / Tommie Copper / Luciano Barbera / Zanella / Hat Club / Algenist / Lights Out / Robert Graham / Hudson Jeans / Swims / Takeyea / Versa Chalk / Tilly's / eSmartr / Dani Naturals / Complete Clothing / Willow and Clay / Sole Technology / Etnies / Emerica / eS / Thirtytwo / Altamont / eSmartr / Kush Queen / Falcon Brands / Orgain / Halston /

Responsible for E-commerce and leading the charge to right size business and bring industry best practices and strategy. E-commerce goals achieved included re-platform from Magneto to Shopify Plus, implementation of new WMS and negotiation of drastically reduced shipping rates, implementation of Omni-Channel Technology, Amazon, DTG and Drop Ship. Marketing initiatives include establishment of new customer acquisition tools across multiple marketplaces, social advertising including Facebook and Instagram and maximizing print and CRM lifecycle advertising. Lead strategic development of renewed value proposition focused on skate, brand incubation and community efforts. Assembled overall board presentation and presented E-commerce on a quarterly basis along with Monthly Financial reviews for Venture Capital Partner. Member of Executive team and encouraged cross functional collaboration through regular meetings and education sessions across departments.

Lead rebranding effort from Buy.com to Rakuten.com post acquisition including refining unique customer value proposition and differentiation between Amazon and Walmart in the U.S. market. Nurtured relationships between key partners such as as Visa, Mastercard, Jet.com and major affiliates such as Slickdeals. Optimized budgets geared towards profitability and accurate revenue forecasting. Grew visibility and eduction for Rakuten Super Point loyalty program and Rakuten Credit Card. Dialed in Digital Marketing channels including Email Marketing, Paid Search, PLA's, Affiliates and Display Re-Marketing. Led key site optimization efforts new product recommendation and personalization tools, a/b and multivariate testing and site redesign including home page and product detail page. Acted as executive resource and liaison between Japan headquarters and delivered monthly reports to Rakuten CEO directly.