Tim Kaufmann Email & Phone Number

St. Louis, Missouri, Us

• Direct the revenue and pricing teams for a private equity-backed veterinary hospital system generating $300M+ in annual revenue. Oversee the development of pricing strategy formulation, competitive intelligence initiatives, and in-depth pricing and revenue analytics.• Design and implement tailored pricing strategies leveraging comprehensive analyses of historical pricing trends, local market demographics, and competitive pricing behavior. Develop and maintain monthly revenue forecasts, partnering with field operations leadership to align labor and materials budgets. Advise the business development team on strategic pricing opportunities to optimize the financial performance of newly acquired hospitals.

Atlanta, Ga, Us

• Strategic pricing leader for the Employer Services and Talent Verification businesses within Equifax Workforce Solutions, representing $900M+ in annual revenue. Model various B2B pricing scenarios to optimize existing recurring revenue, including price rationalization, upselling, and cross-selling.• Create go-to-market value-based pricing strategies and channel partner incentive plans based on rigorous data analysis of existing customers, competitors, and price elasticities. Work cross functionally with general management teams, sales leaders, finance leaders, and product management teams to develop new product and bundling strategies that optimize revenue while reducing cannibalization of existing products.• Lead the development of pricing terms and structures for large strategic deals, and partner with sales leadership through complex contract negotiations. Successfully closed over $40M+ in total contract value in 2022 from reseller negotiations. In addition, closed over $2M+ in incremental revenue from new product initiatives in 2023. • Updated decade old pricing models in order to reduce complexity and improve velocity of negotiations. Partnered with digital marketing team to design and develop digital pricing application completely in-house to support these new strategies. Collaborated with leaders on a rollout to the sales field, allowing the team to place more focus on driving profitable deals.

Atlanta, Ga, Us

St. Louis, Missouri, Us

• Directly managed the pricing and margin teams responsible for price optimization and clearance inventory pricing. Oversaw and implemented price changes throughout 950+ Famous Footwear retail stores and the digital platforms, including adjusting pricing in preparation for promotional activities, as well as designing and executing pricing tests.• Enhanced profitability by providing actionable and strategic recommendations to leadership through data analytics, financial analysis and combating competitor actions.• Improved coordination between retail stores, distribution centers, and vendors, decreasing the number of orders delivered late and reducing the overall shipping time from vendors by 65%.• Developed financial models to forecast aged inventory levels and provided recommendations to adjust pricing to optimize the profitability of held inventory. In conjunction with finance teams, determined strategies for executing price changes while adhering to margin budgets. Created proprietary model used to determine optimal pricing for a catalog of 20,000+ SKUS, reducing 3rd party software expense by $400K per year.

St. Louis, Missouri, Us

• Lead the integration of the analytics team of Allen Edmonds into the Caleres holding company following acquisition. Created marketing sales budget and maintained forecast for e-commerce business. Presented to executive level management weekly on performance of the business and provided recommendations for upcoming campaigns and promotions.• Served as a strategic consultant to marketing, store support, e-commerce, and merchandising teams by providing research into customer behavior using data from voice of the customer surveys, product reviews, past purchase behavior, email engagement behavior, and web analytics.• Transitioned AllenEdmonds.com from Google Analytics to Adobe Analytics using Tealium Tag Manager. Led project to upgrade tracking of digital marketing channels by standardizing URL tracking parameters across all 3rd party ad agencies. Resulted in cost reduction of $30K per year, plus future IT development savings of roughly $60K.• Championed cross department SEO implementation task force, with goal of improving SEO knowledge across the department, and gaining market share in organic search in the footwear categories. Resulted in 20% YOY increase in sales from mobile SEO and 10% YOY increase in sales from desktop SEO during the holiday shopping months.

St. Louis, Missouri, Us

• Created reports and executive dashboards on e-commerce, mobile app, email, and in-store interactive display performance. Met weekly with senior e-commerce managers, including Senior VP management, to discuss performance against YOY and budget benchmarks.• Identified areas of opportunity to improve site performance and worked with IT project managers to roll out updates. Communicated with external vendors to certify third party marketing tags are up-to-date and deploy new JavaScript tags as necessary. Managed one direct report.

St. Louis, Missouri, Us

St. Louis, Mo, Us

• Subject matter expert on Adobe Analytics. Served as primary administrator, including documentation and implementation of solution design, gathering/creation of business requirements, and testing as new features were added. Created automated reporting dashboards using Ad Hoc Analysis and Report Builder.• Provided recommendations and direction for A/B testing of email campaigns by combining and analyzing data from Exact Target, Adobe Analytics, and Oracle CRM system. Managed one direct report.

Consult with performing arts organizations on their administrative and budgeting processes. Organizations worked with include the Shakespeare Theatre Company in Washington, DC, Juilliard School, California Shakespeare Theatre, Zach Theatre, University of Tennessee, and the Drury Lane Theatre in Chicago.

Washington, Dc, Us

• Coordinated and lead the budgeting, forecasting, and monthly reconciliation of $8 - $10 million annual production budget. Processed accounts payable and payroll. Analyzed financial data, and provided proactive and insightful financial reports for senior level management.

Washington, Dc, Us

Master Of Business Administration - Mba, Finance And Strategy

Bba, Process Management And Consulting With Concentration In Finance, Theatre