I am leading the strategy department at Philipp und Keuntje (PUK). I have worked on many different brands and categories. Including automotive & mobility services (Audi, Lamborghini, MOIA), (OTC-)pharmaceuticals (Mucoangin, Merck), banking & finance (Deutsche Bank, HSH Nordbank), energy services (E wie einfach), insurances (Central Versicherung), audio technology (Sennheiser) and tourism (A-Rosa). But my favorite is everything FMCG. I like shopping and supermarkets and I love it to help… Show more I am leading the strategy department at Philipp und Keuntje (PUK). I have worked on many different brands and categories. Including automotive & mobility services (Audi, Lamborghini, MOIA), (OTC-)pharmaceuticals (Mucoangin, Merck), banking & finance (Deutsche Bank, HSH Nordbank), energy services (E wie einfach), insurances (Central Versicherung), audio technology (Sennheiser) and tourism (A-Rosa). But my favorite is everything FMCG. I like shopping and supermarkets and I love it to help brands to grow their shelf-space. Over the years I have helped brands like Kühne, Bärenmarke, Bifi, Astra, Holsten, Duckstein, Lübzer, Jägermeister, Meica, Müller, Darboven and many more to grow in and out of their shelf-space as well as expand their product portfolio with innovations.And I have won numerous Effie awards to prove this. Show less

Together with Knut Riedel I teach young creatives the basics of advertising and marketing strategy.

At Heye & Partner I have worked on many different FMCG accounts like Active O2 (Oxygen enhanced water), Gutfried (Cold cuts), Goldfischli crackers, Schwartau Fruity (fruit bar), Löwebräu (beer). I also worked on McDonald's Germany especially when it came to digitalizing the brand experience. Other clients included Kabel Deutschland (TV & Internet) and ratiopharm (Pharma / OTC). On various occasions I helped different international DDB offices, like DDB London and DDB San Francisco… Show more At Heye & Partner I have worked on many different FMCG accounts like Active O2 (Oxygen enhanced water), Gutfried (Cold cuts), Goldfischli crackers, Schwartau Fruity (fruit bar), Löwebräu (beer). I also worked on McDonald's Germany especially when it came to digitalizing the brand experience. Other clients included Kabel Deutschland (TV & Internet) and ratiopharm (Pharma / OTC). On various occasions I helped different international DDB offices, like DDB London and DDB San Francisco, with their international projects regarding insights in the german market.I was also a tutor in the Heye Academy an internal training teaching colleagues and clients about digital advertising and marketing trends like Web 2.0, Twitter, facebook, viral marketing, internet memes, etc.On a monthly basis I compiled a trend video with the latest international advertising and marketing stunts.I helped to build and establish DDB Signbank in Germany. DDB Signbank was the brainchild of Eva Steensig and DDB Copenhagen. It was used to build a broad database of small trends and observations (weak signals) in order to build and recognize trendclusters which were just building up in society. Show less

During my time at the University I worked as a freelance student assistant for Grey Strategic Planning. I helped planners with their (desk) research, competitive reviews and presentation decks. I was also out on the streets doing vox pops and recruiting participants for focus groups.

A short Freelance Project for the german toy market