Tim Kenny

Tim Kenny Email and Phone Number

Experienced VP/ Director Marketing with iconic consumer brands, high growth natural/ organic and start-ups @
Tim Kenny's Location
Bedford, New Hampshire, United States, United States
Tim Kenny's Contact Details

Tim Kenny personal email

n/a

Tim Kenny phone numbers

About Tim Kenny

Outstanding record driving long term revenue/ profit growth including turnaround of declining business. Classic CPG brand management training coupled with entrepreneurial experience including building brands from concept to market, nurturing smaller brands and building infrastructure to support growth.A hands-on leader emphasizing proactivity, team collaboration and executional excellence.Experience managing large iconic brands, high growth natural/ organic brands and private equity backed start-ups.Skills include: Strategic Planning, Innovation, Brand Positioning, Cross-functional Project Leadership, Advertising Creative and Media Planning, Digital/ Social Media, Website Development, Promotions, Packaging Design, Public Relations, Consumer Relations, Field Marketing/ Sampling, Marketing Research/ Insights, Category Management, Sales Leadership, Trade/ Shopper Marketing, International/ Global Best Practices

Tim Kenny's Current Company Details
California Raisin Marketing Board

California Raisin Marketing Board

Experienced VP/ Director Marketing with iconic consumer brands, high growth natural/ organic and start-ups
Tim Kenny Work Experience Details
  • California Raisin Marketing Board
    Vp Marketing
    California Raisin Marketing Board 2019 - Present
    Lead marketing for the California Raisin Marketing Board which conducts domestic marketing and the Raisin Administrative Committee which conducts international marketing for the US raisin industry which is grown and packaged near Fresno in California's San Joaquin Valley.
  • Weetabix North America / Barbara'S Bakery Inc.
    Marketing Director
    Weetabix North America / Barbara'S Bakery Inc. 2015 - 2018
    Marlborough, Ma, Us
    • Developed first ever digital campaigns for Barbara’s and Puffins, leading to increased brand awareness and an 11% increase in Puffins velocity.• Optimized social media campaign, growing fans by 50% and more than doubling engagements.• Rebuilt product news pipeline with new product launches and improvements including first national launch at Whole Foods in many years.• Member of company’s senior leadership team which developed new 3 year strategic plan for company.
  • Vitasoy Usa
    Vp Marketing
    Vitasoy Usa 2013 - 2014
    Woburn, Massachusetts, Us
    • Drove brand share +2-4 pts in key categories while exceeding profit goals.• Led development and launch of transformational new product line in largest category. Developed launch campaign including digital advertising, event sampling and POP. Negotiated co-packer agreement and pricing.• Relaunched website with improved graphics and functionality, resulting in a 30% increase in monthly visits.• Transformed brand’s social media campaign, growing fan community by 300% and increasing engagement.• Initiated new stage gate innovation process to improve communication and resource allocation.• Hired and trained Senior Brand Manager, Marketing Associate and Consumer Relations Specialist.
  • Brandsmarts
    Managing Director
    Brandsmarts 2008 - 2012
    • Led marketing planning and implementation for frozen food brand which achieved category-leading growth for two consecutive years. Developed and executed new marketing campaign which increased brand awareness and sales, including radio and digital advertising, social media, event sampling and couponing.• Launched consumer nutrition drink for startup company. Developed and executed campaign including TV, print and digital advertising, direct mail and event/ in-store sampling.• Developed national sales and marketing roll-out plan for ethnic food brand to support fundraising.• Assisted national brand in defining roles and responsibilities for new regional marketing department.• Identified and prioritized distribution, pricing and innovation opportunities for nutrition company and trained marketing team on data acquisition and analysis.• Helped rapidly growing $600 million company evolve to more sophisticated marketing planning processes.
  • Danone Group (Stonyfield Farm)
    Vp Marketing & Sales
    Danone Group (Stonyfield Farm) 2002 - 2007
    • Tripled sales to $300 million over 5 years while doubling operating profit percent.• Doubled grocery share to become strong #3 brand, outpacing key competitors each year.• Increased innovation, launching Oikos Greek yogurt, Stonyfild milk (licensing deal) and YoBaby expansion.• Developed first major multi-media ad campaign driving unaided awareness and purchase intent. Both TV and print ads scored significantly above category norms in ASI testing.• Improved website content and traffic to become #1 yogurt site with over 300k monthly visitors.• Led co-branded product partnership with Costco which doubled sales.• Managed through long-term plant issues/ product shortage without loss of distribution or additional fees.• Led sharing of best practices with Danone global team which resulted in new promotions and brand launches.• Built department through new hires and installed brand management disciplines in company.
  • Kellogg Company (Keebler)
    Marketing Director
    Kellogg Company (Keebler) 1996 - 2001
    • Revitalized $500 million division, achieving revenue and profit growth after years of decline.• Outperformed category and key competitor resulting in 2pt share gain.• Restaged key brands including Wheatables to improve differentiation and expand appeal. • Directed product optimization of underperforming brands and development of new products to fill portfolio gaps including Club bite-size sandwich crackers. • Created several new advertising campaigns for key brands including Club and TownHouse which drove key brand sales +15-30%.• Revamped promotional campaign to increase focus on critical November – January snack occasions with seasonal products, displays and promotions.• Developed several new in-store display units to drive incremental displays in key snacking seasons and new areas of the store (deli and produce sections). • Hired five Brand Managers and coached development resulting in several promotions.

Tim Kenny Skills

Market Planning Product Development Marketing Research Consumer Products Leadership Start Ups Management Strategic Planning Marketing Strategy Advertising Customer Insight Shopper Marketing Fmcg Cross Functional Team Leadership Brand Development Competitive Analysis Trade Marketing Business Planning Sales Management New Product Ideation Promotions Leadership Development P&l Management International Marketing Consumer Insight Integrated Marketing Online Marketing Social Media Marketing Public Relations Digital Marketing Product Innovation Strategic Brand Positioning Consumer Relations Packaging Artwork Product Management Category Management Sales Presentations Negotiation Pricing Cpg Industry Food And Beverage Natural Foods Organic Products Private Equity Brand Management

Tim Kenny Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Bs Engineering
  • University Of Michigan
    University Of Michigan
    Mba

Frequently Asked Questions about Tim Kenny

What company does Tim Kenny work for?

Tim Kenny works for California Raisin Marketing Board

What is Tim Kenny's role at the current company?

Tim Kenny's current role is Experienced VP/ Director Marketing with iconic consumer brands, high growth natural/ organic and start-ups.

What is Tim Kenny's email address?

Tim Kenny's email address is ti****@****ast.net

What is Tim Kenny's direct phone number?

Tim Kenny's direct phone number is +160331*****

What schools did Tim Kenny attend?

Tim Kenny attended University Of Notre Dame, University Of Michigan.

What skills is Tim Kenny known for?

Tim Kenny has skills like Market Planning, Product Development, Marketing Research, Consumer Products, Leadership, Start Ups, Management, Strategic Planning, Marketing Strategy, Advertising, Customer Insight, Shopper Marketing.

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