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Outstanding record driving long term revenue/ profit growth including turnaround of declining business. Classic CPG brand management training coupled with entrepreneurial experience including building brands from concept to market, nurturing smaller brands and building infrastructure to support growth.A hands-on leader emphasizing proactivity, team collaboration and executional excellence.Experience managing large iconic brands, high growth natural/ organic brands and private equity backed start-ups.Skills include: Strategic Planning, Innovation, Brand Positioning, Cross-functional Project Leadership, Advertising Creative and Media Planning, Digital/ Social Media, Website Development, Promotions, Packaging Design, Public Relations, Consumer Relations, Field Marketing/ Sampling, Marketing Research/ Insights, Category Management, Sales Leadership, Trade/ Shopper Marketing, International/ Global Best Practices
California Raisin Marketing Board
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Vp MarketingCalifornia Raisin Marketing Board 2019 - PresentLead marketing for the California Raisin Marketing Board which conducts domestic marketing and the Raisin Administrative Committee which conducts international marketing for the US raisin industry which is grown and packaged near Fresno in California's San Joaquin Valley.
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Marketing DirectorWeetabix North America / Barbara'S Bakery Inc. 2015 - 2018Marlborough, Ma, Us• Developed first ever digital campaigns for Barbara’s and Puffins, leading to increased brand awareness and an 11% increase in Puffins velocity.• Optimized social media campaign, growing fans by 50% and more than doubling engagements.• Rebuilt product news pipeline with new product launches and improvements including first national launch at Whole Foods in many years.• Member of company’s senior leadership team which developed new 3 year strategic plan for company. -
Vp MarketingVitasoy Usa 2013 - 2014Woburn, Massachusetts, Us• Drove brand share +2-4 pts in key categories while exceeding profit goals.• Led development and launch of transformational new product line in largest category. Developed launch campaign including digital advertising, event sampling and POP. Negotiated co-packer agreement and pricing.• Relaunched website with improved graphics and functionality, resulting in a 30% increase in monthly visits.• Transformed brand’s social media campaign, growing fan community by 300% and increasing engagement.• Initiated new stage gate innovation process to improve communication and resource allocation.• Hired and trained Senior Brand Manager, Marketing Associate and Consumer Relations Specialist. -
Managing DirectorBrandsmarts 2008 - 2012• Led marketing planning and implementation for frozen food brand which achieved category-leading growth for two consecutive years. Developed and executed new marketing campaign which increased brand awareness and sales, including radio and digital advertising, social media, event sampling and couponing.• Launched consumer nutrition drink for startup company. Developed and executed campaign including TV, print and digital advertising, direct mail and event/ in-store sampling.• Developed national sales and marketing roll-out plan for ethnic food brand to support fundraising.• Assisted national brand in defining roles and responsibilities for new regional marketing department.• Identified and prioritized distribution, pricing and innovation opportunities for nutrition company and trained marketing team on data acquisition and analysis.• Helped rapidly growing $600 million company evolve to more sophisticated marketing planning processes.
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Vp Marketing & SalesDanone Group (Stonyfield Farm) 2002 - 2007• Tripled sales to $300 million over 5 years while doubling operating profit percent.• Doubled grocery share to become strong #3 brand, outpacing key competitors each year.• Increased innovation, launching Oikos Greek yogurt, Stonyfild milk (licensing deal) and YoBaby expansion.• Developed first major multi-media ad campaign driving unaided awareness and purchase intent. Both TV and print ads scored significantly above category norms in ASI testing.• Improved website content and traffic to become #1 yogurt site with over 300k monthly visitors.• Led co-branded product partnership with Costco which doubled sales.• Managed through long-term plant issues/ product shortage without loss of distribution or additional fees.• Led sharing of best practices with Danone global team which resulted in new promotions and brand launches.• Built department through new hires and installed brand management disciplines in company.
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Marketing DirectorKellogg Company (Keebler) 1996 - 2001• Revitalized $500 million division, achieving revenue and profit growth after years of decline.• Outperformed category and key competitor resulting in 2pt share gain.• Restaged key brands including Wheatables to improve differentiation and expand appeal. • Directed product optimization of underperforming brands and development of new products to fill portfolio gaps including Club bite-size sandwich crackers. • Created several new advertising campaigns for key brands including Club and TownHouse which drove key brand sales +15-30%.• Revamped promotional campaign to increase focus on critical November – January snack occasions with seasonal products, displays and promotions.• Developed several new in-store display units to drive incremental displays in key snacking seasons and new areas of the store (deli and produce sections). • Hired five Brand Managers and coached development resulting in several promotions.
Tim Kenny Skills
Tim Kenny Education Details
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University Of Notre DameBs Engineering -
University Of MichiganMba
Frequently Asked Questions about Tim Kenny
What company does Tim Kenny work for?
Tim Kenny works for California Raisin Marketing Board
What is Tim Kenny's role at the current company?
Tim Kenny's current role is Experienced VP/ Director Marketing with iconic consumer brands, high growth natural/ organic and start-ups.
What is Tim Kenny's email address?
Tim Kenny's email address is ti****@****ast.net
What is Tim Kenny's direct phone number?
Tim Kenny's direct phone number is +160331*****
What schools did Tim Kenny attend?
Tim Kenny attended University Of Notre Dame, University Of Michigan.
What skills is Tim Kenny known for?
Tim Kenny has skills like Market Planning, Product Development, Marketing Research, Consumer Products, Leadership, Start Ups, Management, Strategic Planning, Marketing Strategy, Advertising, Customer Insight, Shopper Marketing.
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