Tim Kounadis Email & Phone Number

Pittsburgh, PA, US

Pittsburgh, PA, US

Pittsburgh, PA, US

- Working with tech companies around the world and across funding continuum (Angel, Series A-*, private, public, PE, etc. ) to optimize marketing strategy and impact. - Specializing in ventures across cloud, storage, *AAS, and nascent disruptors - IOT, Quantum, AI/ML, no-code, etc. - Drawing from 30 year track record in top-tech companies with experiences.

Boston, Massachusetts, US

• Responsible for marketing an expansive portfolio of digital products, physical services, and expert services.
• Led strategic from records management and physical services that defined the company for decades, to digital services and business transformation with an emphasis on Cloud, Microservice, and AI/ML.
• Conceived, evolved, and launched go-to-market strategy and campaigns across a diverse portfolio of physical, digital/cloud, and expert services that expressed the differentiated value of the company in the digital /.
• Reorganized global marketing from a product-centric to solution/persona-centric organization aligned to rapidly evolving customer needs, that resulted in an increase in pipeline, sales, and ROI from marketing activities.
• Evolved nascent digital strategy to stakeholders (customers, industry analysts, partners, and internal stakeholders) via direct and indirect marketing channels, positioning Iron Mountain as a challenger brand, and.

Seattle, WA, US

• Responsible for driving outbound activities to drive $2B service line (top five within AWS portfolio of over 150 services) focused on migrating and modernizing Microsoft workloads from on-prem to AWS.
• Developed compelling positioning, messaging, content, initiatives, and campaigns to drive migrations to AWS against formidable competition from Microsoft/Azure, Google, and other hyperscale cloud providers.
• Team collectively increased revenue growth rate by 5 percentage points, material given the scale of business.

Mortsel, BE

• Responsible for end-to-end marketing strategy and execution to drive Enterprise Imaging Healthcare business. Managed multi-million dollar budget and and large team of professionals around the world.
• Drove new messaging platforms infused with Cloud and AI to advance business.
• Conceived and implemented strategy to advance brand and business by prominently embracing Cloud and AI.
• Worked across world-wide teams to launch instrumented campaign system.

Armonk, New York, NY, US

• Reported to Chief Marketing Officer. Responsible for leading the marketing team brought into IBM via acquisition of Cleversafe (Cloud Object Storage). Managed 5 direct reports and a global team of over 20 professionals.
• Envisioned/implemented integrated strategy for product/portfolio digital marketing campaigns including analysts and media relations driving a 5X growth from pre-acquisition run-rate across essential metrics.
• Defined differentiated value proposition that went beyond typical storage workloads and captured mind share.
• Worked across business lines to align effective, metrics-driven execution to achieve collective goal.

Armonk, New York, NY, US

• Reported to Chief Marketing Officer. Responsible for defining, launching, and managing worldwide marketing and demand generation campaigns for IBM Cloud technology and related professional services.
• Partnering with Sales to drive double and triple-digit growth in business using full marketing mix across digital, in-person, and indirect marketing routes.
• Launched channel marketing initiatives to increase engagement, pipeline, and revenue through emerging partner categories – MSP, SaaS, and complementing traditional ISV and SIs.
• Led marketing integration of $2 billion acquisition of SoftLayer and $1.3 billion acquisition of Cleversafe, bringing in and integrating essential skills and techniques into the fiber of IBM marketing.

Armonk, New York, NY, US

• Reported to Chief Marketing Officer. Responsible for worldwide marketing, recruiting, activation, and enablement to ensure alignment/maximum effectiveness of indirect channels. Led team of 40 with 5 direct reports.
• Double-digit growth in pipeline/revenue from indirect channels including ISVs, Integrators, Resellers, and VADs.
• Implemented innovative Web 2.0 Channel Marketing initiatives leveraging social networking tools that were recognized as best practice across IBM Software Group.
• Increased pipeline from indirect channels – making partners most effective/efficient routes within the Lotus brand.

Armonk, New York, NY, US

• Reported to Vice President of Marketing. Charged with delivering impactful launches of flagship collaboration/portal offerings. Led and mentored 7 direct reports.
• Partnering with senior executives and business leaders, defined vision and messaging threaded across content, enablement, media/analyst engagement, and via web/social/digital initiatives worldwide.
• Transformed launches into strategic/instrumented component of marketing mix, increasing average events per launch from 12 to 250, by shifting from IBM to Partner-led events.
• Initiated aggressive engagement of business partners within launches in support of media outreach, hosting launch events, nurturing and providing references, and sponsoring IBM lead activities.
• Delivered keynotes at customer launch events across Asia, Australia/New Zealand, Japan, Europe, and USA.

Marketing Consulting for various clients

Graz, AT

• Reported to General Manager. Orchestrated strategic shift in positioning, messaging, and direction that dramatically increased valuation to $.5 Billion, ahead of imminent IPO led by Deutsche Bank.
• Repositioned business from single product Knowledge Management (KM) vendor to international multi-product B2B provider delivering integrated suite of KM, corporate portal, and e-learning solutions.
• Successfully launched company into North American market engaging prospects, customers, analysts, and media.
• Advised executive board on market trends to effectively position company with investment community.

Mba, Enterpreneurial Studies And Marketing

Bachelor’S Degree, Aeronautics And Applied Mathematics

Master Of Business Administration - Mba, Marketing & Entrepreneurship