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"Don't bunt. Aim out of the ballpark. Aim for the company of immortals." - - - David Ogilvy • High-Tech Business Leader with wide-ranging experience in world-class tech companies including Amazon Web Services (AWS), IBM, IBM Cloud, and vertically aligned and specialty services brands including AGFA HealthCare and Iron Mountain. • Extensive executive experience and success leading engaged, driven teams across marketing, product management, and channels. • Passionate about the transformational potential of technology particularly Cloud Computing, Quantum Computing, AI/ML, IOT, Edge, 5G, Robotics, Cyber, et al. What I offer:•STRATEGIC MARKETING EXCELLENCE: Adept at conceiving and driving impactful marketing strategies and campaigns that speak to the needs of customers and advance both business and brand. Maximizing resources with a keen ability to pivot, navigate change, and dial-in optimal marketing mix (digital and traditional) to effectively engage markets, prospects, and customers. •ADEPT INNOVATION & CURIOSITY: Outstanding record and ability to understand technology and offerings, synthesize and shape them into compelling, differentiated positioning, messaging, and campaigns that deliver business value to customers. Results achieved across a broad set of technologies including cloud-computing (hyperscale, hybrid), storage, AI/ML, to name a few. •PROFITABLE GROWTH DRIVER: Consistently deliver impactful business results partnering across sales, product management, channels, and key internal and external stakeholders. Architected and led go-to-market campaigns that delivered double- and triple-digit pipeline growth across diverse businesses, including at IBM within the IBM Cloud, Cleversafe and Lotus Software divisions, as well as at Amazon Web Services. •TEAM LEADERSHIP: Trusted leader, recognized for developing empowered and supportive teams that are creative, marketing savvy, customer- and business-focused, and with a record of consistently hitting or exceeding targets. Builds trust and unifies teams across cultures, building a safe, respectful, enjoyable, results-oriented work environment. Results measured and characterized by low attrition, high engagement, and mapping career paths of team members.
Expedient
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Chief Marketing OfficerExpedient Mar 2024 - PresentPittsburgh, Pa, Us -
Senior Vice President MarketingExpedient Oct 2021 - Mar 2024Pittsburgh, Pa, Us -
Vice President MarketingExpedient Oct 2020 - Oct 2021Pittsburgh, Pa, Us -
Managing Partner, Creative & StrategyVisioneer Marketing - Division Of Visioneer Group, Llc Apr 2020 - Present- Working with tech companies around the world and across funding continuum (Angel, Series A-*, private, public, PE, etc. ) to optimize marketing strategy and impact. - Specializing in ventures across cloud, storage, *AAS, and nascent disruptors - IOT, Quantum, AI/ML, no-code, etc. - Drawing from 30 year track record in top-tech companies with experiences across marketing (strategy, research, product marketing, portfolio marketing, performance, web, social, analyst/media relations, launches, events (big-tent, road shows, virtual), etc.), channels, product management, product conception to launch, enablement, and more.
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Vice President Product/Portfolio MarketingIron Mountain 2019 - 2020Boston, Massachusetts, UsResponsible for marketing an expansive portfolio of digital products, physical services, and expert services. • Led strategic from records management and physical services that defined the company for decades, to digital services and business transformation with an emphasis on Cloud, Microservice, and AI/ML. • Conceived, evolved, and launched go-to-market strategy and campaigns across a diverse portfolio of physical, digital/cloud, and expert services that expressed the differentiated value of the company in the digital / workplace transformation space. • Reorganized global marketing from a product-centric to solution/persona-centric organization aligned to rapidly evolving customer needs, that resulted in an increase in pipeline, sales, and ROI from marketing activities.• Evolved nascent digital strategy to stakeholders (customers, industry analysts, partners, and internal stakeholders) via direct and indirect marketing channels, positioning Iron Mountain as a challenger brand, and energizing go-to-market efforts. -
Product ManagementAmazon Web Services 2018 - 2019Seattle, Wa, UsResponsible for driving outbound activities to drive $2B service line (top five within AWS portfolio of over 150 services) focused on migrating and modernizing Microsoft workloads from on-prem to AWS. • Developed compelling positioning, messaging, content, initiatives, and campaigns to drive migrations to AWS against formidable competition from Microsoft/Azure, Google, and other hyperscale cloud providers.• Team collectively increased revenue growth rate by 5 percentage points, material given the scale of business. -
Vice President MarketingAgfa Healthcare Apr 2017 - Jul 2018Mortsel, BeResponsible for end-to-end marketing strategy and execution to drive Enterprise Imaging Healthcare business. Managed multi-million dollar budget and and large team of professionals around the world. • Drove new messaging platforms infused with Cloud and AI to advance business.• Conceived and implemented strategy to advance brand and business by prominently embracing Cloud and AI.• Worked across world-wide teams to launch instrumented campaign system. -
Director, Marketing - Ibm Cloud Object Storage - CleversafeIbm Jan 2016 - Apr 2017Armonk, New York, Ny, UsReported to Chief Marketing Officer. Responsible for leading the marketing team brought into IBM via acquisition of Cleversafe (Cloud Object Storage). Managed 5 direct reports and a global team of over 20 professionals.• Envisioned/implemented integrated strategy for product/portfolio digital marketing campaigns including analysts and media relations driving a 5X growth from pre-acquisition run-rate across essential metrics.• Defined differentiated value proposition that went beyond typical storage workloads and captured mind share.• Worked across business lines to align effective, metrics-driven execution to achieve collective goal. -
Director, Cloud Services Marketing - Ibm CloudIbm May 2010 - Jan 2016Armonk, New York, Ny, UsReported to Chief Marketing Officer. Responsible for defining, launching, and managing worldwide marketing and demand generation campaigns for IBM Cloud technology and related professional services.• Partnering with Sales to drive double and triple-digit growth in business using full marketing mix across digital, in-person, and indirect marketing routes.• Launched channel marketing initiatives to increase engagement, pipeline, and revenue through emerging partner categories – MSP, SaaS, and complementing traditional ISV and SIs.• Led marketing integration of $2 billion acquisition of SoftLayer and $1.3 billion acquisition of Cleversafe, bringing in and integrating essential skills and techniques into the fiber of IBM marketing. -
Director – Worldwide Channel, Smb, And Industry Marketing, Ibm Software GroupIbm Jun 2006 - May 2010Armonk, New York, Ny, UsReported to Chief Marketing Officer. Responsible for worldwide marketing, recruiting, activation, and enablement to ensure alignment/maximum effectiveness of indirect channels. Led team of 40 with 5 direct reports. • Double-digit growth in pipeline/revenue from indirect channels including ISVs, Integrators, Resellers, and VADs.• Implemented innovative Web 2.0 Channel Marketing initiatives leveraging social networking tools that were recognized as best practice across IBM Software Group.• Increased pipeline from indirect channels – making partners most effective/efficient routes within the Lotus brand. -
Senior Marketing ManagerIbm Jan 2002 - Jun 2006Armonk, New York, Ny, UsReported to Vice President of Marketing. Charged with delivering impactful launches of flagship collaboration/portal offerings. Led and mentored 7 direct reports.• Partnering with senior executives and business leaders, defined vision and messaging threaded across content, enablement, media/analyst engagement, and via web/social/digital initiatives worldwide.• Transformed launches into strategic/instrumented component of marketing mix, increasing average events per launch from 12 to 250, by shifting from IBM to Partner-led events. • Initiated aggressive engagement of business partners within launches in support of media outreach, hosting launch events, nurturing and providing references, and sponsoring IBM lead activities.• Delivered keynotes at customer launch events across Asia, Australia/New Zealand, Japan, Europe, and USA. -
ConsultantVarious Jul 2001 - Jan 2002Marketing Consulting for various clients
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Vice President Of North America Marketing And Worldwide Product ManagementHyperwave Ag May 1999 - Jul 2001Graz, AtReported to General Manager. Orchestrated strategic shift in positioning, messaging, and direction that dramatically increased valuation to $.5 Billion, ahead of imminent IPO led by Deutsche Bank. • Repositioned business from single product Knowledge Management (KM) vendor to international multi-product B2B provider delivering integrated suite of KM, corporate portal, and e-learning solutions.• Successfully launched company into North American market engaging prospects, customers, analysts, and media.• Advised executive board on market trends to effectively position company with investment community. -
Product AnalystComputer Associates 1992 - 1996
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Technical Support TeamAccess Technology 1987 - 1996
Tim Kounadis Skills
Tim Kounadis Education Details
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Babson CollegeEnterpreneurial Studies And Marketing -
Dowling CollegeAeronautics And Applied Mathematics -
Babson CollegeMarketing & Entrepreneurship
Frequently Asked Questions about Tim Kounadis
What company does Tim Kounadis work for?
Tim Kounadis works for Expedient
What is Tim Kounadis's role at the current company?
Tim Kounadis's current role is CMO @ Expedient |Strategic High-Tech Executive | Marketing - Digital - Channels | Passionate Team Builder | Growth Marketing | Product Management | Cloud | DevOps | Storage | ML.
What is Tim Kounadis's email address?
Tim Kounadis's email address is ti****@****gfa.com
What is Tim Kounadis's direct phone number?
Tim Kounadis's direct phone number is +150896*****
What schools did Tim Kounadis attend?
Tim Kounadis attended Babson College, Dowling College, Babson College.
What are some of Tim Kounadis's interests?
Tim Kounadis has interest in Animal Welfare, Children, Arts And Culture, Science And Technology.
What skills is Tim Kounadis known for?
Tim Kounadis has skills like Cloud Computing, Strategy, Product Marketing, Product Management, Sales Enablement, Saas, Enterprise Software, Management, Multi Channel Marketing, Demand Generation, Solution Selling, Sales.
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