I own all customer data acquisition functions for every Keurig-Dr Pepper web site. That means I control implementation, coordination, and propagation of any and all tagging that is done on any of our sites. This includes managing all tags using Tealium iQ.In addition, I am the Google Analytics evangelist at Keurig, responsible for all GA functions, integrations, and teaching internal users how to get what they want from GA.Notable Accomplishments: I led the team that successfully migrated from IBM DA to Google 360. I shepherded the internal process ensuring that all IBM users received proper training in GA; that all their IBM reports were replicated in GA for Day 1; and that all data discrepancies were accounted for in the new measurement system.

Imparture is a global company offering professional training on a large number of topics from Digital Marketing to Social Media to Recruiting – all facilitated by practicing experts in their field. Standardized materials are provided to Instructors who then customize based on our real-life experience and tailored to the delegates registered for the session.I facilitate 2-day sessions aimed at corporate professionals. My topics include:● Google Analytics, Immersive● Social Media Marketing, ImmersiveNotable: ► Class evaluations = 9.7/10

A-Track Coaching is a provider of sales- and business-coaching services. Working as a consultant, I provide website, social media, and e-commerce services to select clients. These include: ● Consulting with clients to determine needs, wants, goals, objectives, and budget● Analyzing their Internet presence, social media, and web sites for E-commerce, UX, and SEO/SEM effectiveness● Creating search engine optimization & e-commerce action plans to achieve the desired results● Developing actions to relieve road blocks in user flow including A/B testing of hypotheses● Planning and executing email campaigns including segmentation, reporting, and recommending modifications● Ensuring all deliverables are on time, on scope, and on budgetNotables: ► I’ve helped dozens of small businesses increase their online visibility; improve their web site usability; and improve their e-commerce capability► Achieved >100% increase in search engine traffic for more than 10 small businesses► Established consistent naming conventions to allow coordination of all advertising and roll-up of segmentation reports ► Some feedback and recommendations:“Tim was a great asset”“He is an excellent communicator and results orientated”“Tim is outstanding at setting up processes and delivering the information to end users”

Worked for BTforAsthma Group● Completely redid Google Analytics tagging. Results: accurate reporting, new custom dimensions, new segmentations, new Goals, new Events, new dashboards, accurate insights into CPC advertising, accurate tracking and reporting of 4 mission-critical KPIs none of which was possible prior● Corrected multiple errors and omissions in admin set up of Google account Result: Accurate traffic counts, conversion ratios, Event tracking for first time ever● Established naming convention for UTM parameters and Events. Result: improved accuracy of reporting & ROI calculation and attribution, enabling better advised ad spend – still in use● Created 6 Dashboards and 2 multi-tabbed custom reports. Result: More accurate reporting which can be done by an admin instead of a Manager

SharkNinja is a retail sales company based in Newton, MA. They make multiple lines of floor cleaning products and kitchen counter top appliances. You've likely seen at least one of their infomercials -- starring Sofia Vergara.I was hired to assist a 3rd party vendor completely redoing the Google tagging on the two e-commerce web sites.● Established naming convention for utm parameters and site Events● Automated web results to Finance● Worked closely with IT to correct existing GTM tagsNotables: ► Identified a key flaw in the Google Analytics set-up. Addressing this flaw allowed accurate data on email, social, and cpc traffic to be collected for the first time ever.► The new naming convention (and Excel tool to ensure error-free transcription) enabled proper attribution across all PPC channels as well as accurate ROI calculations.► Helped define the Data Layer to enable new dimensions, segments, and enhanced e-commerce.

Preparing for Microsoft Certification Exam in HTML and CSSClasses include:● Web Design with HTML5 and CSS3 (parts 1 and 2)● Software Development Fundamentals with HTML5● Programming in HTML5 with JavaScript and CSS3

Endurance International Group is the parent company to approximately 50 Web Hosting and Domain service providers including HostGator, BlueHost, iPage, FatCow, and Domain.com.● Automated monitoring of daily e-comm conversion rates through Google API dashboards and provided analysis of fluctuations● Worked with Product Managers and Web Site Directors to suggest, implement, evaluate A/B/n and MV tests to optimize consumer conversion rate and average cart size● Created product purchase matrices to facilitate product group and "Customers Also Bought" offers● Represented stakeholders' interests on specific and enterprise-wide projects● Guided project to upgrade to Universal Analytics across all platforms in partnership with Cardinal PathNotables: ► Established new naming convention to standardize Google Analytics tracking and reporting across multiple platforms and web sites► Utilized comparative site metrics to devise and test proposed site changes that led to a 60% increase in Domain Privacy sales

I offered 4 classes via the Adult Education Program. I created the curriculum, content, presentation, hand outs, etc and facilitated each class. Topics were:● “Friends and Followers – Digging into Facebook & Twitter”● “Professional Connections – Social Media in the Workplace”● “An Introduction to Pinterest & Instagram”● “Blogging for Fun & Profit”

PGI is a $300+ million multi-channel consumer retail company operating 14 distinct product lines each with its own catalog and e-commerce website. Each title is treated as a separate profit center.● Wrote PGI Policy for evaluating and prioritizing proposed ABn/Multivariate tests. ● Create and manage all tests over 14 websites using Optimizely. ● Defined a formalized, standard structure of monthly/quarterly/annual KPI reporting for 14 websites.● Created YouTube channels and Pinterest accounts for selected titles. ● Created custom dashboards in Google Analytics for all 14 websites. ● Define, create, and maintain all rules and reporting governing site search functionality for all 14 websites using Adobe Target (formerly Adobe Search and Promote)● Manage 3rd Party vendor during design, testing, launch, maintenance & redesign of 14 mobile e-commerce websites.● Created 110 point regression testing template for new e-platform.Notables: ► Notable A/B test results: +8% $/visitor; +15% CTR on ItemDetail; -12% bounce rate► KPI report creation time reduced by 50%; ► VP of EComm can instantly access desired numbers.► Over 112,000 additional site visits annually from social network channels.

Coldwell Banker Residential Brokerage is owned by NRT, the largest real estate company in the US. DeWolfe.com was a wholly owned subsidiary of DeWolfe Real Estate. In 2002 DeWolfe was purchased by NRT/Coldwell Banker.Sales Associate | Office Manager (1994 - 1997)● Expanded office from 17 agents to 26 agents through personal recruiting efforts● Brought office in under budget for 2 consecutive years; 1st time in the history of the office● Named “Best of the Best Real Estate Office” 3 years in a row (the last 2 under me) Technology Trainer (1997 - 2000)● Sole Technology Trainer for 100 managers and 5,000 agents across 5 states, creating/delivering classes on topics such as all MS Office Suite programs● Interviewed, hired, and supervised staff of up to 5 contract trainersManager of Business Intelligence (2000 - 2002)● Integral member of the team that designed and developed www.DeWolfe.com● Created the original “DotCom Agent” program in its entirety including training curriculum● Developed, grew, and managed the profitability of the internet referral business model. Results: referral fee revenue growth from $8K in 2000 to $550K in 2002Business Information & Market Research (2002 - 2010)● Directed the creation of all aspects of Metro social media presence for Facebook, Twitter, and YouTube accounts● Directed email campaigns, from inception through follow up analysis. Results: +12% open rate● Managed $1M annual PPC campaign, tracked effects with Google Analytics, and made results-based recommendations. Results: achieved 136% increase (YOY) in search engine traffic● Conceptualized, designed, and created value proposition-based marketing collateral and trained sales staff in their effective use using adult learning methods and techniques● Coordinated focus groups, created surveys, designed/recorded video training modules ● Wrote and delivered presentations to audiences ranging in size from 25 to over 1,000