Timothy P Lamont, Cec Email & Phone Number

Burlington, Ma

I own all customer data acquisition functions for every Keurig-Dr Pepper web site. That means I control implementation, coordination, and propagation of any and all tagging that is done on any of our sites. This includes managing all tags using Tealium iQ.In addition, I am the Google Analytics evangelist at Keurig, responsible for all GA functions, integrations, and teaching internal users how to get what they want from GA.Notable Accomplishments: I led the team that successfully migrated from IBM DA to Google 360. I shepherded the internal process ensuring that all IBM users received proper training in GA; that all their IBM reports were replicated in GA for Day 1; and that all data discrepancies were accounted for in the new measurement system.

Greater Boston Area

Imparture is a global company offering professional training on a large number of topics from Digital Marketing to Social Media to Recruiting – all facilitated by practicing experts in their field. Standardized materials are provided to Instructors who then customize based on our real-life experience and tailored to the delegates registered for the session.I facilitate 2-day sessions aimed at corporate professionals. My topics include:● Google Analytics, Immersive● Social Media Marketing, ImmersiveNotable: ► Class evaluations = 9.7/10

Pepperell, Ma

A-Track Coaching is a provider of sales- and business-coaching services. Working as a consultant, I provide website, social media, and e-commerce services to select clients. These include: ● Consulting with clients to determine needs, wants, goals, objectives, and budget● Analyzing their Internet presence, social media, and web sites for E-commerce, UX, and SEO/SEM effectiveness● Creating search engine optimization & e-commerce action plans to achieve the desired results● Developing actions to relieve road blocks in user flow including A/B testing of hypotheses● Planning and executing email campaigns including segmentation, reporting, and recommending modifications● Ensuring all deliverables are on time, on scope, and on budgetNotables: ► I’ve helped dozens of small businesses increase their online visibility; improve their web site usability; and improve their e-commerce capability► Achieved >100% increase in search engine traffic for more than 10 small businesses► Established consistent naming conventions to allow coordination of all advertising and roll-up of segmentation reports ► Some feedback and recommendations:“Tim was a great asset”“He is an excellent communicator and results orientated”“Tim is outstanding at setting up processes and delivering the information to end users”

Marlborough, Ma

Worked for BTforAsthma Group● Completely redid Google Analytics tagging. Results: accurate reporting, new custom dimensions, new segmentations, new Goals, new Events, new dashboards, accurate insights into CPC advertising, accurate tracking and reporting of 4 mission-critical KPIs none of which was possible prior● Corrected multiple errors and omissions in admin set up of Google account Result: Accurate traffic counts, conversion ratios, Event tracking for first time ever● Established naming convention for UTM parameters and Events. Result: improved accuracy of reporting & ROI calculation and attribution, enabling better advised ad spend – still in use● Created 6 Dashboards and 2 multi-tabbed custom reports. Result: More accurate reporting which can be done by an admin instead of a Manager

Newton, Ma

SharkNinja is a retail sales company based in Newton, MA. They make multiple lines of floor cleaning products and kitchen counter top appliances. You've likely seen at least one of their infomercials -- starring Sofia Vergara.I was hired to assist a 3rd party vendor completely redoing the Google tagging on the two e-commerce web sites.● Established naming convention for utm parameters and site Events● Automated web results to Finance● Worked closely with IT to correct existing GTM tagsNotables: ► Identified a key flaw in the Google Analytics set-up. Addressing this flaw allowed accurate data on email, social, and cpc traffic to be collected for the first time ever.► The new naming convention (and Excel tool to ensure error-free transcription) enabled proper attribution across all PPC channels as well as accurate ROI calculations.► Helped define the Data Layer to enable new dimensions, segments, and enhanced e-commerce.

Nashua, Nh

Preparing for Microsoft Certification Exam in HTML and CSSClasses include:● Web Design with HTML5 and CSS3 (parts 1 and 2)● Software Development Fundamentals with HTML5● Programming in HTML5 with JavaScript and CSS3

Burlington, Ma

Endurance International Group is the parent company to approximately 50 Web Hosting and Domain service providers including HostGator, BlueHost, iPage, FatCow, and Domain.com.● Automated monitoring of daily e-comm conversion rates through Google API dashboards and provided analysis of fluctuations● Worked with Product Managers and Web Site Directors to suggest, implement, evaluate A/B/n and MV tests to optimize consumer conversion rate and average cart size● Created product purchase matrices to facilitate product group and "Customers Also Bought" offers● Represented stakeholders' interests on specific and enterprise-wide projects● Guided project to upgrade to Universal Analytics across all platforms in partnership with Cardinal PathNotables: ► Established new naming convention to standardize Google Analytics tracking and reporting across multiple platforms and web sites► Utilized comparative site metrics to devise and test proposed site changes that led to a 60% increase in Domain Privacy sales

Andover, Ma

I offered 4 classes via the Adult Education Program. I created the curriculum, content, presentation, hand outs, etc and facilitated each class. Topics were:● “Friends and Followers – Digging into Facebook & Twitter”● “Professional Connections – Social Media in the Workplace”● “An Introduction to Pinterest & Instagram”● “Blogging for Fun & Profit”

Billerica, Ma

PGI is a $300+ million multi-channel consumer retail company operating 14 distinct product lines each with its own catalog and e-commerce website. Each title is treated as a separate profit center.● Wrote PGI Policy for evaluating and prioritizing proposed ABn/Multivariate tests. ● Create and manage all tests over 14 websites using Optimizely. ● Defined a formalized, standard structure of monthly/quarterly/annual KPI reporting for 14 websites.● Created YouTube channels and Pinterest accounts for selected titles. ● Created custom dashboards in Google Analytics for all 14 websites. ● Define, create, and maintain all rules and reporting governing site search functionality for all 14 websites using Adobe Target (formerly Adobe Search and Promote)● Manage 3rd Party vendor during design, testing, launch, maintenance & redesign of 14 mobile e-commerce websites.● Created 110 point regression testing template for new e-platform.Notables: ► Notable A/B test results: +8% $/visitor; +15% CTR on ItemDetail; -12% bounce rate► KPI report creation time reduced by 50%; ► VP of EComm can instantly access desired numbers.► Over 112,000 additional site visits annually from social network channels.

Greater Boston Area

Coldwell Banker Residential Brokerage is owned by NRT, the largest real estate company in the US. DeWolfe.com was a wholly owned subsidiary of DeWolfe Real Estate. In 2002 DeWolfe was purchased by NRT/Coldwell Banker.Sales Associate | Office Manager (1994 - 1997)● Expanded office from 17 agents to 26 agents through personal recruiting efforts● Brought office in under budget for 2 consecutive years; 1st time in the history of the office● Named “Best of the Best Real Estate Office” 3 years in a row (the last 2 under me) Technology Trainer (1997 - 2000)● Sole Technology Trainer for 100 managers and 5,000 agents across 5 states, creating/delivering classes on topics such as all MS Office Suite programs● Interviewed, hired, and supervised staff of up to 5 contract trainersManager of Business Intelligence (2000 - 2002)● Integral member of the team that designed and developed www.DeWolfe.com● Created the original “DotCom Agent” program in its entirety including training curriculum● Developed, grew, and managed the profitability of the internet referral business model. Results: referral fee revenue growth from $8K in 2000 to $550K in 2002Business Information & Market Research (2002 - 2010)● Directed the creation of all aspects of Metro social media presence for Facebook, Twitter, and YouTube accounts● Directed email campaigns, from inception through follow up analysis. Results: +12% open rate● Managed $1M annual PPC campaign, tracked effects with Google Analytics, and made results-based recommendations. Results: achieved 136% increase (YOY) in search engine traffic● Conceptualized, designed, and created value proposition-based marketing collateral and trained sales staff in their effective use using adult learning methods and techniques● Coordinated focus groups, created surveys, designed/recorded video training modules ● Wrote and delivered presentations to audiences ranging in size from 25 to over 1,000