Cordial is an advanced data management and marketing platform built to help brands easily use data to engage customers in meaningful ways via email, SMS and mobile channels. • Lead in transforming client business/marketing requirements into innovative custom product solutions including: data flow/integrations, multi-channel asset implementations, lifecycle automations, audience segmentation, APIs, proof-of-concept demonstrations, in addition to technical presentations and documentation.• Recognized the need for a standardized approach to implement branded content assets, so created CQS (Cordial Quickstart) as a framework designed to assist Solutions Engineers onboard new clients quickly while unlocking Cordial’s powerful data capabilities.• Collaborated with various internal teams (Client Success, Sales, Go-to-Market/RevOps, Product, Marketing, & AI) to develop strategies to promote product adoption.• Managed a team of Production Specialists tasked with building client campaigns and cross-channel lifecycle journeys, targeting audience segmentations, ensuring QA and troubleshooting, and coordinating client communication/stakeholder approval.

After Sailthru ceased offering creative services in 2015, I created Lift Labs to provide creative, implementation, and technical solutions for Sailthru clients as well as other marketing platforms.• Designed, coordinated, and implemented dozens of multi-stage, personalized email marketing campaigns to millions of end-users globally.• Advised clients on best practices for getting the most ROI from their investment in Sailthru; demonstrating best-use processes; and helping coordinate communication between the Sailthru product team and development organization.• Provided major accounts email and personalization solutions expertise to clients including: Dr. Martens (US/UK), The Economist (UK), PEI Media (UK), DealNews, Delivery.com, 3.1 Phillip Lim, Wowcher (UK), Golf.com, Hearst Magazines Digital Media, EdX Inc. and Christian Science Monitor.

Sailthru is a cross-channel marketing platform purposefully built to help marketers deliver personalized experiences to each and every consumer across email, web, and mobile.• Founded and managed the Creative Services team providing design, production, and implementation services to clients.• Provided solution engineering and account management services in support of the company’s dynamic 1:1 email platform, using innovative new design and development techniques.Consistent interaction with key clients to ascertain requirements and desired workflows, as well as communicate progress on project status.• Led UX/UI design and creative development efforts of HTML email campaigns and microsites.

• Managed the transmedia project ‘DEXTER Alternate Reality Game (ARG)’ for Showtime Networks, including the relationship with developers, branding execs, and outside advertising reps • Designed print and web projects for fashion & entertainment industry clients, including: Sixty USA (MissSixty and Energie brands), House of Hot Sox, Tumi, Film Society of Lincoln Center, & indieWIRE

• Managed the Nautica In-Store Environment program for international and domestic retail partners, including rollout of new store concept• Assisted VP of Creative Services in the fiscal management of $1M department budget• Creative lead for Kipling brand in North America. Responsibilities included concept, copy, design and production of all US advertising, point-of-sale, marketing and promotional materials