Tim Leighton-Boyce Email & Phone Number

I specialise in analysing input from web-analytics, feedback systems, usability studies and anything else I can use to gain insights into the behaviour and experience of people interacting with digital channels. I seek out clues about their needs and expectations, but it's often easier to spot the evidence of friction and pain!I now work on the UK Government's site, gov.uk, helping to optimise the experience of people using material which may be critical in their lives, but for ten years I worked on ecommerce sites. I specialised in ecommerce because I became fascinated by my first job behind the counter in a shop and even more interested when I moved on to running a mail order department. I wanted to understand how to make the buying process better for customers and retailers. So I'm more of a 'usability and optimisation' person than a 'get more visits' analyst.I evolved into a marketing technologist before there was such a term. As soon as I started exploring the commercial use of the web in the mid nineties I seized on the two-way nature of online channels as a means for learning what people want to buy and how they want to buy it -- not just pushing products at anyone and everyone.I'll work on whatever it takes to make these interactions more rewarding for site-owners and their visitors. I've changed CRM systems, warehouse systems and warehouse staff to make it happen -- web sites are only one part of the journey.Specialties: Web analytics, usability, e-commerce. Listening to visitors; listening to people working on the sites. Building bridges between silos.

Listed skills include Web Analytics, E Commerce, Usability Testing, Customer Experience, and 13 others.