- Key contributor to 6x revenue growth in 5 years- Driven thousands of high-quality inbound leads to sales team- Grown web traffic 10x- Rebranded primary Complemar brand in 2014, Complemar Print in 2015- Created Fulfillify.com brand in 2016- Implemented Marketo marketing automation platform, strategies & tactics and Zoho CRM platformI provide the planning, development, creative vision and leadership for the Marketing Dept. and oversee and implement all marketing strategy, marketing communications, brand strategy and marketing tactics for Complemar across our 5 locations in the United States. I define structures, systems, expectations, and values for all marketing initiatives, and assume overall accountability for each. I have departmental budget/P&L responsibility.Areas of success include marketing automation, in-bound lead/demand generation, SEO/SEM, online advertising, print advertising, content marketing, social media and digital channels (content & analytics), trade show marketing and corporate sponsorships. I have also implemented the use of predictive marketing techniques and platforms and data analytics.I oversee and execute branding and development of our service brands, identity and collateral materials design, web site design & development, creative & technical writing, and public relations. My background expertise in graphic design, art direction, creative direction, writing, photography and video production have served well in this area.

As the President & Chief Marketing & Creative Officer of this technology and software company I developed an award-winning and market-successful consumer product line for children. I oversaw and implemented the creative development, design, programming, and branding for the software product line (in 5 languages), secured national product line distribution, organized and managed a national sales team, and successfully placed the product line into major retail across the U.S. (Target, Best Buy, Apple Stores, Toy’s ‘R Us, etc), and in more than 25 countries across the world. I also created & implemented all branding and marketing (advertising, public relations, etc.) on a national level over a 7 year time period.During the product's lifecycle, and as a direct result of my daily work, it became a nationally recognized brand, sold more than 200,000 units, generated over $2 million in revenue in a highly niche market, garnered 25+ industry awards and many 5-star reviews in publications such as NY Times, USA Today, and The Washington Post.Expertise demonstrated at Leveractive:• Leadership, Entrepreneurship, Dedication, Determination• Consumer Product Design and Creative Content Development• Creative Direction & Art Direction• Product Branding, Brand Implementation & Brand Management across national market/campaign• Global Brand Management & International Licensing• Marketing Development & Implementation Across digital/online & traditional media• Marketing plan creation, marketing & advertising creative, advertising planning & budgeting, advertising purchasing, public relations planning, public relations mgmt, social media planning and mgmt.• Writing - business proposals, creative treatments/briefs, marketing copy, press releases, advertising copy• Product Fulfillment & Warehouse Services Oversight• Customer Relations and Service Management

Provided the following freelance creative services for regional advertising agencies:• Graphic Design and Art Direction• Creative Direction• Video Production (location & studio shoots, lighting, sound, editing & visual effects)• Photography Services (location & studio shoots, lighting, post processing & digital manipulation - commercial, portrait, advertising)Clients included Roberts Communications, BrandOrchard, prime8media, Adam Communications, many smaller studios/independents. Work completed for Kodak, Xerox, BlueCross BlueShield, MasterCard, Bausch & Lomb, and others.

Creative Director at successful boutique agency. Led team of creatives & designers in implementing successful marketing projects and campaigns for Fortune 500 clients. Clients included Fortune 500 companies such as Kodak, Xerox, and Bausch & Lomb.Expertise demonstrated at Coombs Media:• Creative Direction, Art Direction, & Graphic Design• Creative content development for diverse client base• Writing - proposals, creative treatments, sales presentations, advertising/marketing copy• Conference marketing, presentation management, conference design & logistics• Leadership, team building• Team/Employee Management• Customer relationship fostering & management• Project Management

I worked as a freelance graphic designer and video production specialist in the Rochester, NY area.Expertise demonstrated:• Creative Direction, Art Direction, & Graphic Design• Creative development, concepting, leading creative vision for clients• Video Production - all aspects• Photography - all aspects• Customer acquisition and management• Motivation, self-management, leadership

Handled all Art Direction and Design for regional entertainment company, which included music and artist management, a 5-studio recording facility, and creative services to national artists. Created branding, design, and award winning design work for regional and multi-platinum selling international music artists.