Instructional Design & Education Content Development: Creates user-centric curriculum, on-site and virtual workshops, training materials, and knowledge bases for corporate executives, founders, small business owners, university faculty, and undergraduate and graduate students. Content includes operations guides, job aides, training presentations, app/SaaS demos, and event materials each year, most recently on ecommerce/social shopping, and artificial intelligence for marketing, and strategic content creation.Industry Educational Partnerships: Conducts trainings and resources for the public as part of Grow with a Google partnership. Manages embedded certifications from Google Skillshop, HubSpot Academy, Semrush Academy, Marketing AI Institute, and other third-parties for 100+ students each year. Curriculum Development: Authored undergraduate Digital Marketing major, Master of Business Administration in Strategic Marketing, and a Graduate Certificate in Strategic Marketing. Training & Teaching: Leads seated, hybrid, and virtual events, credit courses, and special programming. Courses written include social media strategy, social listening, marketing analytics, digital marketing management, and content marketing.Marketing Strategy & Project Management: Directs implementation and workflows among coss-functional clusters of student editors, analysts, designers, video creators, and AI specialists. Community & Customer Outreach: Leads collaboration with public agencies, nonprofit consortia, and regional economic development initiatives to provide training workshops and 1:1 consultations with business owners and marketing communications professionals. Manages internal and external strategic partnerships with key stakeholders and client/account relationships. Leads all business development activities. Mentorship & Advising: Supports the professional and educational growth of graduate assistants, undergraduate advisees, experienced marketers, and entrepreneurs.

Instructor of CAS 316/415: Social Media Fundamentals, a 3-credit elective for marketing and PR majors that takes a deep dive into the world of social media's professional applications, from establishing and maintaining a brand personality and tone of voice to conducting a seven-week-long social listening audit of a well-known brand to developing a marketing communications campaign that relies on the successful integration of social media and traditional tactics.

Custom Training: Develops and conducts interactive training workshops on various digital marketing topics as part of organizations' employee engagement, professional development and/or brand compliance initiatives. Current clients include a national tax asset solutions consultancy, a regional nonprofit think tank and a local municipality.Content Creation: Produces content for select clients, including a consumer packaged goods company, a county government agency and a nonprofit organization.Owned Media Strategy: Develops strategies that enable brands to serve as publishers, including blog and content hub creation, social and traditional media promotion and email marketing.Paid Media: Consults with and trains client staff on social media advertising, search engine marketing and other paid media initiatives.

- Provides support, guidance and career insights to adult learners enrolled in Thinkful's Digital Marketing Immersion and Digital Marketing Flex programs.- Conducts semi-weekly 1:1 mentoring sessions to review course progress. - Works with students to set and achieve goals during the program.

Brand Development and Management: Leads brand platform, visual identity and key messagedevelopment for clients from kick-off through execution. Managed re-naming and re-brandingefforts for manufacturing business and nonprofit social service agency.Owned Media Management: Directs brand journalism efforts, publication management andcollateral development for clients. Launched blog for healthcare client that increased admissions queries by 60%. Overhauled website for agricultural technology client, including the development of a customer education portal and online retail storefront. Developed blog content and social media strategies for consumer packaged goods brand, global management consulting firm and quasi-government agency.Internal Communications & Employee Engagement: Led efforts to promote new strategic plan to anational nonprofit child welfare organization’s 500 employees in 28 cities across nine states. Designed strategy, developed key message guide and organized a CEO town hall meeting.Project and Account Management: Oversees activities for clients, from daily marketingcommunications and operations support to long-term projects. Manages staff, interns, additional vendors and coordinates efforts with client staff and leadership. Monitors budgets and reports on activities, accomplishments and return on investment.Training: Develops knowledge base documents and conducts training workshops on a variety oftopics, including crisis communications, social media operations, calculating ROI and more.Paid Media Management: Develops and guides advertising spends to meet various clients’ needs. Provides particular expertise in the use of sponsored content on Facebook and LinkedIn, Google AdWords as well traditional content. Manages budgets on behalf of clients and measures ROI.Earned Media Management: Designs media relations and social media engagement strategies to develop loyal, mutually beneficial followings for brands across platforms.

Marketing Launch: Oversaw launch of MyChart, a personal healthcare management app, including look and feel development, point-of-sale promotions, sales scripting, online content, printed marketing collateral, and internal communications. Enrolled 20,000 patients by mid-third quarter 2012, exceeding goal by 100%. Project was key in earning $10.8 million in federal incentive funds in 2011. Branding: Managed online rollout of Proud Sponsor of the Comeback brand advertising campaign. Coordinated agency staff in development of $26,000 microsite; produced social media release schedule, viral videos and content. Online Content: Increased unique website visitors by 35% from 2011 to 2012 year-to-date through the development of engaging consumer health content and inbound marketing efforts, including social media, email marketing and SEO. Flagship website received more than 3 million pageviews by 956,014 unique visitors in 2012.Email Marketing: Launched suite of e-newsletters targeted toward keys segments: expectant mothers; female family healthcare decision-makers; community leaders and government officials; county employees; and a five-region-zoned health education publication. Circulations range from 1,000-13,000. Average open rate is 30%, higher than the national healthcare industry benchmark average of 18%.Social Media: Manage content and development of less-than-two-year-old local brand accounts (Facebook, Twitter, YouTube, Foursquare). Increased Facebook likes to nearly 1,800 (65% increase) from 2011 to first five months of 2012 and reach from 3,000 to 7,000.Search Engine Marketing: Manage SEM efforts. Implemented pay-per-click campaign for priority women’s surgical program; initial metrics report a 50% increase in site traffic.

Executive Counsel: Provided counsel to Dean of Nursing on restructuring/layoffs and on media relations including national placements for 2010 Year of the Nurse promotions. Administration: Managed annual marketing communications budget of $350,000, overseeing all aspects of marketing with particular regard to student recruitment, media relations and the advancement of six nationally recognized, National Institutes of Health-funded research centers and one World Health Organization collaborating center. Staff Management: Supervised one full-time assistant director, managed design agency of record and other contractors.Media Relations: Increased media placements by 60% in first year in position.Social Media Innovation: Received gold medal and named among 50 social media innovators in higher education for use of live Tweeting during staged disaster drill from online college guidebook CollegeSurfing.com.Recruitment Campaign: Increased applications from high-performing, desired SAT score-range students by 18% through targeted direct mail efforts, new suite of publications and personal sales tactics.Strategic Community Partnerships: Managed budget of $250,000 for sponsorships of local, regional and national nursing organizations and partner agencies. Negotiated lead sponsorship of monthly state board of nursing publication that resulted in 20% increase of recruitment leads.

Nationally Recognized Work: Received Gold and Silver Admission Advertising Awards from the Higher Education Marketing Report for series of college viewbooks and admitted student welcome kit. Marketing communications campaign increased annual yield of students by 12% in 2007, resulting in an increase of gross revenue of more than $4 million.National Media Buys: Oversaw advertising, advertorial and editorial efforts for college guidebooks including U.S. News & World Report, Fiske, Princeton Review and various Alloy publications.Digital Outreach: Managed email marketing for annual recruitment campaigns. Developed series of e-publications for target marketing using variable content based on prospective students’ majors and interests. Increased open/interactivity rates of email promotions on average of 8% with circulations of 25,000-100,000. Supervision and Training: Conducted regular staff training on available marketing assets and use of web tools to communicate with prospects. Supervised five part-time student interns and freelance designers.Re-branding: Rolled out new university branding through complete overhaul of high-circulation publications, including bimonthly magazine-style publication and monthly direct mail postcard series. Content Development: Re-wrote and overhauled 75 individual brochures for academic programs. Revised entire content of website, launched university on Twitter and established e-newsletter for 1,500 school counselors.Target Marketing: Meet with various university staff members to launch target marketing projects for special communities, including minorities, international students and transfer students, resulting in increased enrollment.Event Communications: Managed communications, from invitations to presentations, for 50-70 national events and 12-15 on-campus recruitment open houses each year in addition to promoting registration for daily campus visits and tours.

Media Relations: Conducted media relations at the regional, national and international levels during the 2004 general election and statewide ballot initiative. Increased placements by 200% from 2003 to 2004 and 300% from 2004 to 2005. National and Local Community Relations: Served as liaison to national organizations and foundations, including the Robert Wood John Foundation, Centers for Disease Control and Prevention, Tobacco Use Prevention & Control Foundation, National Gay and Lesbian Task Force, Gay and Lesbian Alliance Against Defamation (media literacy), and Centerlink (international association of LGBT community centers).Managed annual sponsorship budget, ranging from $50,000 to $100,000.Public Policy: Launched statewide Out for Justice project, and organized rallies and events with attendance ranging from 200 to 750. Marketed eQuality bracelet, sold wholesale to organizations across the country to raise money for civic efforts. Conducted proactive and responsive media and government relations strategies. Organized advocacy training series.Staff Management: Supervised two full-time managers and one part-time coordinator. Led board volunteers on development committee and dozens of daily and on-call volunteers. Worked with contract designers and event planners.Membership: Developed and implemented programs to increase awareness, as measured by a 250% increase in DonorPerfect contact database records from 2002 to 2006, the life of a strategic planning cycle.Special Events: Managed marketing efforts for 40-50 annual events ranging from small group discussions to a 500-person summer event and a spring/summer series of 12-20 house parties that generated 75% of organizational revenue.

Portfolio Expansion: Doubled client list; expanded territories from college athletics base to other industries.