I lead Outsmart, the UK’s Out of Home Advertising Trade Association. Out of Home is an umbrella term for a range of advertising opportunities located in public spaces and seen by millions. It excels at brand building and generating response.As a public medium, Out of Home advertising funds the installation, renewal, cleaning, and maintenance of social infrastructure, particularly in public transport and communications. Outsmart members cover all public spaces from city centres… Show more I lead Outsmart, the UK’s Out of Home Advertising Trade Association. Out of Home is an umbrella term for a range of advertising opportunities located in public spaces and seen by millions. It excels at brand building and generating response.As a public medium, Out of Home advertising funds the installation, renewal, cleaning, and maintenance of social infrastructure, particularly in public transport and communications. Outsmart members cover all public spaces from city centres, transport and travel hubs, to roadside, shopping & retail, leisure and fitness, healthcare and education. Formats include Posters, screens, billboards, buses, taxis, trains, ambient, banners, kiosks, ticket gates, bespoke installations and more. Show less

Responsible for Outsmart's Insight and Effectiveness strategy in partnership with OOH Specialists, Media Owners, Clients and Creative agencies.

As part of my role at Outsmart I represent Out of Home Media Owners at Route. Route is a not-for-profit independent research organisation, providing audience estimates to the Out-of-Home industry in Britain.

Microsoft Advertising, July 2009 – January 2015Role: Research Manager UK - Demonstrate that digital advertising drives marketing metrics. Provide data & insight which position Microsoft Advertising as a leader in online solutions to advertisers and media agencies. Support sales and marketing teams with compelling research, data and insight. Products: MSN, Outlook.com, Xbox, Windows Phone, Skype, Bing. • Produce evidence-based thought leadership collateral.• Evangelise online and… Show more Microsoft Advertising, July 2009 – January 2015Role: Research Manager UK - Demonstrate that digital advertising drives marketing metrics. Provide data & insight which position Microsoft Advertising as a leader in online solutions to advertisers and media agencies. Support sales and marketing teams with compelling research, data and insight. Products: MSN, Outlook.com, Xbox, Windows Phone, Skype, Bing. • Produce evidence-based thought leadership collateral.• Evangelise online and Microsoft Advertising to the advertiser community and industry bodies via speaking opportunities.• Understand market dynamics, driving forces and competitive impacts. • Identify revenue-generating opportunities from business analysis.• Represent Microsoft Advertising at IAB UK Research Councils and UKOM Technical group.• Collaborate with first and third party data and analytics providers for enhanced reporting and pitch response.• Maintain and develop relationships with internal & external customers, partners, industry bodies and vendors. • Manage sales support vendors. • Manage the budget. Show less

Microsoft Advertising, January 2006 – June 2009Role: Market Insight Manager EMEA - Working in an international role supporting global sales teams and EMEA Trade Marketing initiatives. Using consumer and customer knowledge to enable business growth across the Microsoft Advertising portfolio.• Produce evidence-based sales and marketing collateral • Manage workflow of a vendor• Manage online & cross-media Advertising Effectiveness studies across markets and… Show more Microsoft Advertising, January 2006 – June 2009Role: Market Insight Manager EMEA - Working in an international role supporting global sales teams and EMEA Trade Marketing initiatives. Using consumer and customer knowledge to enable business growth across the Microsoft Advertising portfolio.• Produce evidence-based sales and marketing collateral • Manage workflow of a vendor• Manage online & cross-media Advertising Effectiveness studies across markets and products• Knowledge-focus in key industry categories including Entertainment & Media, Automotive, FMCG, Travel and Luxury Show less

EMAP Automotive, October 2001 – December 2005Role: Senior Researcher - Primarily print media/publishing industry, (promoted from Researcher in 2004). Grow the business with insightful and relevant consumer knowledge. Brands: Max Power, Car, Classic Cars, MCN• Advertising-business reporting, analysis, opportunity identification• Moderate focus groups, build, engage and manage readership panels online• Understand consumer and B2B motoring audiences