Mission:======Developing and implementing a customer acquisition strategy - both on and offline with the view to drive growth. My Role:=======Develop and implement SEO strategy, optimise on-site conversion, develop and manage commercial partnerships to deliver high quality traffic to the website, work with the internal team and agencies to develop compelling, high performance creative and well as manage media agencies to deliver effective integrated campaigns. With the abovementioned experience of SEO, PPC, online display advertising, affiliates, web analytics and developing content. I have a thorough understanding of online/direct marketing principles and techniques including A/B and multi-variant testing and proven experience in developing and executing digital strategies using data with the confidence to present findings.