InReality provides cutting-edge software and responsive technology for retailers worldwide to help them understand in-store shopper behavior and deliver dynamic, tailored experiences designed to increase sales and loyalty.I was brought on to drive sales of digital and design services for in-store displays and to diversify the company’s portfolio into new retail sectors. I also helped position the company for sale as a subject matter expert in retail, customer experience, and merchandising.In 2017, we merged with a tech firm to build a software product for launch in the retail market. I was retained to work with the CRO to develop and field test the messaging, website, and sales collateral and to determine which retail channels to target. We also drove product awareness and worked with major retailers to help them understand how to use and measure the success of the software in relation to their existing programs.INTERNAL RESULTS:► Managed legacy accounts with retailers during the transition. ► Developed a reseller program, vetted partners, and secured three new reseller agreements in 2018.► Increased annual revenue by 20% after diversifying portfolio into more profitable segments. ► Grew Y1 sales for the software solution from zero to $2.5M in 2018 in collaboration with the VP of sales.RETAIL CLIENT-FACING RESULTS:► Leveraged cutting-edge analytics technology to gather “real-time” insights into consumer behavior for a European electronics company entering the US retail market. ► Enabled category rationalization and profitability strategy for a flagship sports store to gather consumer engagement analytics to drive marketing model and retail layout strategy.► Advised a major bedding company on partnering with nontraditional retailers on an innovative “Bed in a Box” concept. Retail Technology | Account Management | Business Development | SaaS Sales | Reseller Agreements | Channel Partner Management | SaaS Sales

Synsor (now part of PremierXD) built powerful retail merchandising programs and designed CRS/kiosks for clients like Walmart, Best Buy, Newell Rubbermaid, Starbucks, Philips Electronics, Kodak, Marshalls, and Case-Mate.When I joined Synsor, a former vendor when I was at Kodak, the company asked me to stay on the Kodak account to continue to drive their award-winning merchandising and display programs. In addition, I was tapped to lead the company into the POP (point of purchase) display business to help diversify their services.In this role, I reported directly to the president, led new business development efforts, and managed a portfolio of up to $5M in client accounts. DELIVERED RESULTS:► Helped position the company for sale by driving service offering expansion. ► Directed up to 25 concurrent retail merchandising projects from design through production and installation. These award-winning displays leveraged shopper insights to drive customer penetration. ► Spearheaded Synsor’s brand-identity refresh by partnering with a creative agency to identify a clear go-to-market strategy for growth industries and areas of opportunity for the firm. ► Achieved up to 25% cost savings by improving planning and increasing lead times to procure less expensive materials. ► Delivered $200k in savings for a customer in Best Buy through innovative display designs and products. Retail Merchandising | Enterprise Account Management | Go-to-Market / GTM Strategy | Retail Display Programs | POP Display

In 2005, I was promoted to lead the North American marketing strategy, operations, events, production, and finance for retail marketing projects, brand development, and flagship displays in over 28K locations. In this role, I reported to the director of marketing communications, managed a team, and oversaw up to a $20M P&L across thousands of SKUs.I continued to help manage Kodak into the digital age by working with product managers to merchandise new products like Kodak Picture Maker in-store kiosks and digital cameras across every retailer in North America that carried Kodak products. DELIVERED RESULTS:► Designed and commercialized the “Kodak Picture Kiosk,” which was recognized by the POPAI Association and received a Gold Outstanding Merchandising Award in 2008. I led a team of product engineers, managed the branding process, and directed the creative agency to design a kiosk system that was scalable to work well in independent retailers as well as for giants like Walgreens and CVS. ► Grew the ACV for Shop Simple merchandising to 46% of 28K retailers by 2005. This system simplified the consumer shopping experience in film and one-time-use cameras.► Achieved #2 market share for digital HR video cameras and #1 in market share for digital picture frames after developing in-store marketing plans and commercializing innovative award-winning displays and merchandising strategies for our retailers. ► Developed an end-to-end retail marketing catalog and introduced best practice retail marketing guidelines focused on profitably and scalability on a local level. Retail Marketing | Retail Merchandising | Brand Development | Retail Display Management | P&L Ownership | Team Leadership

I was initially recruited to join Kodak to help drive retail sales by leading the co-branding programs and store remodels for 430 independent photo finishers across the US and Canada. While reporting to the VP of sales, I directed a five-person team in leading merchandising programs for all Kodak displays across North America to deliver on sales and market share growth goals. My team also managed all displays across all retail channels for single-use cameras. As the category captain for the country’s largest retail chains including Walmart, Target, and Walgreens, I advised on customer experience improvements, merchandising and positioning of the equipment, product assortment, and customer interaction to drive sales growth per location. DELIVERED RESULTS:► Ideated and rolled out a new product that allowed customers to quickly decide what film they needed, resulting in 100% market share in stores and $100M in incremental revenue growth. ► Overhauled end-to-end shopper marketing program resulting in $2M in savings and improved branding across thousands of food, drug, and mass retail locations. To do this, I led the program rebrand, brought on “best in class” vendors and suppliers, and relaunched the program across North America. ► Led category transition from a traditional CPG-focused company to a digital-first operation, leading to recognition from internal leadership and external industry stakeholders for our expertise, adaptability, delivery excellence, and award-winning innovation.► Managed up to 100 simultaneous display and merchandising projects and shipped up to 20K displays annually.

Performed the procurement, merchandising, planogramming, marketing, and advertising for Acme Foods, Lucky Foods, Sav-On Drugs, Osco Drug, and Jewel Foods.Directed annual sales over $400 million dollars.Planned and implemented strategic category business plans for each operation division.Pioneered a major advancement in category management by utilizing onsite vendor sponsored resources to help analyze category plans and identify growth opportunities.Created secondary displays to either support secondary display and or promotional opportunities.Managed a support staff responsible for data integrity, pricing, ad planning, and planograms.

Performed the procurement, merchandising, marketing, and advertising for Acme Foods, Lucky Foods, Sav-On Drugs, Osco Drugs, and Jewel Foods Photo