Tim Mcnerney

Tim Mcnerney Email and Phone Number

Senior Director of Account Management at Adswerve @ Adswerve, Inc.
Tim Mcnerney's Location
Greater Chicago Area, United States, United States
Tim Mcnerney's Contact Details
About Tim Mcnerney

Driven media and marketing professional with over 20 years of experience on the agency and vendor side of the advertising business. Built and executed plans across almost every contact aimed at consumers from kids to grandparents on clients such as Nintendo, Disney Parks and Darden Restaurants. Gained extensive restaurant (CDR), gaming, entertainment, retail, CPG and beverage category knowledge within industry-leading agency. Passionate about exploring emerging trends, strategies, and advancements affecting our industry to drive value for clients and to develop agency talent. Takes pride in understanding complex technologies and articulating the advantages and benefits in an easy to digest manner.

Tim Mcnerney's Current Company Details
Adswerve, Inc.

Adswerve, Inc.

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Senior Director of Account Management at Adswerve
Tim Mcnerney Work Experience Details
  • Adswerve, Inc.
    Senior Director Of Account Management
    Adswerve, Inc. Oct 2022 - Present
    Denver, Co, Us
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  • Adswerve, Inc.
    Director Of Account Management
    Adswerve, Inc. Aug 2019 - Oct 2022
    Denver, Co, Us
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  • Liquidus Marketing
    Director, Account Services- Retail & Cpg
    Liquidus Marketing Jan 2018 - Aug 2019
  • Liquidus Marketing
    Senior Manager, Account Services
    Liquidus Marketing Jan 2017 - Jan 2018
    Accounts: Lowe's, Home Depot, Staples, Publix, Kohl's, Office Depot, Toys R Us, Babies R Us, Save A Lot, Shoe Carnival, Delta FaucetsPresent, manage and execute media campaigns for Retail verticals. Oversees Account Management team. Works closely to coordinate clients, agencies, ad-servers, publishers & internal teams to successfully bring campaigns to life using Cofactor's API and dynamic content. Liquidus purchased Cofactor in Q4 2016.
  • Cofactor
    Client Partner, Media Solutions
    Cofactor Apr 2016 - Jan 2017
    While marketers have made strides in figuring out the “how” and the “where” to target an audience, they continue to struggle with delivering the “what” to impact the advertising metric that matters most – a sale. Cofactor helps marketers easily onboard ALL their content, activate it, and then dynamically distribute it to drive sales across video, mobile, display and social. Marketers now can “micro-message” customers with the same precision and efficiency that they currently “micro-target” customers.Accounts: Lowe's, Office Depot, Toys R Us, Babies R Us, Ace Hardware, True Value, Michael's, Mill's Fleet Farm, Cost Plus World Market, Smart & Final
  • Starcom Mediavest Group
    Director
    Starcom Mediavest Group Oct 2013 - Sep 2015
    Chicago, Il, Us
    STRATEGY DIRECTOR FOR DARDEN RESTAURANT- LONGHORN STEAKHOUSE (2013-2015) – Transitioned LongHorn Steakhouse media plan from national to hyper-local. New approach led to strategic and tactical communication plans across local media including spot TV, short form OLV, mobile video, social, digital display, tablet and SEM targeted to the restaurant level in 120 DMAs.- Increased LongHorn’s digital media allocation by 25X over two fiscal years.- Utilized MMA, research and programmatic learnings to improve media plan strategies. Working with Darden finance, the team uncovered each restaurant’s market profitability break-even point using weekly location sales and guest count data. Innovations in strategic approach and tactical execution lead to sales and guest counts that exceeded Darden goals. - Primary Starcom client contact overseeing a 16 person team that included six direct reports.
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  • Starcom Mediavest Group
    Associate Director
    Starcom Mediavest Group Nov 2007 - Sep 2013
    Chicago, Il, Us
    STRATEGY DIRECTOR FOR DARDEN RESTAURANTS- RED LOBSTER & LONGHORN STEAKHOUSE (2010-2013)- Managed strategic planning of $100-125MM for Red Lobster across national video and digital. - Managed strategic planning of $35-40MM for LongHorn across national & local video, digital and radio.- Drove significant digital allocation growth from less than 1% of plan to 15-20% on both brands.- Lead Starcom client contact co-managing an 18 person RL team and a 16 person LH team that included seven direct reports. STRATEGY DIRECTOR & DIGITAL BUYER FOR NINTENDO OF AMERICA (2007-2010)- Managed strategic planning of $100-120MM across national TV, OOH, cinema, digital, print and radio.- Oversaw digital strategy and negotiations of award winning work.- Applied research, analytics and NPD historical sales data to improve media plan strategies. - Oversaw talent development and performance management for eight direct reports.
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  • Starcom Mediavest Group
    Media Supervisor
    Starcom Mediavest Group Oct 2004 - Nov 2007
    Chicago, Il, Us
    National TV Buyer for Nintendo of America, Walt Disney Parks & Attractions, MuscleTechSyndication negotiation lead for agency
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  • Starcom Mediavest Group
    Media Associate
    Starcom Mediavest Group Aug 1999 - Sep 2004
    Chicago, Il, Us
    Disney Parks & Attractions, Muscle Tech- National TV buyer: 2003-2004Heinz, Del Monte, Museum of Science and Industry- Strategy Planner: 2002-2003Miller Brewing Company- Local Radio Buyer: Southern Pacific Markets: 2001-2002Miller Brewing Company- Network and Cable Sports buyer: 1999-2001
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  • Starcom Mediavest Group
    Coordinator
    Starcom Mediavest Group Dec 1998 - Aug 1999
    Chicago, Il, Us
    Miller Brewing Company- Traffic and Billing coordinator
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  • Group Ii Communications
    Promotional Assistant
    Group Ii Communications Sep 1997 - May 1998
    Handled coordination of promotional item giveaways- NationsBank, McDonald's

Tim Mcnerney Skills

Advertising Marketing Marketing Strategy Online Advertising Social Media Strategy Digital Marketing Media Planning Social Media Marketing Marketing Communications Media Buying Media Strategy Television Online Marketing Local Marketing Spot Tv Strategic Planning

Tim Mcnerney Education Details

  • Stonehill College
    Stonehill College
    Marketing
  • Richmond, The American International University In London
    Richmond, The American International University In London

Frequently Asked Questions about Tim Mcnerney

What company does Tim Mcnerney work for?

Tim Mcnerney works for Adswerve, Inc.

What is Tim Mcnerney's role at the current company?

Tim Mcnerney's current role is Senior Director of Account Management at Adswerve.

What is Tim Mcnerney's email address?

Tim Mcnerney's email address is tm****@****tal.com

What is Tim Mcnerney's direct phone number?

Tim Mcnerney's direct phone number is +131261*****

What schools did Tim Mcnerney attend?

Tim Mcnerney attended Stonehill College, Richmond, The American International University In London.

What skills is Tim Mcnerney known for?

Tim Mcnerney has skills like Advertising, Marketing, Marketing Strategy, Online Advertising, Social Media, Strategy, Digital Marketing, Media Planning, Social Media Marketing, Marketing Communications, Media Buying, Media Strategy.

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