Tim Merforth Email & Phone Number

Dortmund, Nrw, De

De

▪ Responsibility for operations, content management, launch and marketing campaigns as well as the expansion and further development of the Europe-wide web platforms (23 domains, 17 languages)▪ Management, setup and development of the European ecommerce business for Mazda, from implementation of a marketplace-first ecommerce platform, development of an omnichannel strategy and the Europe-wide rollout▪ Introduction of state-of-the-art & data-driven digital development processes (e.g. prototyping & customer labs, AB testing, continuous analysis and adaptation)▪ Constant conversion, performance and UX optimization of all platforms and feature developments▪ Centralization of all digital web activities as part of the “One Mazda Europe” transformation program▪ Management of the teams as well as as agencies, service providers and external developers

De

▪ Responsibility for portfolio management and platform lifecycle management of the end customer platforms (including management of the continuous enhancements program and feature developments as well as optimizations for the Europe-wide web platforms, conception and implementation of onsite conversion programs, AB testing, governance models and processes, stakeholder management, prioritization frameworksetc.)▪ Management of the Digital Platform Portfolio Team as well as service providers and agencies▪ Technology consulting for other departments, innovation and digital enablement as BusinessArchitect of the marketing department▪ Development and implementation of a Europe-wide ecommerce strategy including selection of the technical platform, management of internal governance processes incl. business case and budget development, definition of MVP and subsequent releases, UI/UX development, stakeholdermanagement

Victoria, Bc, Ca

▪ Responsibility for online marketing and e-commerce activities for seven online marketplaces in five different languages worldwide as well as the associated online and offline channels (including websites, blogs, social media, events and trade fairs, print adverts, PR)▪ Online marketing and traffic acquisition (including launch campaigns, strategic SEO programmes, social media, etc.)▪ E-commerce feature development (including onsite search and conversion optimisation, automated product recommendations and new product categories and filters)▪ Responsibility and further development of the email channel (including introduction of Salesforce Marketing Cloud, optimisation of open rates and automation for email programmes)▪ Development and implementation of reports, KPI definitions and BI processes with Tableau▪ Professional and disciplinary development and realignment of the team (e.g. introduction of new processes and standards as well as clearly measurable success criteria per channel)

Frankfurt Am Main, Hessen, De

▪ Development and set-up of the digital content marketing program for the private and business client division of Deutsche Bank▪ Specification of requirements, selection and implementation of new marketing IT infrastructures and software, which enable personalized, individualized and automated communication, content publication as well as analysis over all channels in real time▪ product owner for scrum sprint module "content & email marketing"▪ Development, planning and implementation of a content strategy: content audit, matching of persona requirements to customer journey steps and relevant publishing channels, target definitions, etc.▪ Identification and sourcing of strategic media partners and content suppliers▪ Definition, design and set up of operating models and processes

Düsseldorf, Nordrhein-Westfalen, De

Handelsblatt GmbH publishes newspapers, magazines, special-interest media, and electronic media that provide business and financial information for decision-makers, self-employed businesspeople, entrepreneurs, and management executives. Titles in the portfolio include Handelsblatt (Germany's leading daily financial newspaper) and WirtschaftsWoche (Germany's leading weekly business magazine).In my role as Head of Product and New Business at Handelsblatt Publishing Group, I was responsible for the management and development of the WirtschaftsWoche product portfolio print (i.e. Guides, Editions, brand extensions) and digital (i.e. Ipad-App, Websites). Furthermore, my team and I analyzed and implemented new business models/new business with the goal to maximize the monetization of the brand. Strategy development, brand positioning, trendscouting and partnership aquisition as well as management were also part of my resposibility.

Berlin, Berlin, De

adviqo is the international market leader in the field of live 1-to-1 advice. adviqo's core business is the provision of an internationally active online / telephony platform and market place via which advisors and customers connect. In addition adviqo operates a number of media channels ranging from TV over online to print.As business development manager I was responsible for strategy & new business development for national and international business units/brands, management and development of strategic partnerships and co-operations, mobile strategy and applications.Main milestones included:▪ development of new business concepts and proof-of-concept-tests for new business areas and modells (i.e. coaching, parenting etc.)▪ development and launch of psycholge.de, a platform for live 1-to-1 psychological advice by professional therapists▪ Development and implementation of a mobile strategie and first activities (i.e. text message marketing including the setup and testing of infrastructure, iphone applications, mobile websites etc.)▪ Research, analysis and identification of potential acquisition targets▪ Management of new partners and cooperations

Berlin, Berlin, De

Management of ecommerce and content business unit Noé Astro with full P&L responsibility. Main responsibilities included the management and development of strategic partnerships and co-operations, management of advertising sales business as well as business development for all corporate ecommerce businesses.Main milestones included:▪ Managed to increase profitability considerably through development of new products inhouse. ▪ Optimized product development by implementing a structured feature development process, optimized email marketing programmes and relaunched the websites.▪ Through the integration of Astro TV Shop products into the product portfolio and the setup of online advertising to monetarize traffic I managed to increase overal turnover.▪ Acquired, managed and developed new partners and strategic cooperations.

Gütersloh, De

▪ Responsibility for the development and establishment of the multi-channel media brand COSMOX in the Netherlands, Belgium and Luxemburg

Gütersloh, De

In-house consultant:Bertelsmann China | Shanghai, China▪ Development and launch of the education business “Inopi” in the Chinese market for DirectGroup ChinaDirectGroup Bertelsmann | Guetersloh, Germany▪ strategic board projects for the worldwide DirectGroup Bertelsmann divisions with focus on the identification of new business areas in the education sector and development of new online business modelsBCA Bertelsmann | London, UK▪ Projects with the focus on identification, evaluation and development of new online sales channels, e.g. online advertising marketing of website traffic and cooperation deals

Köln, Nordrhein-Westfalen, De

Project management on a strategy project for a big German tourism company

Paris, Fr

Development of an image campaign for L'OREAL Vichy & organisation of the launching campaign for a new product

Auburn Hills, Mi, Us

Assistant to the Vice President for a relocation project & assistance to the After Sales Team of DaimlerChrysler Korea

New York, Ny, Us

Internship in the Duesseldorf office on a M&A Due Diligence in the chemical industry

Frankfurt Am Main, Hessen, De

Project management in Duesseldorf for the development of E-Business and customer loyalty tools

Boston, Massachusetts, Us

Visiting Associate in the Seoul office on a strategy project for a big Korean life insurance company

Frankfurt Am Main, Hessen, De

Apprenticeship as Bankkaufmann (certified banker)

Diplom-Oekonom, Business Administration/ Management Science & Economics

Business Administration/ Management Science & Economics

Economics

Diplôm D’Etudes Françaises, French

High School Diploma, International Baccalaureate (Ib) & German Abitur