Tim Merforth Email & Phone Number

Dortmund, NRW, DE

DE

• Responsibility for operations, content management, launch and marketing campaigns as well as the expansion and further development of the Europe-wide web platforms (23 domains, 17 languages)
• Management, setup and development of the European ecommerce business for Mazda, from implementation of a marketplace-first ecommerce platform, development of an omnichannel strategy and the Europe-wide rollout
• Introduction of state-of-the-art & data-driven digital development processes (e.g. prototyping & customer labs, AB testing, continuous analysis and adaptation)
• Constant conversion, performance and UX optimization of all platforms and feature developments
• Centralization of all digital web activities as part of the “One Mazda Europe” transformation program
• Management of the teams as well as as agencies, service providers and external developers

DE

• Responsibility for portfolio management and platform lifecycle management of the end customer platforms (including management of the continuous enhancements program and feature developments as well as optimizations for.
• Management of the Digital Platform Portfolio Team as well as service providers and agencies
• Technology consulting for other departments, innovation and digital enablement as BusinessArchitect of the marketing department
• Development and implementation of a Europe-wide ecommerce strategy including selection of the technical platform, management of internal governance processes incl. business case and budget development, definition of.

Victoria, BC, CA

• Responsibility for online marketing and e-commerce activities for seven online marketplaces in five different languages worldwide as well as the associated online and offline channels (including websites, blogs, social.
• Online marketing and traffic acquisition (including launch campaigns, strategic SEO programmes, social media, etc.)
• E-commerce feature development (including onsite search and conversion optimisation, automated product recommendations and new product categories and filters)
• Responsibility and further development of the email channel (including introduction of Salesforce Marketing Cloud, optimisation of open rates and automation for email programmes)
• Development and implementation of reports, KPI definitions and BI processes with Tableau
• Professional and disciplinary development and realignment of the team (e.g. introduction of new processes and standards as well as clearly measurable success criteria per channel)

Frankfurt Am Main, Hessen, DE

• Development and set-up of the digital content marketing program for the private and business client division of Deutsche Bank
• Specification of requirements, selection and implementation of new marketing IT infrastructures and software, which enable personalized, individualized and automated communication, content publication as well as.
• product owner for scrum sprint module "content & email marketing"
• Development, planning and implementation of a content strategy: content audit, matching of persona requirements to customer journey steps and relevant publishing channels, target definitions, etc.
• Identification and sourcing of strategic media partners and content suppliers
• Definition, design and set up of operating models and processes

Düsseldorf, Nordrhein-Westfalen, DE

Handelsblatt GmbH publishes newspapers, magazines, special-interest media, and electronic media that provide business and financial information for decision-makers, self-employed businesspeople, entrepreneurs, and management executives. Titles in the portfolio include Handelsblatt (Germany's leading daily financial newspaper) and WirtschaftsWoche.

Berlin, Berlin, DE

• adviqo is the international market leader in the field of live 1-to-1 advice. adviqo's core business is the provision of an internationally active online / telephony platform and market place via which advisors and.
• development of new business concepts and proof-of-concept-tests for new business areas and modells (i.e. coaching, parenting etc.)
• development and launch of psycholge.de, a platform for live 1-to-1 psychological advice by professional therapists
• Development and implementation of a mobile strategie and first activities (i.e. text message marketing including the setup and testing of infrastructure, iphone applications, mobile websites etc.)
• Research, analysis and identification of potential acquisition targets
• Management of new partners and cooperations

Berlin, Berlin, DE

• Management of ecommerce and content business unit Noé Astro with full P&L responsibility. Main responsibilities included the management and development of strategic partnerships and co-operations, management of.
• Managed to increase profitability considerably through development of new products inhouse.
• Optimized product development by implementing a structured feature development process, optimized email marketing programmes and relaunched the websites.
• Through the integration of Astro TV Shop products into the product portfolio and the setup of online advertising to monetarize traffic I managed to increase overal turnover.
• Acquired, managed and developed new partners and strategic cooperations.

Gütersloh, DE

• Responsibility for the development and establishment of the multi-channel media brand COSMOX in the Netherlands, Belgium and Luxemburg

Gütersloh, DE

• In-house consultant:Bertelsmann China | Shanghai, China
• Development and launch of the education business “Inopi” in the Chinese market for DirectGroup ChinaDirectGroup Bertelsmann | Guetersloh, Germany
• strategic board projects for the worldwide DirectGroup Bertelsmann divisions with focus on the identification of new business areas in the education sector and development of new online business modelsBCA Bertelsmann |.
• Projects with the focus on identification, evaluation and development of new online sales channels, e.g. online advertising marketing of website traffic and cooperation deals

Köln, Nordrhein-Westfalen, DE

Project management on a strategy project for a big German tourism company

Paris, FR

Development of an image campaign for L'OREAL Vichy & organisation of the launching campaign for a new product

Auburn Hills, MI, US

Assistant to the Vice President for a relocation project & assistance to the After Sales Team of DaimlerChrysler Korea

New York, NY, US

Internship in the Duesseldorf office on a M&A Due Diligence in the chemical industry

Frankfurt Am Main, Hessen, DE

Project management in Duesseldorf for the development of E-Business and customer loyalty tools

Boston, Massachusetts, US

Visiting Associate in the Seoul office on a strategy project for a big Korean life insurance company

Frankfurt Am Main, Hessen, DE

Apprenticeship as Bankkaufmann (certified banker)

Diplom-Oekonom, Business Administration/ Management Science & Economics

Business Administration/ Management Science & Economics

Economics

Diplôm D’Etudes Françaises, French

High School Diploma, International Baccalaureate (Ib) & German Abitur