Tim Merforth

Tim Merforth Email and Phone Number

Senior Manager Websites and Ecommerce @ Mazda Motor Europe
Dortmund, NRW, DE
Tim Merforth's Location
Leverkusen, North Rhine-Westphalia, Germany, Germany
Tim Merforth's Contact Details
About Tim Merforth

With extensive experience in spearheading digital transformation initiatives in companies such as Amazon, Bertelsmann or Deutsche Bank, I excel in driving innovation, enhancing customer experiences, and optimizing operational efficiencies. As a dynamic leader, I have successfully managed cross-functional teams, implemented cutting-edge technologies, and delivered strategic solutions that align with business goals. My expertise lies in digital strategy, change management and data-driven digital platform business, making me adept at navigating the complexities of digital landscapes. I am passionate about leveraging digital tools to foster growth and am eager to bring my expertise to a forward-thinking organization.Specialties: - Product Owner- Ecommerce- Platform Management- Produktmanagement & Produktentwicklung- Digital Transformation- Content Marketing- Business Development- Asia experience- China & Korea Know-how- Publishing- Neue Geschäftsfelder / New Business- Strategy Development- Business Innovation- Innovation- Start-up knowledge- Entrepreneurial Spirit- International Expansion- Loyalty Marketing- CRM- Online Marketing & Digital Marketing- Zukunftsforschung & Foresighting- Direct Marketing- Portfolio Management- Partnerships and cooperation management- Key Account Management- Media Sales- Mobile Strategy- Apps- Business Models- Content Business- Paid Content- Media & Online- Digital Strategy & Online Strategy- strategic marketing- Technology- Werbevermarktung- Brand positioning and development- Marketing & Branding Know-how- Kundenbindung- Team Management & Leadership- Unternehmensführung- GenAI use cases- Project Management

Tim Merforth's Current Company Details
Mazda Motor Europe

Mazda Motor Europe

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Senior Manager Websites and Ecommerce
Dortmund, NRW, DE
Website:
mazdamotors.eu
Employees:
868
Tim Merforth Work Experience Details
  • Mazda Motor Europe
    Senior Manager Websites And Ecommerce
    Mazda Motor Europe
    Dortmund, Nrw, De
    View
  • Mazda Motor Europe
    Head Of Websites & Ecommerce
    Mazda Motor Europe Dec 2021 - Present
    De
    ▪ Responsibility for operations, content management, launch and marketing campaigns as well as the expansion and further development of the Europe-wide web platforms (23 domains, 17 languages)▪ Management, setup and development of the European ecommerce business for Mazda, from implementation of a marketplace-first ecommerce platform, development of an omnichannel strategy and the Europe-wide rollout▪ Introduction of state-of-the-art & data-driven digital development processes (e.g. prototyping & customer labs, AB testing, continuous analysis and adaptation)▪ Constant conversion, performance and UX optimization of all platforms and feature developments▪ Centralization of all digital web activities as part of the “One Mazda Europe” transformation program▪ Management of the teams as well as as agencies, service providers and external developers
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  • Mazda Motor Europe
    Manager Digital Portfolio
    Mazda Motor Europe May 2019 - Nov 2021
    De
    ▪ Responsibility for portfolio management and platform lifecycle management of the end customer platforms (including management of the continuous enhancements program and feature developments as well as optimizations for the Europe-wide web platforms, conception and implementation of onsite conversion programs, AB testing, governance models and processes, stakeholder management, prioritization frameworksetc.)▪ Management of the Digital Platform Portfolio Team as well as service providers and agencies▪ Technology consulting for other departments, innovation and digital enablement as BusinessArchitect of the marketing department▪ Development and implementation of a Europe-wide ecommerce strategy including selection of the technical platform, management of internal governance processes incl. business case and budget development, definition of MVP and subsequent releases, UI/UX development, stakeholdermanagement
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  • Abebooks, An Amazon Company
    Head Of Ecommerce Merchandising And Online Marketing
    Abebooks, An Amazon Company Jul 2016 - Apr 2019
    Victoria, Bc, Ca
    ▪ Responsibility for online marketing and e-commerce activities for seven online marketplaces in five different languages worldwide as well as the associated online and offline channels (including websites, blogs, social media, events and trade fairs, print adverts, PR)▪ Online marketing and traffic acquisition (including launch campaigns, strategic SEO programmes, social media, etc.)▪ E-commerce feature development (including onsite search and conversion optimisation, automated product recommendations and new product categories and filters)▪ Responsibility and further development of the email channel (including introduction of Salesforce Marketing Cloud, optimisation of open rates and automation for email programmes)▪ Development and implementation of reports, KPI definitions and BI processes with Tableau▪ Professional and disciplinary development and realignment of the team (e.g. introduction of new processes and standards as well as clearly measurable success criteria per channel)
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  • Deutsche Bank Ag
    Vice President Content Marketing
    Deutsche Bank Ag May 2015 - Jun 2016
    Frankfurt Am Main, Hessen, De
    ▪ Development and set-up of the digital content marketing program for the private and business client division of Deutsche Bank▪ Specification of requirements, selection and implementation of new marketing IT infrastructures and software, which enable personalized, individualized and automated communication, content publication as well as analysis over all channels in real time▪ product owner for scrum sprint module "content & email marketing"▪ Development, planning and implementation of a content strategy: content audit, matching of persona requirements to customer journey steps and relevant publishing channels, target definitions, etc.▪ Identification and sourcing of strategic media partners and content suppliers▪ Definition, design and set up of operating models and processes
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  • Handelsblatt Publishing Group
    Head Of Product And New Business
    Handelsblatt Publishing Group Oct 2011 - Apr 2015
    Düsseldorf, Nordrhein-Westfalen, De
    Handelsblatt GmbH publishes newspapers, magazines, special-interest media, and electronic media that provide business and financial information for decision-makers, self-employed businesspeople, entrepreneurs, and management executives. Titles in the portfolio include Handelsblatt (Germany's leading daily financial newspaper) and WirtschaftsWoche (Germany's leading weekly business magazine).In my role as Head of Product and New Business at Handelsblatt Publishing Group, I was responsible for the management and development of the WirtschaftsWoche product portfolio print (i.e. Guides, Editions, brand extensions) and digital (i.e. Ipad-App, Websites). Furthermore, my team and I analyzed and implemented new business models/new business with the goal to maximize the monetization of the brand. Strategy development, brand positioning, trendscouting and partnership aquisition as well as management were also part of my resposibility.
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  • Adviqo Gmbh
    Business Development Manager
    Adviqo Gmbh May 2010 - Oct 2011
    Berlin, Berlin, De
    adviqo is the international market leader in the field of live 1-to-1 advice. adviqo's core business is the provision of an internationally active online / telephony platform and market place via which advisors and customers connect. In addition adviqo operates a number of media channels ranging from TV over online to print.As business development manager I was responsible for strategy & new business development for national and international business units/brands, management and development of strategic partnerships and co-operations, mobile strategy and applications.Main milestones included:▪ development of new business concepts and proof-of-concept-tests for new business areas and modells (i.e. coaching, parenting etc.)▪ development and launch of psycholge.de, a platform for live 1-to-1 psychological advice by professional therapists▪ Development and implementation of a mobile strategie and first activities (i.e. text message marketing including the setup and testing of infrastructure, iphone applications, mobile websites etc.)▪ Research, analysis and identification of potential acquisition targets▪ Management of new partners and cooperations
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  • Adviqo Gmbh
    Business Manager
    Adviqo Gmbh Jan 2008 - May 2010
    Berlin, Berlin, De
    Management of ecommerce and content business unit Noé Astro with full P&L responsibility. Main responsibilities included the management and development of strategic partnerships and co-operations, management of advertising sales business as well as business development for all corporate ecommerce businesses.Main milestones included:▪ Managed to increase profitability considerably through development of new products inhouse. ▪ Optimized product development by implementing a structured feature development process, optimized email marketing programmes and relaunched the websites.▪ Through the integration of Astro TV Shop products into the product portfolio and the setup of online advertising to monetarize traffic I managed to increase overal turnover.▪ Acquired, managed and developed new partners and strategic cooperations.
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  • Bertelsmann Se & Co. Kgaa
    Brand & Marketing Manager
    Bertelsmann Se & Co. Kgaa Jan 2007 - Dec 2007
    Gütersloh, De
    ▪ Responsibility for the development and establishment of the multi-channel media brand COSMOX in the Netherlands, Belgium and Luxemburg
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  • Bertelsmann Se & Co. Kgaa
    Consultant
    Bertelsmann Se & Co. Kgaa Sep 2005 - Dec 2006
    Gütersloh, De
    In-house consultant:Bertelsmann China | Shanghai, China▪ Development and launch of the education business “Inopi” in the Chinese market for DirectGroup ChinaDirectGroup Bertelsmann | Guetersloh, Germany▪ strategic board projects for the worldwide DirectGroup Bertelsmann divisions with focus on the identification of new business areas in the education sector and development of new online business modelsBCA Bertelsmann | London, UK▪ Projects with the focus on identification, evaluation and development of new online sales channels, e.g. online advertising marketing of website traffic and cooperation deals
    View
  • Z_Punkt The Foresight Company
    Intern
    Z_Punkt The Foresight Company Feb 2004 - May 2004
    Köln, Nordrhein-Westfalen, De
    Project management on a strategy project for a big German tourism company
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  • L'Oréal
    Intern
    L'Oréal Feb 2003 - May 2003
    Paris, Fr
    Development of an image campaign for L'OREAL Vichy & organisation of the launching campaign for a new product
    View
  • Daimler Chrysler
    Intern
    Daimler Chrysler Feb 2002 - Apr 2002
    Auburn Hills, Mi, Us
    Assistant to the Vice President for a relocation project & assistance to the After Sales Team of DaimlerChrysler Korea
    View
  • Kpmg
    Intern
    Kpmg Jul 2001 - Sep 2001
    New York, Ny, Us
    Internship in the Duesseldorf office on a M&A Due Diligence in the chemical industry
    View
  • Dresdner Bank Ag
    Project Manager
    Dresdner Bank Ag Feb 2001 - Apr 2001
    Frankfurt Am Main, Hessen, De
    Project management in Duesseldorf for the development of E-Business and customer loyalty tools
    View
  • The Boston Consulting Group
    Visiting Associate
    The Boston Consulting Group Jun 2000 - Sep 2000
    Boston, Massachusetts, Us
    Visiting Associate in the Seoul office on a strategy project for a big Korean life insurance company
    View
  • Dresdner Bank Ag
    Bankkaufmann
    Dresdner Bank Ag Aug 1997 - Jun 1999
    Frankfurt Am Main, Hessen, De
    Apprenticeship as Bankkaufmann (certified banker)
    View

Tim Merforth Skills

E Commerce Strategy Start Ups Business Development Strategic Partnerships Online Advertising Marketing Strategy Entrepreneurship Marketing Project Management Direct Marketing Intercultural Skills German Product Development Media Publishing Email Marketing Publishing Industry New Product Ideas New Business Opportunities Digital Business Development Asian Culture Retail Mergers And Acquisitions Asia Business Development China Business Development Brand Management Mobile Strategy Content Syndication Media Sales International Trade New Business Development

Tim Merforth Education Details

  • Universität Witten/Herdecke
    Universität Witten/Herdecke
    Business Administration/ Management Science & Economics
  • Université Paris Dauphine - Psl
    Université Paris Dauphine - Psl
    Business Administration/ Management Science & Economics
  • Fernuniversität In Hagen
    Fernuniversität In Hagen
    Economics
  • Université De Perpignan - Upvd Alumni
    Université De Perpignan - Upvd Alumni
    French
  • Seoul Foreign School
    Seoul Foreign School
    International Baccalaureate (Ib) & German Abitur

Frequently Asked Questions about Tim Merforth

What company does Tim Merforth work for?

Tim Merforth works for Mazda Motor Europe

What is Tim Merforth's role at the current company?

Tim Merforth's current role is Senior Manager Websites and Ecommerce.

What is Tim Merforth's email address?

Tim Merforth's email address is ti****@****gmx.net

What is Tim Merforth's direct phone number?

Tim Merforth's direct phone number is +4917746*****

What schools did Tim Merforth attend?

Tim Merforth attended Universität Witten/herdecke, Université Paris Dauphine - Psl, Fernuniversität In Hagen, Université De Perpignan - Upvd Alumni, Seoul Foreign School.

What are some of Tim Merforth's interests?

Tim Merforth has interest in Science And Technology, Education, Economic Empowerment.

What skills is Tim Merforth known for?

Tim Merforth has skills like E Commerce, Strategy, Start Ups, Business Development, Strategic Partnerships, Online Advertising, Marketing Strategy, Entrepreneurship, Marketing, Project Management, Direct Marketing, Intercultural Skills.

Who are Tim Merforth's colleagues?

Tim Merforth's colleagues are Stephanie Cristabel Phun, Ladislav Taj, Daniel Salazar, Steve Rose, Galina Gramadchukova, Joe Rudge, Raimund Pröbster.

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