Molly’s Cradle Wines is a boutique wine producer established in the Hunter Valley in 1997. It produces, markets and sells premium wines to both the Australian and international markets.

* Development & sponsorship activation of Sydney Royal Easter, Sydney International Boat and NSW Bus & Coach shows as well as City2Surf, 7 Bridges Walk, Spring Cycle and NSW Bike Week events.* Sponsorship proposal evaluation and negotiation.* Manage communications with internal & external stakeholders.* Post event/sponsorship evaluation and reporting.* Manage agencies & suppliers to achieve defined event objectives.

Global Action Sports are a sports marketing & events company that produces & promotes large scale theatrical action sports spectaculars. Their shows & events have included the “Crusty Demons of Dirt” and “Super X” - the Australasian Supercross Championships. Their latest production, “Nitro Circus Live” achieved $25 million in ticket sales in 2011.* Sponsorship agreement and benefit negotiation* Delivery of all agreed benefits to event sponsors and sponsor retention.* Assist in the creation and execution of promotions with event media partners.* Project management of all event merchandise sales.* Liaise with event sponsors to create value add opportunities for both sponsor and event.* Assist event sponsors in development and execution of sponsorship plans to maximise brand impact and sales.* Provide post event analysis reports.* Manage VIP guest functions.* Build relationships with all levels of sponsor personnel and key event stakeholders.

* Development, management and execution of promotional plans.* Creation of re-branding strategies* Event management* Web site development and redesign* Client relationship management

* Develop state sponsorship plans aligned with national marketing strategies and state based sales strategies.* Build effective relationships to seek and secure opportunities for additional (non contracted) benefits.* Work with the national team on the development of criteria for selection, evaluation and performance of sponsorship agreements.* Manage the day-to-day implementation of sponsorships, ensuring that what has been agreed to is executed.* Ensure that formal KPI’s are set against each sponsorship and the performance is continuously monitored and evaluated.* Execution of national agreements for core sponsorship properties at a state level.

* Conceive, execute & evaluate “Drive Period” promotions and related marketing activities.* Create local, venue and regional specific sales and trade promotions aimed at improving sales, brand equity and trade relationships.* Manage and execute all corporate and equity sponsorships within state sales regions.* Planning and event management of quarterly State “Drive Period” sales meetings.* Develop, manage & implement state signage and merchandising plans.

* Execute all state based consumer promotions & sponsorships.* Create and manage state promotion and sponsorship budgets* Manage & build relationships with Below the Line agency & general supply partner companies.* Develop pre and post evaluation of promotional programs to ensure agreed return on investment.* Co-ordinate the preparation of regional promotional & sponsorship submissions for national approval.* Management of two direct reports.