Tim Mitchell Email & Phone Number

Chicago, Illinois, US

• Leading strategy, marketing and commerce for SaaS provider of full-stack data management, AI-generated content, and e-commerce solutions across Sports, Media & Gaming industries. Harnessing expertise across the.
• Established strategic marketing function including market analysis, current/potential target markets, channel prioritization, customer requirements, and industry-relevant KPIs and performance standards.
• Defined clear vision for brand, including competitive analysis, user insights, and creative/agency process to establish a distinctive identity and leadership position within the industry.
• Driving all corporate PR/marketing/social media, internal/industry events, and strategic integration partnerships, including Contentstack, Fivetran, Kevel, Rally House, Shopify & Snowflake.
• Integrating with business development team, co-managing pipeline, and developing business plans, proposals and subscription agreements (new clients: Big Ten, the Southern Conference and USL Spokane).
• Directing private ad network (merchandising, sponsorship, programmatic) for clients to drive targeted user experiences and increased revenues. Tracking revenues, impressions, CTR, CPM, and conversion rate.

Solana Beach, CA, US

• Launched consultant practice focusing on strategic business/marketing leadership for health, wellness and sports technology start-ups.
• Strategic Business Planning
• Brand Identity/Brand Management
• Corporate Culture
• E-Commerce Strategy/Implementation
• Speaking EngagementsBoost Sport AI -- Served as GTM consultant for proprietary sports technology start-up that uses data analytics, machine learning and computer vision to generate unique performance insights -- and.

Beaverton, OR, US

• Drove strategic vision, product creation and process/operations for Global Tee division. Led Sports Licensed division (NBA, NFL, MLB, NCAA, Global Football).
• Managed direct team of 6 and integrated matrix team of 50+ (Design, Development, Marketing, Merchandising & Information Systems) across seasonal Nike brand and product initiatives.
• Piloted Digital Product Creation enterprise work stream (3D prototyping, data management, color application), accelerating speed to market, gaining sourcing capacity, and reducing costs.
• Oversaw Diversity & Inclusion initiative for 70-person division. Drafted action plan, established task force, and set quarterly goals to increase engagement, development, and community involvement.

Beaverton, OR, US

• Guided merchandising function, including creating global concepts, marketplace strategies, and new business opportunities (4 direct reports).
• Prepared and presented strategic growth plans, secured funding for organization, research, and innovation investments, and directed go-to-market launches.
• Grew division through product ideation and marketplace deployment of category-redefining product solutions (Elite Sock, Vapor Max Backpack, Vapor Football Collection).

Beaverton, OR, US

• Led strategic vision, product creation, operations, and marketing functions for Football and Baseball (7 direct reports/ indirect cross-functional team of 70).
• Created/activated organization, including Product, Design, Sourcing, Development, Marketing, and Licensing, elevating key assets through innovative, disruptive seasonal concepts.
• Mapped resource, product/line plan, and financial strategies to service prospective NFL Apparel partnership, which resulted in NIKE securing 5-year league contract.

Beaverton, OR, US

• Managed apparel merchandising for Training, Running, Basketball and Soccer categories (12 direct reports).
• Deployed new org and geo retail strategy based on account positioning and consumer analytics, unleashing double-digit growth in North America.
• Increased efficiency and profitability through classification-focused financial metrics, including wholesale revenue, GM$, wholesale/retail pricing, style productivity, salary, and T&E.

Beaverton, OR, US

• Served as GM with P&L responsibility and cross-functional leadership of Licensed & Team businesses (5 direct reports).
• Partnered with Marketing (Brand/Retail/Sports) to provide business leadership across 100 Universities, US Olympic Committee, USA Basketball and external licensees.
• Selected for NIKE Xcelerate GM Training Program (1 of 50 global directors chosen annually), participating in enterprise growth initiative and future leadership development.

Beaverton, OR, US

• GM with P&L responsibility for NIKE’s sport innovation classifications – Eyewear, Watches and Tech products. Classifications generated market share net revenue totaling $100M.
• Managed alliance (licensing/distributor) partnerships, including Marchon (eyewear), Seiko Instruments (watches) and Philips Electronics (audio).
• Drove U.S. strategic and operating plan management across Product, Sales, Marketing and Operations. Member of NIKE U.S. Leadership Team.