Tim Mitchell Email and Phone Number
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Following 20+ years as a global Nike executive, my next flight is focused on applying my Swoosh consumer, brand, product & digital foundation to the sports/health/wellness industry, with an emphasis on sports technology.In addition to providing strategic business/marketing leadership to start-ups & emerging growth companies, I've expanded my skill set & experiences to include digital marketing, e-commerce, corporate culture, and investor relations.Currently leading marketing, commerce and partnerships for BOOST, a SaaS provider of full-stack data management, AI-generated content, and commercial solutions for Sports, Media & Gaming industries. (This opportunity evolved into a full-time role following a successful contract initiated by my firm NextFlight Consulting LLC.)Below is a summary of my most valuable experiences, based on insights I’ve received from C-Suite, BOD & co-founding leaders:• Fortune 100 leadership roles across Marketing, Product, Merchandising, Sales & Licensing;• Developed strategic growth plans for businesses ranging from $25M-$1B;• Partnered with the world’s best sports leagues, teams & athletes, amassing valuable applications of leadership, strategy & success;• Established/managed DTC retail operations & partnered with industry omnichannel leaders (Dick's Sporting Goods, Foot Locker, Fanatics) & commerce platforms (Shopify);• Defined brand positioning, identity, & strategy for numerous B2B/B2C business units, including leading agency selection/management processes;• Served in Nike’s new products division -- identified/analyzed/launched numerous classifications (including wearable technologies & sports equipment);• Recognized as a benchmark team & individual leader, with extensive experience creating organizations to on-board/serve new businesses (NFL, Olympics);• Selected for Nike's Xcelerate Enterprise Leadership Training program (one of 50 global candidates annually);• Skilled in public speaking to groups of all sizes/global geographies;• Compiled decades of crisis management experience.AREAS OF EXPERTISE:• Strategic Planning• Team Leadership• Brand Identity/Management• Licensing/Partnership Management• Digital Marketing• Product/Merchandising• Sports Marketing
Boost
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Chief Commercial OfficerBoost May 2021 - PresentChicago, Illinois, UsLeading strategy, marketing and commerce for SaaS provider of full-stack data management, AI-generated content, and e-commerce solutions across Sports, Media & Gaming industries. Harnessing expertise across the organization and serving on leadership team with CEO, CTO, and CDO. • Established strategic marketing function including market analysis, current/potential target markets, channel prioritization, customer requirements, and industry-relevant KPIs and performance standards. • Defined clear vision for brand, including competitive analysis, user insights, and creative/agency process to establish a distinctive identity and leadership position within the industry. • Driving all corporate PR/marketing/social media, internal/industry events, and strategic integration partnerships, including Contentstack, Fivetran, Kevel, Rally House, Shopify & Snowflake. • Integrating with business development team, co-managing pipeline, and developing business plans, proposals and subscription agreements (new clients: Big Ten, the Southern Conference and USL Spokane). • Directing private ad network (merchandising, sponsorship, programmatic) for clients to drive targeted user experiences and increased revenues. Tracking revenues, impressions, CTR, CPM, and conversion rate. • Leveraging leadership, engineering, and data teams to establish product strategy and features, identify new markets based on competitive gaps, and verify value propositions. • Elevating organizational culture through creation/management of BOOST Playbook, employee goal-setting/career development process, and companywide/functional meeting facilitation. • Implementing successful operations upgrades, including CRM, project management and corporate website. Utilizing Airtable, Confluence, Google Workspace, Hubspot, Microsoft 365, Miro and Slack. • Partnering with CEO on investment strategy, including research, outreach, and tools (demos, videos, collateral); secured new investors/partners.
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Executive MentorSan Diego Sport Innovators (Sdsi) Mar 2023 - PresentSolana Beach, Ca, Us -
Founder And PresidentNextflight Consulting Llc Oct 2020 - PresentLaunched consultant practice focusing on strategic business/marketing leadership for health, wellness and sports technology start-ups. • Strategic Business Planning• Brand Identity/Brand Management• Corporate Culture• E-Commerce Strategy/Implementation• Speaking EngagementsBoost Sport AI -- Served as GTM consultant for proprietary sports technology start-up that uses data analytics, machine learning and computer vision to generate unique performance insights -- and reduce workload -- for coaches and scouts. • Positioned company for acquisition. Focused on developing brand positioning, product strategy and commercial expansion into sport verticals (media, sports betting, and e-commerce). • Managed all marketing activities across PR, social media, website, events and webinars. Identified potential clients and helped secure annual contracts across sport verticals.• Partnered with CEO to evaluate and scale sports technology start-up. Conducted extensive competitive analysis, internal capabilities assessment, and industry team-to-team sessions (Nike, Inc., Fanatics, Big Ten). -
Global Apparel DirectorNike 2015 - 2020Beaverton, Or, UsDrove strategic vision, product creation and process/operations for Global Tee division. Led Sports Licensed division (NBA, NFL, MLB, NCAA, Global Football).• Managed direct team of 6 and integrated matrix team of 50+ (Design, Development, Marketing, Merchandising & Information Systems) across seasonal Nike brand and product initiatives.• Piloted Digital Product Creation enterprise work stream (3D prototyping, data management, color application), accelerating speed to market, gaining sourcing capacity, and reducing costs. • Oversaw Diversity & Inclusion initiative for 70-person division. Drafted action plan, established task force, and set quarterly goals to increase engagement, development, and community involvement. -
Global Accessories DirectorNike 2011 - 2015Beaverton, Or, UsGuided merchandising function, including creating global concepts, marketplace strategies, and new business opportunities (4 direct reports). • Prepared and presented strategic growth plans, secured funding for organization, research, and innovation investments, and directed go-to-market launches.• Grew division through product ideation and marketplace deployment of category-redefining product solutions (Elite Sock, Vapor Max Backpack, Vapor Football Collection).
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U.S. Apparel Leader -- Field SportsNike 2009 - 2011Beaverton, Or, UsLed strategic vision, product creation, operations, and marketing functions for Football and Baseball (7 direct reports/ indirect cross-functional team of 70). • Created/activated organization, including Product, Design, Sourcing, Development, Marketing, and Licensing, elevating key assets through innovative, disruptive seasonal concepts.• Mapped resource, product/line plan, and financial strategies to service prospective NFL Apparel partnership, which resulted in NIKE securing 5-year league contract.
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U.S. Merchandising Director -- Sport ApparelNike 2008 - 2009Beaverton, Or, UsManaged apparel merchandising for Training, Running, Basketball and Soccer categories (12 direct reports). • Deployed new org and geo retail strategy based on account positioning and consumer analytics, unleashing double-digit growth in North America.• Increased efficiency and profitability through classification-focused financial metrics, including wholesale revenue, GM$, wholesale/retail pricing, style productivity, salary, and T&E.
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Business Director -- U.S. Team+Licensed SportsNike 2005 - 2008Beaverton, Or, UsServed as GM with P&L responsibility and cross-functional leadership of Licensed & Team businesses (5 direct reports).• Partnered with Marketing (Brand/Retail/Sports) to provide business leadership across 100 Universities, US Olympic Committee, USA Basketball and external licensees.• Selected for NIKE Xcelerate GM Training Program (1 of 50 global directors chosen annually), participating in enterprise growth initiative and future leadership development.
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Business Director -- Wearable TechnologyNike 2001 - 2005Beaverton, Or, UsGM with P&L responsibility for NIKE’s sport innovation classifications – Eyewear, Watches and Tech products. Classifications generated market share net revenue totaling $100M. • Managed alliance (licensing/distributor) partnerships, including Marchon (eyewear), Seiko Instruments (watches) and Philips Electronics (audio). • Drove U.S. strategic and operating plan management across Product, Sales, Marketing and Operations. Member of NIKE U.S. Leadership Team.
Tim Mitchell Skills
Tim Mitchell Education Details
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University Of Illinois Urbana-ChampaignB.S. Journalism
Frequently Asked Questions about Tim Mitchell
What company does Tim Mitchell work for?
Tim Mitchell works for Boost
What is Tim Mitchell's role at the current company?
Tim Mitchell's current role is Chief Commercial Officer | Creating the future of sport through AI, content, data, e-commerce & championship teams.
What is Tim Mitchell's email address?
Tim Mitchell's email address is ti****@****ike.com
What schools did Tim Mitchell attend?
Tim Mitchell attended University Of Illinois Urbana-Champaign.
What skills is Tim Mitchell known for?
Tim Mitchell has skills like Leadership, Merchandising, Consumer Products, Sporting Goods, Footwear, Sports Marketing, Sportswear, Brand Management, Apparel, Sponsorship, Retail, Brand Development.
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