Tim Mitchell Email & Phone Number

Chicago, Illinois, Us

Leading strategy, marketing and commerce for SaaS provider of full-stack data management, AI-generated content, and e-commerce solutions across Sports, Media & Gaming industries. Harnessing expertise across the organization and serving on leadership team with CEO, CTO, and CDO. • Established strategic marketing function including market analysis, current/potential target markets, channel prioritization, customer requirements, and industry-relevant KPIs and performance standards. • Defined clear vision for brand, including competitive analysis, user insights, and creative/agency process to establish a distinctive identity and leadership position within the industry. • Driving all corporate PR/marketing/social media, internal/industry events, and strategic integration partnerships, including Contentstack, Fivetran, Kevel, Rally House, Shopify & Snowflake. • Integrating with business development team, co-managing pipeline, and developing business plans, proposals and subscription agreements (new clients: Big Ten, the Southern Conference and USL Spokane). • Directing private ad network (merchandising, sponsorship, programmatic) for clients to drive targeted user experiences and increased revenues. Tracking revenues, impressions, CTR, CPM, and conversion rate. • Leveraging leadership, engineering, and data teams to establish product strategy and features, identify new markets based on competitive gaps, and verify value propositions. • Elevating organizational culture through creation/management of BOOST Playbook, employee goal-setting/career development process, and companywide/functional meeting facilitation. • Implementing successful operations upgrades, including CRM, project management and corporate website. Utilizing Airtable, Confluence, Google Workspace, Hubspot, Microsoft 365, Miro and Slack. • Partnering with CEO on investment strategy, including research, outreach, and tools (demos, videos, collateral); secured new investors/partners.

Solana Beach, Ca, Us

Launched consultant practice focusing on strategic business/marketing leadership for health, wellness and sports technology start-ups. • Strategic Business Planning• Brand Identity/Brand Management• Corporate Culture• E-Commerce Strategy/Implementation• Speaking EngagementsBoost Sport AI -- Served as GTM consultant for proprietary sports technology start-up that uses data analytics, machine learning and computer vision to generate unique performance insights -- and reduce workload -- for coaches and scouts. • Positioned company for acquisition. Focused on developing brand positioning, product strategy and commercial expansion into sport verticals (media, sports betting, and e-commerce). • Managed all marketing activities across PR, social media, website, events and webinars. Identified potential clients and helped secure annual contracts across sport verticals.• Partnered with CEO to evaluate and scale sports technology start-up. Conducted extensive competitive analysis, internal capabilities assessment, and industry team-to-team sessions (Nike, Inc., Fanatics, Big Ten).

Beaverton, Or, Us

Drove strategic vision, product creation and process/operations for Global Tee division. Led Sports Licensed division (NBA, NFL, MLB, NCAA, Global Football).• Managed direct team of 6 and integrated matrix team of 50+ (Design, Development, Marketing, Merchandising & Information Systems) across seasonal Nike brand and product initiatives.• Piloted Digital Product Creation enterprise work stream (3D prototyping, data management, color application), accelerating speed to market, gaining sourcing capacity, and reducing costs. • Oversaw Diversity & Inclusion initiative for 70-person division. Drafted action plan, established task force, and set quarterly goals to increase engagement, development, and community involvement.

Beaverton, Or, Us

Guided merchandising function, including creating global concepts, marketplace strategies, and new business opportunities (4 direct reports). • Prepared and presented strategic growth plans, secured funding for organization, research, and innovation investments, and directed go-to-market launches.• Grew division through product ideation and marketplace deployment of category-redefining product solutions (Elite Sock, Vapor Max Backpack, Vapor Football Collection).

Beaverton, Or, Us

Led strategic vision, product creation, operations, and marketing functions for Football and Baseball (7 direct reports/ indirect cross-functional team of 70). • Created/activated organization, including Product, Design, Sourcing, Development, Marketing, and Licensing, elevating key assets through innovative, disruptive seasonal concepts.• Mapped resource, product/line plan, and financial strategies to service prospective NFL Apparel partnership, which resulted in NIKE securing 5-year league contract.

Beaverton, Or, Us

Managed apparel merchandising for Training, Running, Basketball and Soccer categories (12 direct reports). • Deployed new org and geo retail strategy based on account positioning and consumer analytics, unleashing double-digit growth in North America.• Increased efficiency and profitability through classification-focused financial metrics, including wholesale revenue, GM$, wholesale/retail pricing, style productivity, salary, and T&E.

Beaverton, Or, Us

Served as GM with P&L responsibility and cross-functional leadership of Licensed & Team businesses (5 direct reports).• Partnered with Marketing (Brand/Retail/Sports) to provide business leadership across 100 Universities, US Olympic Committee, USA Basketball and external licensees.• Selected for NIKE Xcelerate GM Training Program (1 of 50 global directors chosen annually), participating in enterprise growth initiative and future leadership development.

Beaverton, Or, Us

GM with P&L responsibility for NIKE’s sport innovation classifications – Eyewear, Watches and Tech products. Classifications generated market share net revenue totaling $100M. • Managed alliance (licensing/distributor) partnerships, including Marchon (eyewear), Seiko Instruments (watches) and Philips Electronics (audio). • Drove U.S. strategic and operating plan management across Product, Sales, Marketing and Operations. Member of NIKE U.S. Leadership Team.