Timm Locke Email & Phone Number

Portland, Or

I'm a sole proprietor offering business development and marketing consultation and services to small to mid-sized organizations of all types. I have 30 years of experience developing and implementing strategic marketing and business development plans for organizations with budgets that don't have room for misdirected marcomm efforts. I have deep experience in wood products, particularly mass timber and am passionate about the role the built environment can play in reducing overall carbon emissions.

Portland, Oregon, United States

Handling a variety of business development, marketing communications and sales functions for Madison, WI, based structural round timber market leader WholeTrees Structures. Current relationship with WholeTrees is a nearly-full-time, long-term contractural arrangement that allows me to function as the full team member that I am.

Portland, Oregon Area

Work with clients on new product market development, business strategies, marketing strategy, marketing communications and business development. Provide both strategy and implementation for organizations of all sorts.

Portland, Oregon Area

Worked to expand and diversify markets for wood products produced in Oregon through promotion and marketplace education efforts. Focused initially on advancing use of mass timber products from the Pacific Northwest in taller wood buildings. Played a key role in rapid advancement of cross laminated timber and other mass timber products into mainstream commercial construction markets. Collaborated with others to help establish Oregon as the intellectual epicenter for this new, disruptive building technology.

Portland, Oregon Area

Marketing and general business consultation for small to mid-sized organizations and companies.Started a one-person public relations and marketing agency providing full-spectrum marketing services to small and mid-sized organizations. Agency has fluctuated in size as business climate evolved. Manage all aspects of agency business administration, bookkeeping, human resources, etc., while also handling client services. Marketing services include public and media relations, web design and development, advertising development, media planning buying, collateral development, design and print management, direct mail and social media strategies, among others. Work directly with client sales and marketing staff to plan and implement marketing programs, often filling the role of an in-house marketing director. Clients represent a wide range of industries, mostly in the business-to-business sector. Many examples of proven success.

Greater Memphis Area

Handled all aspects of association management for the largest manufacturer-oriented wood flooring trade association in North America. Supervised a staff of six professionals and managed a budget of $1.3 million while holding direct responsibility for marketing, membership recruitment and government relations, as well as business administration and meeting planning; continuing to manage Pipeline PR + Marketing until NOFMA entered merger discussions with the National Wood Flooring Association. Notable successes included an effort in conjunction with The Hardwood Federation to convince Congress to request a Section 322 investigation into competitive conditions affecting international trade in hardwood flooring and plywood (final report was released August 2008). Petitioned the International Trade Commission to rewrite harmonized tariff system (HTS) codes to more accurately track imported hardwood flooring. Initiated a request for the U.S. Customs Service to investigate alleged misclassification of imported hardwood flooring, resulting in a $35 million increase in tariffs (year one) that would otherwise have gone uncollected. These efforts significantly enhanced the U.S. industry's competitive position at a time when low-cost imports combined with weak market conditions were threatening the industry's survival. Also in conjunction with The Hardwood Federation convinced the U.S Green Building Council to form a task force for the purpose of reconsidering its position on wood products as green building materials. The white paper produced by this task force recommended USGBC award a LEED point for the use of wood and an additional LEED point for use of FSC-certified wood. This recommendation lays the groundwork for greatly enhancing the value of wood products in the LEED rating system.

Taught 300-level undergraduate course titled Integrated Marketing Communications Planning. Later taught similar course in PSU's Professional Development Center, serving working professionals. Worked with undergraduates and returning professionals to develop integrated marketing communications plans for organizations of all types.

Directed public relations activities and overall account management of integrated marketing communications programs for full service advertising and PR agency clients. Successfully handled marketing communications research and planning, account management, as well as media relations, internal communications, customer channel communications and other public relations activities. Responsibilities often included non-public relations aspects of client accounts including media planning, advertising, collateral development, trade show participation, and Internet strategies. Directly supervised public relations team ranging in size from two to four individuals and co-managed full agency staff of 10-15. Internal responsibilities included overall agency management, public relations department management, bookkeeping and administrative oversight, agency promotion and new business development. As agency president and one of three principals, joint responsibilities included interaction and decision making authority with agency vendors ranging from legal and accounting to coffee service.

Developed marketing plans and implemented publicity elements of product promotion programs for the world's largest trade association representing softwood lumber manufacturers. Regular activities included writing and distributing news releases; regular contact, including serving as spokesperson, with national trade and consumer shelter media; developing and promoting demonstration projects and other events; and writing, producing and distributing two newsletters utilized for direct communication with key target audiences. Job duties included marketing strategic planning and direct responsibility for the Association's residential lumber marketing programs, extensive face-to-face contact with print and broadcast media and coordination of public relations agency activities. Earned widespread notoriety among the building trades and consumer shelter media as a knowledgeable and trustworthy information source.

Planned and implemented communication campaigns for agency clients primarily in the forest products industry. Specific duties included publishing (including ad sales, writing, editing, and production coordination) a quarterly magazine; creating and producing print, television and radio ads, brochures, newsletters, and other communication vehicles; convention and trade show production; media relations and project management.

Responsible for all public relations and publicity activities involving the Oregon Affiliate including writing, editing, and producing a quarterly newsletter, planning and promoting fundraising events and solicitations, and media relations to publicize Affiliate programs and special events.

Edited and produced publications, sold ads, prepared and distributed news releases. Duties included writing, editing, and producing a weekly newsletter and two quarterly magazines, as well as editing and producing most NAPA technical publications. Created and produced promotional brochures, fliers, and newsletters as part of membership and marketing programs. Represented NAPA at national trade shows and conventions.