Lead Executive Team efforts to build and drive Marketing programs for a new organization, incubated from 20+ year old InMotion Hosting, focused on bringing new open source private cloud technology to market.

Served on the Leadership team to drive the strategic vision of the business. This role included the development and management of the sales and marketing team and annual plans/goals, driving product launches, and building partner programs to grow revenue and profits. Achievements included rebuilding the brand and value proposition to strengthen the market position of the company, leading the design of new sales and marketing processes that steered the business towards data-driven digital marketing and automation systems to streamline operations, and ultimately shaping the organization for a successful acquisition.• Created 5-year strategic roadmap plan to transition organization into new cloud services provider.• Developed a synergetic Marketing and Sales organization.• Led the migration of a new CRM and marketing automation system (HubSpot) to cross-functional teams. • Built new social, video, and podcast platforms to expand communications to audiences.• Served on board to qualify acquisition buyers and drive the evaluation process to sale.

Led the transformation of Panduit’s traditional OEM marketing. creative digital marketing and automation ideas that utilized gamification events, social media, and lead nurturing drip campaigns. • Revitalized interest in Quick-Build Wire Harness Board System through a digital campaign that grew more demand in first two weeks of execution than the original nine months of its traditional launch approach.• Led the marketing development and rollout of award-winning new products such as the PAT 4.0 Automatic Cable Tie System and the VeriSafe Absence of Voltage Tester (AVT).

Led the development and management of global marketing plans, value propositions, and multi-language content marketing and sales enablement tools for EMEA, LATAM, APJ, and US marketing and business teams. • Managed Panduit’s first company acquisition into their Data Center Infrastructure Management (DCIM) portfolio.• Developed the SmartZone Solutions brand. • Attained recognition for SmartZone in Gartner DCIM Magic Quadrant report, doubling revenues in less than two years.• Developed and supported alliance programs and campaigns partners such as Cisco, IBM, and Rockwell Automation.

Owned the strategic marketing, management, and operational functions of developing data center and enterprise intelligence solutions. Working closely with the integrated marketing and communications (IMC) team, sales, product development, and management teams, it is my responsibility to create innovative solution sets that differentiate Panduit’s value. Core responsibilities include: - Market Research and Analysis - identify key market drivers and then prioritize drivers towards ongoing solution set roadmaps and development - Process Development - Develop comprehensive buyer personas and transform sales and marketing methods to meet persona requirements - Marketing Strategy - Create global marketing and communications strategies to effectively bring solution sets to market through an integrated mix of media and activities to drive sales leads - Support Sales - Develop multi-faceted sales tool sets that help drive customer engagement, position Panduit in the marketplace, and convert sales - Team Leadership - Manage and develop the skills of local and global staff

Member of Executive Team that focused on building the organization’s first formal marketing organization, including staffing, budget, planning, and operations to support sales enablement and revenue growth. Managed similar role and responsibilities for organization’s subsidiary network services company, nLayer Communications.

Led the establishment of a brand new Integrated Marketing and Communications (IMC) Strategy team tasked with developing comprehensive global IMC plans that align with corporate and sales initiatives. Selected Accomplishments: - Created a cohesive and comprehensible global structure from previously siloed marketing teams and activities - Developed new processes for campaign tracking and metrics to establish benchmarks for future planning - Established new organizational intelligence in how to effectively use IMC to achieve revenue and company growth

Lead the marketing team responsible for marketing the organization’s data centers, connected buildings, and industrial automation solutions. These responsibilities included corporate marketing and communications functions, including brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Selected Accomplishments: - Led market launch of proprietary physical infrastructure management software solution (a first for Panduit) with a comprehensive strategy that spanned print media, online marketing, social media, and product showcase introductions at leading industry events - Led project to introduce social media activities into traditional marketing processes. Activities included building the Panduit brand into customary social sites such as Twitter and YouTube, administering cost-per-click (CPC) keyword s and content network accounts, and integrating strategic micro-community sites that helped to drive internet traffic and generate leads. - Helped to cultivate strategic partnership and alliance relationships with industry leading technology providers through joint marketing campaigns, event-driven initiatives, and other partner activities. - Worked as part of a select team to help plan and develop Panduit’s outward facing “green” messaging around energy efficient and sustainable solution sets. This team was responsible for achieving an Oracle Enable the Eco-Enterprise award in 2009 for Panduit.

I was responsible for all product marketing management of multiple product lines, primarily engaged in regional and global product launches. I worked with multiple divisions to construct value propositions and planning for new product developments, collateral to support sales initiatives, and activities to support catalog production for customer and distributor sales.

I was responsible for managing all marketing event and line-of-business projects across multiple departments and teams, from planning and positioning to design and execution. I worked with multiple vendors such as freelance writers and designers, advertising agencies, and print and letter-shop houses to determine the most effective delivery of marketing campaigns and the most efficient method to stay within program budget.

I was responsible for working one-on-one with product management teams to ensure successful rollouts and branding of company flagship products. I was primarily responsible for perform strategic marketing planning, as well as helping to plan, organize, and carry out marketing events.

I was responsible for supervising the marketing staff in the creation, production, and implementation of all company marketing and advertising materials, national advertising campaigns, sales conferences and sales events, and all company communication initiatives.

Managed a very active and inside sales team of approximately 10-12 diverse individuals in day-to-day sales and customer support activities. I was chiefly responsible for developing new business opportunities, driving operational efficiencies, and monitoring and reporting on-going sales numbers to meet targets.