Helping the travel industry leverage new Airline Retailing strategies, step-by-step. Timmo has been a pivotal force in the integration and transformation of NDC retailing systems, steering the technology strategy and architectural evolution at both Qantas and Virgin Australia since 2016.As the former Chief Technology Officer at a global Travel Management Company (TMC) Corporate Travel Management, he championed an innovative Airline retailing vision within the complexities of a legacy architecture, harmonizing NDC content with legacy and API content to deliver a customer-centric "more choice, less decision making" strategy.Since 2017 Timmo has been driving NDC standard evolution and industry strategy setting as member of IATA Shop Order Payments Standards Board and several other IATA forums.Now, as an independent strategy consultant specializing in Airline Retailing, Travel Technology, and Distribution Strategy, Timmo brings a wealth of expertise to the table. A deep understanding of the travel industry—from airline architecture to modern retailing standards—allows for craft tailored solutions that drive revenue, enhance customer experiences, and optimize operational efficiency. With a finger on the pulse of industry trends, he offers strategic guidance that transforms challenges into opportunities.