I help saving companies from the future. Too often the companies keep their sights on the current and next year, doing incremental budgeting and planning year after year. Too many do not really think what will keep them competitive in five years' time - what are the underlying developments and permanent trends and how to address them in an effective and efficient way. I help companies in creating a future of their own.

In charge of iFarm direct farm tech solution sales to B2B customers and selecting/recruiting distribution partners & agents in Europe.

In charge of the Philip Morris' current focus area - the IQOS platforms - for the Nordic countries. Furthermore, opportunity identification, environment preparation, business transformation and entry strategy formation for the Reduced-Risk platforms for the Nordic markets (Sweden, Finland, Denmark, Norway and Iceland). Contributing to the overall PMI business as a member of the Nordics mgmt team. Learn more at pmiscience.com

Responsible for the strategy development & business plan for the five Nordic markets (Sweden, Denmark, Norway, Finland and Iceland). Steering the market pricing, volume & shares planning for the Nordics, competitor tracking & anticipation, future business opportunities & threats.Additionally, responsible for the Supply Chain Function (S&OP, Logistics, Customer Service) for the Nordics. Contributing to the overall business direction in the Nordic Management Team.Leading a team of 20-25 Finance analysts and Supply Chain professionals.

Responsible for the Market, volume, shares, pricing & strategies planning for the Nordic markets (Sweden, Denmark, Norway, Finland and Iceland)

Responsible for Philip Morris Danmark ApS' country organisation and result.

Responsibility over the entire Philip Morris Brand portfolio and activities (eg. launches, trade marketing, festivals and events, commercial communications) and the marketing team in Finland.

Leading the two Field Sales forces operating in both Retail and HoReCa universe. Additionally managing the Sales Cycle planning & support department.

Responsible for the FHP Finland's Consumer division, organization, customer relations and P&L. FHP is world's leading Cleaning tool company, selling Vileda and Wettex brands.

Managing Key Accounts (Kesko, Tuko) for the entire Cederroth portfolio.

Marketing responsibility over the assigned brands (eg. Finish Dishwasher detergents, WC-Kukka toilet refresheners, PataPata steelwool, Blistex and Mirame Lip Balms etc.).