As Product Owner/Product Manager my goal is to consolidate all customer-related systems into one unified framework. My core responsibilities include leading the evolution towards an integrated CRM system, aiming to enhance customer interactions and increase operational efficiency. This involves modernizing existing systems and ensuring a seamless experience for both customers and employees, with the ultimate goal of refining and personalizing our service. In this role I am also responsible for strategy, creation of a vision, leadership and budgets.

Pioneer and frontrunner in the field of AI within CB since 2017. Highly skilled in prompting, ran several successful POC's, developed multiple expert sessions and workshops on this topic for more than 200 colleagues combined, given lectures about (implementing) AI for other companies, co-created a vision about the governancy, policy and security of AI within the organization. Guild lead of an AI guild consisting of 25 people from all parts of the organization. I set up the guild, shaped it and laid down the framework for the approach, conditions and prioritization of topics, such as governance, policy, identifying potential projects and business opportunities, and doing setting up AI pilots. Experienced in setting up POC's where (generative) AI can be the solution for business problems, such as: predicting sales, competition analysis, image recognition, sentiment analysis in books (and its development through books), customer sentiment analysis in tickets, automated reviewing of metadata, keyword generation based on content, several custom GPT's (chatbot build on knowledge base articles, trainer and examinator for the technical service, HR chatbot based on HR content/documents, etc.) and more. Experienced in running professional pilots for Microsoft Copilot to determine the added value through research, business cases and advise.My head literally can't stop thinking about potential genAI projects and new business opportunities.

I lead the team that takes care of the application management, process optimization and implementation of new add-ons. This team has been proven to be very successful in making the realised changes effective, cost-saving and making customers more self-sufficient.

I create and design concepts for innovative projects (from idea to prototype, from business model to strategy, from planning to implementation) and do visual storytelling. I excel in making complex (C-level) topics easy to understand by creating well designed, animated, powerful stories that persuade a specific target group or audience to help sell (new) ideas, solutions for existing problems, strategies, investment proposals, products and services.I know the Adobe Creative Cloud Suite (Adobe Photoshop, InDesign, Illustrator, XD and others) and Apple Keynote/Microsoft PowerPoint like the back of my hand.

I facilitate the transition of CB to a future-proof organization. I make these changes possible by inspiring, supporting and pushing others. Sometimes by challenging them, sometimes by actively helping them, sometimes by taking on innovation projects myself. As a C-level sparring partner I help the company achieve its strategic goals in a practical and manageable way.

Design is becoming increasingly central to the success of organizations. Designers are no longer only involved at the end of the process to make products look pretty, but provide the process from the ground up with essential insights. I am responsible for ensuring that every element of the business (under my domain) are designed properly and holistically aiming to create a smooth visual story that maximizes the effectiveness and objective of the products.Some projects I will start working on, are: UX design of our product applications (Analytics and CB Online), data visualizations based upon data analysis (i.e. infographics), process visualizations, storytelling and animations.

As the Sales and Account Manager Digital Media, I am responsible for managing the relationships with all e-book retailers, answer their (media related) questions and requests, and create new sales propositions. Besides that, I also work as a product owner or business expert for two of our scrum teams, who develop new functionalities and/or tools for CB's services.Another sufficient part of my work is looking for new business models, (media) partners and innovations for the book world. I'm also responsible for the e-book infographic CB publishes quarterly (in Dutch, English and a special Flemish edition) and function as a business expert in the setup and design of CB's new reporting tool Analytics (build with Oracle Business Intelligence).

spot4books is a location-based book app for all devices that lets you read complete books for free on spots of participating partners. The aim with spot4books is to let people read (again, more) in a time where digital distraction is at its highest. Thanks to the super user friendly interface, it is easy to find a book you like and to start reading it in just two clicks. I was the founder of the idea and managed the whole startup process from concept to working app and initiating deals with participating partners. Now that we’re almost up and running, and more and more people are working on this in all different areas, my role has slightly changed to that of what you may call the chief evangelist.

Blog (in Dutch) about the publishing industry as seen from the perspective of a pioneer (besides working for the largest Dutch publishing house) looking for new challenges, trends and interesting stories in digital publishing.http://boekeman.blogspot.com

The SpinAwards are highly valued prices for the Dutch creative industry. I am part of the jury (category Content) since the beginning of 2013.

As the Digital Publisher of De Arbeiderspers|A.W. Bruna Uitgevers I am responsible for all the digital titles that exceed standard (text) e-books. These titles vary from enhanced e-books and apps to digital only titles and hybrid projects (book + app).

I am responsible for the business, management, (new) marketing and internet (related) titles. I do translations, which include: - Seth Godin (Linchpin, Tribes, Purple Cow, All Marketers Are Liars)- Tara Hunt (The Whuffie Factor)- Ori Brafman and Rod A. Beckstrom (The Starfish and the Spider)And original Dutch works, which include:- Erwin Blom (Handboek Communities)- Jim Stolze (Uitverkocht!)- Berthold Gunster (Ja-maar wat als alles lukt?, Huh?!, Omdenken, Ik ben oké jij bent een sukkel)- Petra de Boevere (Meisje van de Slijterij)

A continuous search for new authors, books, spotting new trends and creating and editing great book and DVD titles. My main focus is on new media related subjects, smarter working (lifehacking) and nostalgia.The book titles have a very practical approach and are mainly about internet, gadgets and lifehacking/working smarter. The DVD titles, mostly nostalgic, are about Dutch places and areas, typical Dutch historic events (Holland after World War 2, farming and great (foreign) achievements) and the life our parents and grandparents lived. Other DVD titles we do are the NOS year overview, and all of the Top Gear and Jeremy Clarkson DVD’s.

Traffic control for, and the editing of, new book and DVD titles about subjects such as internet, gadgets, software and other new media related subjects for the consumer market.

Designer and developer of new company and product websites, web related products and 3D models for online purposes.

Designer and developer of websites, banners, web games and newsletters for Dutch publishers, a DJ, a restaurant and some artists. Known and loved for my clean and hip designs, good Photoshop abilities and high services for good prizing.

A research for the quality of printing on demand (POD) for a Dutch publishing company, with as a result a written recommendation.

Design and development of several websites, banners and other internet related products for a Dutch publisher.

Creation of a new working proces for the complete derpartement of Philips UTD, a department of Philips Business Communications.