Director Customer Solutions
Chicago, Il
Managed the online try-and-buy marketplace for IBM Analytics's SaaS solutions. Responsibilities include all facets of the customer journey from discover and learn, try and buy, to adopt and advocate. Collaborated with cross-functional teams in products, development, customer relations, and marketing. Key metrics for success included a focus on growing the community of users, converting them into paying customers, and expanding the marketplace's ecosystem of partners, resellers, existing customers, and prospects.Key accomplishments include: • Implemented new community-based engagement platform, integrating content and collaboration with trials and product extensions and applications.• Developed catalog of trials and product add-ons, centralizing and showcasing all solutions assets.• Leveraged IBM business partner, sales and marketing networks, growing community participation from 0 members to over 85K members.• Published relevant and compelling content, producing unique visitor traffic of over 1.5M users with repeat visitors over 850K.• Achieved first IBM web presence, enabling users to try and buy IBM SaaS solutions.• Created burgeoning ecosystem, allowing partners and customers to publish applications and product extensions to the site for community to access and leverage.• Designed and implemented ongoing enhancements to user experience with assistance from dedicated development team, optimizing the user experience