Business Growth Campaign Specialist
CurrentI provide comprehensive support to the Head of Business Growth and Insights by facilitating partnerships with new digital tech-enabled collaborators to initiate lead generation campaigns. This involves conducting regular engagement with various sales channels, particularly the agent force, addressing inquiries related to these initiatives, and motivating them to explore innovative approaches to generating leads.Additionally, I engage in effective communication and coordination with digital partners while collaborating with internal stakeholders from digital enablement, CRM, business development, and compliance departments. Through this collaboration, I ensure the seamless implementation of initiatives while adhering to compliance terms.Furthermore, I am responsible for tracking results, generating reports, and analyzing the performance of different campaigns and use cases. By assessing these outcomes, I provide valuable insights to drive strategic decision-making.Finally, I proactively identify, recommend, and implement process improvement measures for procedures and lead generation processes associated with the rolled-out initiatives, fostering continuous enhancement and optimization.
