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Versed Social Media Strategist with 9+ years of professional experience in defining and implementing effective B2B / B2C roadmaps to drive performance on social media.Through the course of my career, I have found my niche in the exciting field of social media management. In today's digital world where most relevant stakeholders are very much online and active on social media, I believe that conscious corporate brands (and executives) must be strategic about the visibility of their employer / professional brand on social media (and other digital channels).Propelled by the zeal to empower business leaders / corporate brands to make meaningful impact with their presence on social media, I played a key role in envisioning and launching a Social Media Agency in Amsterdam and Paris. Over a period of almost 6 years, I had the privilege of mentoring social media teams, training corporate Communication / Marketing teams, as well as supporting global brands and executives to improve brand visibility, thought leadership and stakeholder engagement.Today, I am delighted to put my skills / experiences into greater use as part of the Global Marketing Team at Gi Group Holding, a top global player in the human capital management sector, with presence in 30+ countries. I feel privileged to contribute to the delivery of the global marketing objectives, by coordinating the global activities to increase social media performance across 7 global HR brands: Gi Group Holding, Gi Group, Grafton Recruitment, Wyser, Gi BPO, QiBit and INTOO.Here on LinkedIn, I am open to connecting with anyone passionate about the future of work. Outside my professional endeavours, I am aligned to topics around economic empowerment, governance, technology and sustainable development in Africa.
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Head Of Strategy - Social MediaRedlaurelsLille, Fr
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Global Social Media StrategistGi Group Holding Oct 2022 - PresentMilan, Lombardy, ItalyWith direct presence in 30+ countries and strategic partnerships across Europe, APAC, the Americas and Africa, Gi Group Holding is among the world’s leading HR companies providing services for the development of the labour market. In my role as the Global Social Media Strategist, I am responsible for defining the global social media roadmap for our HR brands (Gi Group Holding, Gi Group, Wyser, Grafton Recruitment, Gi BPO, QiBit, INTOO) and supporting our Marketing teams across countries to drive social media performance.Other responsibilities include:• Ensuring the global social media channels are managed according to the defined social media strategies.• Providing country marketing teams with strategic support, guidance and training on best practices to improve their social media performance across the brand pages.• Coordinating the global Brand Ambassador (Leadership Advocacy) programme to sustain the thought-leadership presence of our Global Executives on LinkedIn.• Coordinating and managing the global social media editorial plan across all our global brand pages.• Managing the global social media advertising budget across the brand pages.• Creating and monitoring global social media campaigns to support marketing performance.• Tracking the social media analytics to measure and understand the effectiveness of our content activities against our KPIs and competitors, and consequently providing data-driven strategies to improve performance.• Coordinating the relationship with our partner(s) and providing strategic insights to support social media content production. -
Social Media DirectorConnected Circles Sep 2021 - Oct 2022Amsterdam, North Holland, NetherlandsOver the period of almost 6 years, I had the privilege of supporting clients (personal and corporate brands) from different sectors and industries in Europe, ranging from technology/digital transformation, to transport/mobility, consumer electronics, e-commerce, and healthcare services. While in this role, I was responsible for:• Training / coaching team members on social media best practices.• Facilitating external social media training to empower business executives, communication leads and their team members, to become social ambassadors and improve their employer brand on social media.• Coordinated the design and implementation of B2B and B2C social media strategies for business executives and brands.• Planning and implementing effective paid social media campaigns. -
Lead Social Media StrategistConnected Circles Oct 2019 - Sep 2021Amsterdam Area, NetherlandsWhile in this role, I was responsible for designing and implementing bespoke social media strategies to help c-level business leaders and corporate brands from around Europe and beyond, make a bigger impact with their social media presence and better connect with their stakeholders online.My functions included (but not restricted to) the following:• Creating/optimising (professionally) social media profiles across various platforms.• Designing and implementing a content management strategy per client, and producing relevant thought leadership content (articles, videos, podcasts).• Designing and implementing a growth-hacking strategy per client, to grow the follower base with only relevant connections.• Keeping up with the industry trends for my respective clients and producing relevant content for social media.• Designing and implementing social media campaigns across different platforms.• Studying social media analytics across platforms to make informed decisions and prepare monthly/quarterly reports• Training / coaching on social media best practices to help corporate brands improve on their employer brand on social media, and also empowering employees to become social ambassadors.
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Senior Account Manager - Social MediaConnected Circles Nov 2018 - Oct 2019Amsterdam Area, NetherlandsTrust is shifting from media, brands and governments to individuals. Today, business leaders are not only expected to lead with purpose but also share their company’s and personal vision(s), initiate and lead discussions on topics peculiar to their industries or personal lives and over all have an active social media presence.However, leaders who have realised the power of the digital media to help drive positive change in the society, in most cases need help to scale-up and spread awareness of their beliefs, success stories, personal and professional interests, and most importantly connect strategically with their stakeholders both online and offline.While on this role, I was focused on creating personal growth strategies to transform business leaders into thought leaders and strategically connect them with their stakeholders. This involved: careful network growth procedure with the use of intelligent technologies, personalized content that generate engagements and create opportunities for meaningful conversations.
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Visiting Instructor, Social Media MasterclassUniversité De Bourgogne Oct 2020 - Oct 2022Dijon, Bourgogne-Franche-Comté, FranceThe University of Burgundy's roots run deep within the history of France. uB's origins date back to the French monarchy, with the founding of the Dijon faculty of law in 1722, at the instigation of King Louis XV of France.Located in Burgundy between Paris and Lyon, the city of Dijon is home to uB's main campus, with several others spread across the region. It offers 400 different degrees across all levels (Bachelor, Master, and PhD), employs 3,000 staff members, and enrols 34,000 students, among whom more than 2,900 are international.Most programmes are taught in French, but a growing number are taught in English. The University of Burgundy is part of the Université Bourgogne Franche-Comté community.After graduating in 2017 with a Master's degree in International Strategic Communication, I returned in 2020 to share my professional experiences and social media best practices with the second year (M2) students studying for a Master’s degree in International Strategic Communication at the Faculty of Language and Arts. The class is designed to expose the students to how they can use social media to improve their personal / professional brand, and the rudiments of managing social media accounts for individuals and brands. -
Social Media ManagerMyreputationlab Jan 2017 - Oct 2018Amsterdam Area, NetherlandsDuring the period I spent on this role, I worked closely with C-level business leaders from around Europe and beyond, to optimise their social media visibility and messages.My tasks were as follows:• Creating and optimizing social media accounts.• Maintaining a robust content management system: finding top relevant curated content and creating original content (videos, articles, podcasts, etc.)• Finding and adding top relevant connections to the network of my clients.• Social listening: monitoring keywords, trending events, mentions and engagements with hashtags.• Building social relationships by establishing and sustaining engagements.• Planning and implementing social media campaigns.• Real-time event coverage and driving engagements on social media.• Studying the social media analytics across platforms to make informed decisions and prepare monthly/quarterly reports. -
Social Media & Communications OfficerOrient & Laurels May 2015 - Aug 2016Lagos• Coordinated the social media and external communications activities - Client Service and Information Help Desk.• Managed relations with the Information Desks of universities abroad. • Interacted with industry partners to outsource when necessary.
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Research AssistantUnicef Oct 2014 - Mar 2015Lagos, NigeriaCollected quantitative data for the study on Female Genital Mutilation/Cutting (commonly called female circumcision) to find out the knowledge, attitude, practices and behaviours of the residents in Isale Eko area of Lagos Island, Lagos state.
Timon Tete Skills
Timon Tete Education Details
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International Strategic Communication
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Information Science -
Mass Communication
Frequently Asked Questions about Timon Tete
What company does Timon Tete work for?
Timon Tete works for Redlaurels
What is Timon Tete's role at the current company?
Timon Tete's current role is Head of Strategy - Social Media.
What is Timon Tete's email address?
Timon Tete's email address is ti****@****ail.com
What schools did Timon Tete attend?
Timon Tete attended Université De Bourgogne, University Of Ibadan, Redeemer's University.
What are some of Timon Tete's interests?
Timon Tete has interest in Football, Social Media, New Technologies, Photography, Music, Automobiles, Interpersonal Interaction, Driving, Movies, Surfing The Internet.
What skills is Timon Tete known for?
Timon Tete has skills like Microsoft Office, Social Media, Customer Service, Corporate Communications, Growth Hacking, Content Management, Public Relations, Project Management, Online Campaign Management, Social Media Analytics, Social Media Strategy, Brand Management.
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