Timo Pärssinen Email & Phone Number

Tampere, Fi

Finland

Prima Pet Premium OyPrima Pet Premium is a Finnish pet food and accessories wholesaler. We operate in grocery market with our own brands and also as a supplier of private-label products. Since our company´s establishment in 1999, we have worked hard to establish efficient and direct sourcing channels to the best factories and brand-owners in the business. Today we are Finland´s largest privately held company in our field. Our main grocery brands are Hau-Hau Champion (dog products), Premium Primacat (cat products), Freddy (rabbit- and rodent products) and Birdy (bird products).MAIN RESPONSIBILITIES:- Strategic business planning- Marketing development and strategy- Brand development- Development (cross department) projects- Recruiting- General business management- Member of executive board & board of directors (in our Finnish, Swedish and Estonia companies)MAJOR PROJECTS:- 2009 Premium Primacat brand facelift project and implementation- 2010 Hau-Hau Champion brand facelift design project and implementation- 2010 Planet Pet society brand development project and implementation- 2011 Development of the internal management system structure- 2012 Key supplier quality&logistic audit project- 2012 SCM Best Practise buying tool implementation project- 2012 Prima Pet Premium Oy business strategy 2015 project- 2015 Member board of directors- 2016 Prima Pet Sverige Ab business establishment and ramp-up

MAIN RESPONSIBILITIES:- Key account sales- Project management- Business development- Recruiting- Marketing concept planning

Mars Finland Oy is a division of Mars Incorporated, which is one of the world's largest family owned companies.Mars Finland sells high quality food, snack food and pet food products.Today Mars Incorporated is one of the most rapidly growing brand business in food and drinks segments in the world.MAIN RESPONSIBILITIES:- Business planning- P&L responsibilities- Marketing planning- Key account sales- Distribution channel planning

Brunswick is a market leader in the marine industry with the brands as Mercury, Mercruiser, Bayliner, Aquador, Bella etc.MAIN RESPONSIBILITIES:- Business start up tasks- Key account sales o Key accounts in Pirkanmaa area o All customers in the Baltic States- Parts & Accessories (P&A) product management and planning- Marketing activities for P&A products- P&L responsibilities for P&A products- Business development

KEY BUSINESS AREASImporting and marketing of brands and quality products within spirits, wine, fortified wineFINANCIAL INDEPENDENCEBPF Oy is an independent distributor with no financial ties to any international wine or spirit groupsPRIMARY MARKETFinland, Domestic and Duty-Free sectorSALES AND MARKETING ORGANISATION BPF Oy is a full-service sales and marketing oriented organisation. Brand owners are offered a total package of sales and marketing related know-how. BPF Oy is acting through own sales force.Close customer contact and high priority of personal sales work together with thorough market understanding are the cornerstones of BPF Oy.LOGISTICSLogistic and distribution functions related to the Finnish market is carried out together with ME-Group.ORGANISATIONBPF OY Organisation is characterized by being ”flat” with short channels of command and consequently short reaction time as to company decisions.MAIN RESPONSIBILITIES:- Key account sales in Pirkanmaa areao Restaurantso Alko stores- Marketing and promotion event planning and execution- Product line (non alcoholic mixers) management- Product line P&L reporting- Marketing planning for non alcoholic mixers

Oy Hong Kong Import Ltd owns and operates 22 "HONG KONG DEPARTMENT STORES" located mainly in the southern part of Finland, and a recently launched highly developed e-commerce webstore. The company was founded in 1989 and is currently owned by its management and private investors.Hong Kong department stores are selling general merchandise at discounted prices in many different product categories, including gardening, tools, outdoor, housewares, electronics, small appliances, automotive accessories and various toys. The department stores carry between 25.000 - 35.000 different items depending on the season. The group also sells a wide assortment of international and local branded products.The group parent company Oy Hong Kong Import Ltd is also responsible for the group´s own import including private labeled products.Total sales of the group are estimated to reach eur 120 million in the current financial year ending February 2012. The group currently employs over 650 employees.MAIN RESPONSIBILITIES:- Customer sales work- Product pricing- Purchasing for tools and car accessories departments- Warehouse tasks

AFH Composites Ltd is a manufacturer of the high end mountain and road bicycles. All AFH bicycles are made from carbon fibre and designed in Finland.

Hhj –Training (Approved Member Of The Board)

Activities and Societies: http://www.hallituspartnerit.fi/in-english/ The training program entails getting acquainted with the relevant.

Category Management

Category management workshop. - Efficient CatMan in business planning - Strategic CatMan and implementation tactics

Managing Director-Course

Including study modules: - Business intelligence and general management - Strategic planning - Marketing and online business - Accounting.

Brand Leadership-Business Professional Degree

Including study modules: - Strategic leadership - Marketing profitability & ROI - Facts and analysis in marketing - Project management.

Bba, Design Management- Suplementary Education

Suplementary, Political Economics

Economics

Bba, International Trade And Marketing

BBA International trade and marketing

General Studies & Communications