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A highly motivated and strategic marketing professional, with over 25 years of client and agency side marketing experience across both consumer and B2B brands. A team player, I am always flexible, yet often apply an innovative and analytical approach to new marketing challenges.I have led teams of many size, covering the full marketing mix, priding myself on my ability to motivate and empower my team - aware that the brand is always at the heart of business success, and that the key to success is a highly-motivated team.I have a passion for achieving positive results in the campaigns and activities I undertake; regularly exceeding the objectives in terms of brand recognition and empathy, client engagement, lead generation and specific sales targets.My extensive background across the full marketing mix, analytics and product management enables me to develop strategic and targeted marketing plans in domestic and international markets.Specialties: Advertising; affiliate marketing; analytics; brand design and development; business development strategies; campaign development; content management; customer profiling; copywriting; Corporate Social Responsibility (CSR); direct sales; event management; internal communications; corporate communications; corporate identity development; Public Relations; product naming; proposition development; market research; Search Engine Marketing; strategic marketing; team management; website development.www.gft.com
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Head Of Uk MarketingGft TechnologiesLondon, Gb -
Head Of Uk MarketingGft Technologies Jan 2015 - PresentStuttgart, Baden-Württemberg, DeI am responsible for all aspects of GFT marketing and communications in the UK, including management of the brand and delivery of integrated marketing and PR campaigns. I also support the GFT capital markets campaign on a global basis.GFT is the leading provider of business, design and technology transformation services to the world's leading banks, insurance and other financial institutions. We offer an end-to-end service covering everything from strategic consultancy and advisory services in existing and innovative new technology, through to implementation and support for our clients' IT estate, delivered both onshore and from our nearshore development centres in Europe and the Americas.See www.gft.com -
Head Of Uk MarketingGft Financial Limited Jan 2015 - PresentLondon, Gb -
Head Of MarketingRule Financial Aug 2010 - Dec 2014Responsible for all aspects of Rule Financial marketing and communications, including management of the brand and delivery of integrated marketing and PR campaigns.Rule Financial is the leading independent provider of business and IT consulting services to the world's leading banks and other financial institutions. We offer an end-to-end service covering everything from strategic management consultancy and advisory services, through to implementation and support for our clients' technologies, delivered both onshore and from nearshore development centres in Europe and the Americas.See www.rulefinancial.com
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Head Of Brand And Creative ServicesVocalink Oct 2006 - May 2010London, GbI helped expand the operations of VocaLink in the UK and across Europe. VocaLink processes over 90% of UK salaries and 70% of household bills and aims to expand our services across Europe and the world.See www.vocalink.com -
Business Development DirectorReading Room Sep 2005 - Sep 2006London, England, GbI was Business Development Director at Reading Room, one of the top 5 diital agencies in the UK. 2 offices in Soho, London, also offices in Manchester, UK & Sydney, Australia.See www.readingroom.com -
Business Development DirectorRandommedia Aug 2003 - Aug 2005Responsible for all sales and marketing activities to drive business growth -
Business Development DirectorWheel Aug 2000 - Jul 2003GbResponsible for sales and marketing activities to drive business growth and engage with new and existing clients -
Marketing DirectorWaa Nov 1999 - Jun 2000Sutton Coldfield, West Midlands, GbI was engaged on a contract basis to develop, then implement a strategy to reposition and re-launch this major regional advertising agency as a credible national brand following their merger with a London based communications agency- Full responsibility for internal and external communications, involving brand development, advertising, PR, and development of digital channels- The internal and external repositioning exercise was a resounding success, with improvements to the industry profile for WAA far exceeding the expectations of the senior management team and ultimately leading to a dramatic increase in year-on-year sales revenue. -
TravellingWorldwide Travel Oct 1998 - Nov 1999I visited 18 countries and achieved an appreciation of a wide variety of cultures, including the global and localised use of sales, marketing and brand communication techniques.
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Corporate Identity ManagerRac Apr 1997 - Sep 1998Bescot, GbResponsible for assisting in the creation and implementation of the new RAC corporate identity, involving the planning and control of a £20m spend over an 18 month period across 20 UK and European locations- Leading the implementation process and redesign of 85,000 individual items, which were assessed, prioritised and managed for the transition into the new corporate identity, in order to redefine and reinvigorate the brand.- The new corporate identity was designed to help streamline business process and increase efficiency within the organisation. The definition and implementation of the brand required lengthy operational and senior stakeholder consultation- I worked directly with the design agency to quickly establish the new brand identity to be rolled out across advertising and promotional materials, membership cards, building signage, marketing literature, patrol vehicles, clothing, RAC digital assets and retail units - Oversaw the creation and design of the entire ‘RAC Corporate Identity Manual’ to act as a template for future design requirements; presenting to all RAC staff, suppliers and stakeholders. The creation of this document required complex appreciation of design and implementation issues and the negotiation between many stakeholders, often holding conflicting views. -
Account DirectorClaydon Heeley Oct 1995 - Mar 1997Initially responsible for Kraft Jacobs Suchard and Van Den Bergh Foods accounts involving the creation of a number of national promotional and marketing campaigns for brands such as Terry’s Chocolate Orange, Toblerone, All Gold and Brooke Bond D amongst others. I was then involved in winning the Ford business to promote the launch of the Ford Ka in the UK and across Europe, using a range of revolutionary marketing techniques.
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Marketing ManagerMazda Cars Uk Jul 1993 - Sep 1995Responsible for marketing communications across the 150 strong Mazda dealer network, including the development and implementation of national advertising strategy and sales promotions involving an £8m budget. This included the promotion of low-rate and 0% finance offers and other promotions intended to drive sales. The success of the campaigns I created was crucial in ensuring both Dealers and Mazda Cars UK achieved and exceeded key sales targets.
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National Promotions ManagerSafeway Stores Jun 1991 - Jun 1993Responsible for the planning, negotiation, creative development and implementation of major national sales promotion campaigns across 350 stores in the UK. Campaigns were designed to drive repeat purchase and incremental sales, prior to electronic methods of rewarding customer loyalty and regularly produced dramatic sales growth.
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Marketing ManagerSafeway Stores Plc Sep 1989 - Jun 1991Worked within the stores marketing team to plan the strategic store development strategy across the UK for new store openings, plus tactical marketing support for stores with new competitors opening nearby.
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Marketing Research AnalystJ. Sainsbury Sep 1987 - Sep 1989London, Gb- Responsible for the identification, analysis and sales planning of new trading locations on a nationwide basis for the core brands across the J.Sainsbury group, plus the development of a marketing programme to support each new store opening. Each prospect location (approx 200 sites assessed per year) was analysed in terms of potential turnover for food, non-food, petrol and DIY and presented to the board with recommendations.- Successful sites were incorporated into the five year stores opening plan (20 new stores per year), providing a successful future sales development strategy.- I also worked with the stores marketing team to develop launch campaign activities, designed to achieve footfall and turnover targets for week 1 and beyond, aiming to build up to launch week turnover as quickly as possible (supermarkets c. 2 years, DIY c. 3 years)
Tim Osler Skills
Tim Osler Education Details
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University Of ReadingHuman & Physical Geography -
SeevicGeography
Frequently Asked Questions about Tim Osler
What company does Tim Osler work for?
Tim Osler works for Gft Technologies
What is Tim Osler's role at the current company?
Tim Osler's current role is Head of UK Marketing.
What is Tim Osler's email address?
Tim Osler's email address is ti****@****ial.com
What is Tim Osler's direct phone number?
Tim Osler's direct phone number is +497116*****
What schools did Tim Osler attend?
Tim Osler attended University Of Reading, Seevic.
What skills is Tim Osler known for?
Tim Osler has skills like Integrated Marketing, Strategy, Brand Development, Marketing Strategy, Marketing Communications, Management, Market Research, B2b, Marketing, Advertising, Business Development, Corporate Communications.
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