"Done is better than Perfect!"Marketing Professional with solid experience in the Food & Beverage market in Greece understanding the mechanics behind a franchise model of development. Customer oriented focusing on creating complete experience through connecting the dots between digital and traditional channels offering a unique omni-channel customer journey. Offering a complete customer service by focusing on customer care (giving and getting feedback to/from customers), using marketing tactics (from BTL and local marketing to ATL and brand development) and digital integration (using technology to offer added value) while developing loyalty programs (offering targeted and continuous value) and delivery services. Participated in the launch of new brands (Sagatiba) and product-concepts (Salad your Way) and re-launch process of well established brands (Ouzo12, everest "zesto" DIY Sandwich), in the food & beverage market of Greece. Involved in the new marketing philosophy of tactical hard-selling, price-off campaigns during Greece’s economic recession specializing in the Coffee Market (Tiering Method).