PMMs use GrokSpark Messaging Enablement Platform to enable their teams with the right messaging for any situation in seconds.

- Produced content used in the Messaging Masters course- Tested and provided feedback for Positioning Masters, Messaging Masters, Segmentation Masters, and Sales Enablement Masters courses- Mentor product marketers from entry-level to director-level- Co-organized Seattle product marketing meetups

- Led positioning, messaging, and website copy overhaul projects- Developed go-to-market strategies for HAProxy Enterprise Edition and HAProxy Edge

Led product marketing for all Neotys products and directly managed the NorAm marketing team- Repositioned Neotys from a load testing company to a continuous performance validation company to include a new monitoring product and compete better in Agile and DevOps orgs- Created a customer advocacy program that increased NeoLoad’s rank on itcentralstation.com from the #10 load testing tool to #3 in less than a year and to #2 the following year- Implemented a scrum process with 1-week sprints for the marketing team that allowed us to be both focused and flexible resulting in a high level of productivity with limited resources - Introduced predictive analytics to the organization for identifying the best fit target accounts and contact on which to focus sales energy

- Developed messaging for Neotys solutions for specific use cases and segments along with content including web pages, videos, sales slides, datasheets, webinars, blog posts, and more- Created new messaging that balanced the business value delivered by the capabilities of Neotys’ products with the technical details required for prospects to properly evaluate them- Worked closely with the VP of Product Management on new features suggestions, backlog prioritization based on trends and customer insights, pricing strategy, feature value, etc.- Regularly enabled sales teams on new product releases, new solutions messaging, new and updated collateral, and internal sales tools like buyer personas, competitive battlecards, etc.- Interviewed customers and wrote customer stories highlighting their business success for sales decks, case studies, product quotes, and presentations at our annual user conference- Collaborated with performance engineers on webinars, demo updates, and live presentations

- Led cross-functional teams to develop and execute go-to-market and product launchplans for new products- Developed, tested, and refined key messages and value props for new GitCentric product- Created content for GitCentric including web pages, blog posts, product videos,explanation diagrams, infographic, whitepapers- Enabled sales team to sell GitCentric by providing datasheets, new sales deck, FAQ,competitive analysis, and messaging training- Briefed industry analysts on all aspects of GitCentric product- Spoke with prospects and customers about AccuRev and GitCentric at industry trade showsand conferences- Worked closely with product management to conduct research interviews to direct product roadmaps- Performed many of the same Marketing Specialist duties listed below

- Conducted Win/Loss analysis by mining data from Salesforce.com, interviewing lostprospects and new customers- Polled customers using the Net Promoter Score methodology to determine customersatisfaction levels- Wrote several workflows and Apex triggers in Salesforce.com to automatically updatefields, send out emails, track # of activities across accounts, opportunities, and contacts- Implemented DemandTools, DupeBlocker, and PeopleImport to automate the process ofcleaning new lead information, importing leads, deduping records, associating new leadsto existing accounts- Linked KeySurvey to Salesforce in order to automatically record all surveys from leads and contacts in Salesforce

- Developed, executed, and analyzed a survey of 500 Agile practitioners on their use ofAgile methodologies and their purchasing behavior around software development tools- Screened and scheduled interviewees for in-depth interview market research projects onAgile development- Automated screening process for inbound leads wanting to participate in researchprojects through the creation of web-based screening questionnaires

- Created, customized, and maintained SharePoint sites for corporate projects- Troubleshot any problems in the implementation of new tools on the project intranet sites- Participated in project team meetings with the corporate project manager and members of cross-functional teams- Assisted in the planning and execution of several corporate projects involving business process management, promotional programs, point of sales systems, emergency preparedness, and others