Tim Hinds Email & Phone Number

Reston, Va, Us

Needham, Massachusetts, Us

PMMs use GrokSpark Messaging Enablement Platform to enable their teams with the right messaging for any situation in seconds.

San Francisco, California, Us

- Produced content used in the Messaging Masters course- Tested and provided feedback for Positioning Masters, Messaging Masters, Segmentation Masters, and Sales Enablement Masters courses- Mentor product marketers from entry-level to director-level- Co-organized Seattle product marketing meetups

Waltham, Ma, Us

- Led positioning, messaging, and website copy overhaul projects- Developed go-to-market strategies for HAProxy Enterprise Edition and HAProxy Edge

Gémenos, Fr

Led product marketing for all Neotys products and directly managed the NorAm marketing team- Repositioned Neotys from a load testing company to a continuous performance validation company to include a new monitoring product and compete better in Agile and DevOps orgs- Created a customer advocacy program that increased NeoLoad’s rank on itcentralstation.com from the #10 load testing tool to #3 in less than a year and to #2 the following year- Implemented a scrum process with 1-week sprints for the marketing team that allowed us to be both focused and flexible resulting in a high level of productivity with limited resources - Introduced predictive analytics to the organization for identifying the best fit target accounts and contact on which to focus sales energy

Gémenos, Fr

- Developed messaging for Neotys solutions for specific use cases and segments along with content including web pages, videos, sales slides, datasheets, webinars, blog posts, and more- Created new messaging that balanced the business value delivered by the capabilities of Neotys’ products with the technical details required for prospects to properly evaluate them- Worked closely with the VP of Product Management on new features suggestions, backlog prioritization based on trends and customer insights, pricing strategy, feature value, etc.- Regularly enabled sales teams on new product releases, new solutions messaging, new and updated collateral, and internal sales tools like buyer personas, competitive battlecards, etc.- Interviewed customers and wrote customer stories highlighting their business success for sales decks, case studies, product quotes, and presentations at our annual user conference- Collaborated with performance engineers on webinars, demo updates, and live presentations

- Led cross-functional teams to develop and execute go-to-market and product launchplans for new products- Developed, tested, and refined key messages and value props for new GitCentric product- Created content for GitCentric including web pages, blog posts, product videos,explanation diagrams, infographic, whitepapers- Enabled sales team to sell GitCentric by providing datasheets, new sales deck, FAQ,competitive analysis, and messaging training- Briefed industry analysts on all aspects of GitCentric product- Spoke with prospects and customers about AccuRev and GitCentric at industry trade showsand conferences- Worked closely with product management to conduct research interviews to direct product roadmaps- Performed many of the same Marketing Specialist duties listed below

- Conducted Win/Loss analysis by mining data from Salesforce.com, interviewing lostprospects and new customers- Polled customers using the Net Promoter Score methodology to determine customersatisfaction levels- Wrote several workflows and Apex triggers in Salesforce.com to automatically updatefields, send out emails, track # of activities across accounts, opportunities, and contacts- Implemented DemandTools, DupeBlocker, and PeopleImport to automate the process ofcleaning new lead information, importing leads, deduping records, associating new leadsto existing accounts- Linked KeySurvey to Salesforce in order to automatically record all surveys from leads and contacts in Salesforce

- Developed, executed, and analyzed a survey of 500 Agile practitioners on their use ofAgile methodologies and their purchasing behavior around software development tools- Screened and scheduled interviewees for in-depth interview market research projects onAgile development- Automated screening process for inbound leads wanting to participate in researchprojects through the creation of web-based screening questionnaires

Baton Rouge, Louisiana, Us

- Created, customized, and maintained SharePoint sites for corporate projects- Troubleshot any problems in the implementation of new tools on the project intranet sites- Participated in project team meetings with the corporate project manager and members of cross-functional teams- Assisted in the planning and execution of several corporate projects involving business process management, promotional programs, point of sales systems, emergency preparedness, and others

Positioning | Messaging | Segmentation Master'S

Mba, Marketing; Business Administration

Ba, Philosophy, Business Administration