Technical Marketing And Brand Activation
Taipei City, Taipei, Tw
Social Media & Community Management:- Supervise and Manage ASUS Australia Social networks- Line-out strategic goals to phase Marketing, PR and Sales objectives through social media activities- Write and implement social media guidelines at Corporate Level (worldwide)- Implement a Hub shaped Social media foundation for ASUS Australia- Implementation of a Social Media Management System (SMMS) + Analytics - Generate Monthly, Quarterly and Annual Social Media performance report - Use of information intelligence for decision making and adjustments to strategic goals.- Listen to fans, Engage and Provide support by redirecting to valuable resource content.- Schedule Posts, Organize contests and Grow ASUS Australia fan base.Technical Marketing & PR:- Provide input on technical subjects regarding marketing for laptop, tablet an transformer product lines.- Sync with PMs on incoming SKUs. Highlight product specific features and technicalities to share with the marketing team.- Organize staff training session on computer hardware including: Computer hardware knowledge, product features, technical insights and queues to media situations.- Maintain press samples, update drivers and pre-test devices before reviews, public events and launches- Communicate and sync with Head Quarters about Driver updates and bug fixes.Event & Brand Activations:- Participate in the planing of public Brand activations.- Train and supervise brand ambassadors on activations. (Product and technical marketing focus)- Supervise the design requirements and production of Facebook Applications for events. (Sweepstakes, coupons, surveys..).- Generate event analytical reports to highlight target reaches and ROIs from social media.- Produce event videos to share on social media and report to top management.