Bringing privileged infrastructure to underserved populations at the intersection of web3, FinTech, and JusticeTech

• Advised CPG firms on marketing and strategy, conducting firm-level, industry level, and value chain-level analyses to make recommendations on merchandising strategy, content strategy, branding, and product development in order to improve profitability

• Managed 15 clients ($3.62M ARR) from SaaS implementation and training through to executive business reviews, renewal, and upsell. Key clients included Staples, Hard Rock, Christy Sports, Paul Stuart, and Digital Gaming Corporation• Led client-facing teams of Customer Success Associates, Data Analysts, and Solutions Engineers, to deliver marketing plans, customer behavioral insights, and machine-learning orchestrated campaigns across all stages of the customer journey to scale CRM marketing and segmentation• Improved data implementation process, reducing time-to-implementation from 1.25 months to 0.75 months• Worked with executive and tactical client stakeholders on Marketing, Data, and Dev teams to achieve revenue and channel metric goals• Advised clients on customer audience creation, marketing automation, A/B testing, and measurement to maximize marketing uplift• Trained clients on predictive analytics, customer segmentation, campaign creation, and machine learning-driven offer optimization• Advised Enterprise and SMB clients within Ecomm, Retail, and Gaming verticals on customer segmentation and lifecycle marketing strategy in order to increase customer retention and LTV• Leveraged customer behavioral data and repeat rate analyses to test 1st and 2nd progression product categories• Trained Customer Success Associates on value prop and platform• Exceeded retention and expansion targets, achieving 93% logo retention against goal of 85% and 21% expansion against goal of 20%

• Achieved Beta Gamma Sigma honors• Relevant Coursework: Strategy, Marketing, Consumer Behavior, Consulting, Economics, Corporate Finance, Statistics, Business Modeling, Digital Strategy, Innovation Management, International Business Strategy, Communications, Management• ZSB Scholar Award Winner for academic excellence

• Wrote top of funnel articles on digital personalization, dynamic segmentation, SEO, and Email to convey thought leadership on blog and social channels• Achieved uplift in uniques and click through rate on blog, additionally increasing impressions, likes, and follows on social channels

Acquired by Certify, Inc., now Emburse (see below)

• Managed 80 clients ($1.1M ARR) from SaaS implementation and training through to quarterly business reviews, renewal, and upsell. Key clients included Quora, CohnReznick, and AngelList• Prospected into Lite Plan accounts (monthly, no contract) to upsell into Pro Plan/Enterprise Plan (annual contract)• Ranked #1 in CSM new revenue attainment, achieving $236k in incremental upsell revenue against a goal of $150k• Consulted with senior leadership within Finance and Accounting functions to structure their expense management processes, insights, and controls• Trained Customer Success Managers on upsell framework

Acquired by Optimizely, Inc.• Managed 10 Enterprise clients ($2M ARR). Key clients included Intel Corporation, The Hartford, Spectrum, and AB Global• Consulted with Fortune 1000 firms to automate marketing with predictive insights and AI-powered content personalization• Advised content marketing and lead gen leadership, compiling and presenting analytics reports to inform content strategy• Exceeded quarterly revenue retention goals

Acquired by Optimizely, Inc.• Prospected into digital marketing teams to identify pain points and drive new revenue opportunities. • Attended conferences to engage new sales prospects in marketing leadership positions.

• Negotiated T&C's of marketing buys to protect cash flow and reduce risk in vendor engagements.• Drafted Order Forms, RFPs SOWs, and Insertion Orders to advance business transactions.

• Project-managed mobile and web application builds from wire framing through to product launch. • Wrote articles for blog and industry publications including Business2Community, Yahoo! Small Business Advisor, and Wired Innovation Insights in order to convey thought leadership and drive top of funnel engagement. • Key clients included Planet Fitness, Kohler, Lumber Liquidators, and ShopKeep POS.

• Researched speaking opportunities and presented at events, including NY Tech Meetup, in order to demonstrate product value.