During this role, I engage in negotiations with key national payors to improve coverage and reimbursement policies, thus broadening access to genomic testing. I spearhead initiatives aimed at obtaining contracts for a new oncology pan cancer test, thereby extending our market reach. I guide my team in exceeding sales targets and coverage objectives, leading to considerable growth in covered lives. I collaborate with cross-functional areas to ensure that our market access strategies align with our overarching business goals. Additionally, I stay current with industry trends and payer landscapes to inform our strategic planning efforts. The achievements from this role have included the following:- Initiated the launch of the oncology pan cancer test and finalized contracts with five new payors, including Medi-Cal, in FY2021.- Spearheaded the market access team to successfully finalize the majority of contracts in FY2022, resulting in the addition of over 15M new covered lives.- Attained coverage for 41M lives for the newly launched pan cancer test in FY2023, representing a significant milestone in patient access..

During my tenure as Senior Regional Oncogenomic Liaison, I strategized and implemented comprehensive plans to increase product utilization within the oncology, surgery, and pathology sectors. I innovated standing orders in leading health systems & IDNs, driving up product adoption rates. I presented standing orders to major accounts, adeptly conveying the value propositions. I initiated projects to streamline sales tracking, reimbursement, prior authorizations, appeals, and compliance procedures. Furthermore, I grew business within DOD/VA facilities by cultivating new contracts and overseeing their successful implementation.The values I have driven during this role include the following:- Excelled in sales performance, securing the #6 position out of 105 in FY2018 and the #4 position out of 105 in FY2017.- Received a nomination for the prestigious Master's Program in 2018, acknowledging outstanding talent in Oncology.- Expanded DOD/VA facility business by 30% through strategic contract development and persistent follow-through.

During this role, I oversaw strategic account management in the west region to improve the utilization of hereditary cancer diagnostics within crucial medical sectors such as Oncology and OBGYN within health systems/IDNs. I cultivated collaborations with area managers to refine sales strategies and enhance service adoption in major healthcare practices. I created and implemented customer engagement tools on a national scale, which have a significant impact on clinical and financial decision-making processes. Managing contract negotiations, coverage, and policy for regional payers is also within my purview. I played a pivotal role in securing contracts with IDNs and payers in the west region, thus reinforcing our company's market position.The values I have driven during this role include the following:- Attained the #6 ranking out of 17 Strategic Account Managers by May 2016.- Handpicked for an elite team devoted to strengthening relationships with west region payers and health systems.- Innovated and introduced customer-facing tools, resulting in widespread adoption across accounts nationwide.- Implemented contract pull-through and oversaw coverage policies, fostering compliance and profitability.- Earned a nomination for the 2016 strategic account leadership team in acknowledgment of exceptional performance and leadership.

As a territory manager, I oversaw a comprehensive $8M territory covering the Orange County/Los Angeles area, with a primary focus on sales and business development for Optometry/Ophthalmology medical devices. I conducted education and training sessions for manufacturer representatives, healthcare professionals, and staff to ensure effective product utilization, purchasing strategies, and marketing initiatives. I designed and executed customized training programs to improve staff knowledge and practice efficiency, resulting in heightened client engagement and satisfaction levels. Additionally, I cultivated and nurtured strong client relationships to uphold a high standard of service and support. My role also involved implementing strategic sales plans to acquire new accounts and reinforce existing business partnerships.The values I have driven during this role include the following:- Procured 15 new accounts, resulting in an additional $1.4M in annual sales within the first year.- Attained the #1 rank in the western region among 12 representatives as of October 2012, surpassing 106% of the sales plan.- Ranked within the top 10% of sales professionals nationally due to outstanding performance and strategic sales execution.

Responsible for selling a portfolio of injection devices, hormones and services to the largest West Coast Accounts. Call points include Endocrinologists, Urologists, OBGYNs, Embryologists, Surgeons, C-level personnel, IDNs and Nursing staffs in the Office, Hospital and Lab settings.·Served on the Advisory Council Team 2010 and 2011.·Exceeded Quota in Q3 & Q4 Y10 at 102% to plan.·FY09 increased organic growth by 12% during a declining market regionally (35% regional decline).

Sold the full portfolio of injection devices, hormones, clinical support, pharmacy services and insurance support to call centers, Reproductive Endocrinologists, Urologists, OBGYNs and their staff in key offices, labs and hospitals.·Presidents Club Winner 2005.·Ranked 5th in the nation out of 40 total FY06.·Ranked 2nd in the nation of 35 reps total for Most New Sales Growth FY07.·Exceed Quota in FY08 at 101% to plan.

Responsible for selling enteral feeding devices (feeding tubes, administration sets, adapters and pumps), as well as nutritional formula solutions for wound care, ICU, dysphasia, mal-absorption, bariatric surgery and post-operative feeding to Surgeons, Gastroenterologists, C-Level (Acute Care, Long Term Care and Home Health), GPOs, IDNs, Materials Management and Distributors. ·Ranked in the top 10% national FY03 and FY04.·Grew territory by 13% organic growth.·Incentive Trip Winner FY04.·Presidents Club Winner FY 01.·Account Manager of the Year FY02.·Secured new Formulary Contracts with 14 hospitals (largest deal in nation) FY02 resulting in $1.5M of new business.

Territory sales promoting a portfolio of products to the following specialties: Gastroenterologists, Anesthesiologists, Pulmonologists, Dermatologists, Podiatrists, Infectious Disease and Primary Care Physician offices.• Ranked 15th nationally out of 500 reps FY00.• Actively involved in a new drug launch.