Timothy Blair Email and Phone Number

• Grew and developed an all-star team of 4 that oversees building P&L’s, forecasting sales revenue and setting budgets. • Introduced new methodologies of Brand and Marketing plans that leveraged earned and paid media, influencer marketing, community building, event/trade show activations and more. • Personally generated concurrent consumer marketing plans focused on consumer retention and new consumer acquisition complete with forecasts, budgets, marketing tactics and sales asset schedules. • Conducted regular revenue trend analysis and marketplace analysis that yielded product content proposals that generated millions in incremental revenue to date. • Supported sales teams by creating presentations across my team’s portfolio and presented these in make-or-break meetings to help launch new IP, sell-through existing channel inventory, and to support new market expansion.• Evaluated new product investments and business acquisition opportunities, and provided prospectus materials back to executive with recommended strategies. • Directed creative agencies, PR teams, media agencies as well as internal teams to deliver on KPIs and revenue goals.• Delivered branded content campaigns that delivered record high in viewership, and record lows in cost per view.

Promoted to oversee the traditional Brand marketing management activities, as well as roles in licensing, partner management, talent and sports team relationship management and B2C marketing strategies.• Defined the target market, market size, product positioning, PR and social communication plans to form a marketing strategy spanning the Americas resulting in 80% increase in sell-in, and the first game ever to sell 1 million units in Latin America.• Responsible for P&L management, KPI reporting, and ROI reporting of multi-million dollar budgets while overseeing agencies and marketing team staff, in Mexico City and Sao Paulo. • Unified external agencies (creative, PR, media and event agencies) and internal cross-functional teams to execute unique, regional budget objectives resulting in revenue increases of over 50% (exceeded forecast by 15%).• Discovered and secured the endorsement of Brazil’s #1 soccer superstar – Neymar – leading to 25% increase in orders overnight! Developed the business case for acquiring the license to the Brazilian Soccer League leading to over 180% day 1 sales. • Negotiated and acquired the exclusive sponsorship rights to the World Football Challenge, secured TV exposure and over 250 million media impressions worldwide. Responsibilities included deal negotiations, creative execution, and reporting. • Completed PS3 hardware bundle programs resulting incremental sales, increased market share, new user acquisition and added value in media with Fox Sports.

Lead strategy and marketing manager for NorAm and LatAm brand executions and, responsible for the global marketing strategy, implementation and analysis.• Pioneered Konami’s first marketing strategies to enter the Latin American market place leading to 8.5+ million units to date. • Crafted and implemented long term strategy plans integrating PR, media, online, and social engagement plans to successfully gain funding for PES in North and South America. Increased funding by 10% in 2009 and 50% in 2011.• Developed the business rationale and secured exclusive partnerships with the Copa Libertadores (world’s 2nd largest Soccer competition; Largest in LatAm) and rights to the top sports TV Broadcast personalities in Mexico, Argentina, Chile and Brazil.• Executed bundled product campaigns with unique exclusive content which led to incremental sales of over 10%.• Constructed creative design briefs to create branded content including: TV commercials, packaging, promotional materials, manuals, event graphics, out-of-home signs and print ads. • Ensured full compliance with industry regulatory agencies and license owners: COPPA, ESRB, Nintendo, Microsoft and Sony.• Coordinated the presence of PES at all major industry and consumer events including, booths graphics, videos, A/V and talent.

Primary manager of new IP and of licensed brands in the digital gaming space, responsible for developing the marketing strategy and delivering on-time plans that exceed forecast. • Set the strategy and managed the budget, and activities of cross-functional teams including, but not limited to creative, TV media, public relations.• Crafted and executed an integrated campaign for DreamWorks Flushed Away video game which successfully included a gift-with-purchase, in-theater messaging, major TV, print, online and community outreach yielding over 1.3million units ($55MM).• Spearheaded the release of Cartoon Network’s Ben 10: Protector of Earth vis-à-vis an integrated media campaign which yielded phenomenal results: Over 3 million units ($150MM).• Created all communication plans leveraging market research, product features, media planning and the retail marketing planning to fully engage the customer base.• Crafted sales education presentations as well as competitor analysis for buyer meetings and industry retail events.

Responsible for all value-priced software sold through major retailers nationwide. Created and executed marketing, sales, inventory, and channel management opportunities.• Responsible for the creation of a family of casual games (multiple #1 selling casual games at Wal-Mart).• Created a 3 year exclusive merchandising opportunity with Staples which yielded an estimated $10MM in incremental sales – It would later win the Staples “Merchandising Concept of the Year” award.• Discovered and corrected a profitability issue with production of finished goods. Shifted all to an overseas manufacturer saving an estimated $1.1MM in COGS over the fiscal year.• Successfully released over 25 titles in 9 months by aggressive art agency management, timely sales material releases, retail placement, and channel management strategies – Catapulted my business unit into the #2 performing business of the portfolio.

• Spearheaded competitive research, creative strategy, P&L management and manufacturing QA to launch the first ever line of Hamilton Beach Water Coolers – over 100,000 for initial order.• Led regular trips Guangzhou, China, to perform design, and QA checks to ensure defects were reduced from 5% to under 0.0025%.