Managed marketing strategies to promote brand programs, primarily within Aramark's premium brands LifeWorks and Harvest Table. Consulted with product development teams to enhance products based on customer data. Coordinated innovative strategies to accomplish objectives and boost long-term profitability. Worked with marketing teams to create, deploy and optimize effective campaigns for Aramark’s premium brands. Monitored, created and implemented social media campaigns and strategies to increase B2B, B2C and B2E awareness. Helped incorporate product changes into marketing messages to drive customer engagement.

Responsible for the Boeing business dining account at their facilities. -Is part of the business dining marketing team responsible for producing ~$1 billion annually. -Coaches and trains site level managers on retail and brand elements. -Influences without formal authority, and can present to a wide range of internal and external audiences. -Presents information with a natural passion, as a retail food and beverage expert. -Track and present the business growth generated through the use of financial tools. -Assists business development process by providing exciting brand materials with a customer focus. -Applying modern food presentation approaches to a wide variety of locations with varying footprints to drive the customer experience.

Led all activities to promote marketing initiatives and in-store print collateral projects supporting promotions, openings, and ad hoc projects. Co-managed promotional pricing windows with IT, Category Management, and print vendor. Directed Brand Management, Traffic, and Design teams to manage timing, accurate art development, and project details. Partnered with Brand Marketing and Category Management team to manage on-going support of new marketing initiatives. Tracked data points to ensure accuracy and effectiveness at store level. Oversaw compliance standards at store level for improved execution.• Captured additional $2M in revenue for quarter through strategic planning, exceptional communication, and project management. - In just three weeks, modified late-stage product launch to facilitate additional POP support involving 100+ company and franchise price levels totaling 500+ unique pieces. - Collaborated with vendors and negotiated secondary shipment, used resources from departments to create and proof additional pieces, and set-up distributions to correct cafes. • Led first major brand launch within two months of being hired.• Won Marketing Employee of the Months on three separate occasions.

Familiarized clients in a business-to-business environment with products and services available to them. Developed marketing strategies for clients to advertise and sell products and services. Acted as face of company in territory covering all western United States.• Throughout tenure, continued YOY growth in revenue through increased sales of existing clients and developing new clients. Played key role in Optima doubling yearly revenue from $15M to $30M.• In collaboration with marketing department, designed innovative sample set to meet needs of specific client that to this day serves as standard marketing materials to all Optima Graphics prospective clients.• Trained staff of exhibit house to utilize new electronic tabletop display. Consulted business owner on details and pricing on use as rental for their inventory and subsequently created new revenue stream for that business that delivered profit within two months.

Designed and presented on-air marketing campaigns to clients. Negotiated campaign details with clients and agency staff. Oversaw status of marketing campaigns. Handled budgets and managed campaign cost. Kept records and financial details for all owned projects.• Exceeded company’s sales expectations by developing Valentine’s Day promotion including radio spots for local florist to capture late and last-minute sales.

Started with company immediately after college graduation and repeatedly promoted to positions of higher impact in recognition of exceeding sales goals and outstanding annual revenues. Booked and planned corporate meetings and personal events at Dave & Buster’s locations. Managed three service departments to staff every event. Acted as local public relations and media contact. Wrote contracts and proposals for each event. Developed marketing materials and promotions to foster and generate new and existing business.• Coordinated and orchestrated all aspects of negotiating, planning, and execution of special three-hour event for nationally recognized high-profile client August Bush IV that captured $150K in revenue. • Earned Million Dollar Club Award and officially recognized in top 2% of sales representatives for two consecutive years after booking $1M+ in event revenue. • Inspired employees and elevated morale by identifying and celebrating each employees’ contributions and achievements as illustrated in all-inclusive recognition video shown during annual event. Prior to event planning, learned intricacies of video editing and production. • Coached, mentored, and trained multiple sales representatives to grow into Event Manager positions. • Called upon to transfer to locations in New York and St. Louis to turnaround underachieving event team and to lead all efforts to rapidly revitalize event sales.

Assisted Special Events Manager with their duties; trained event staff; coordinated efforts between operations and event staff; wrote contracts, proposals, and menus; developed cross-promotional business; created banquet event orders; implemented training program for Special Events Interns.