Tim Cole Email and Phone Number
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In my role at Elevations Credit Union, I led a talented team of analysts, providing technical leadership and mentoring to foster professional growth. I spearheaded the development of a churn prediction model that significantly improved our member retention strategies, resulting in an increase in cross-selling success by over 15 times. My passion for data science drives me to continuously seek innovative solutions that align with organizational goals and enhance customer experiences.Previously, I contributed to Crocs, Inc. as a Customer Analyst, where I utilized advanced segmentation and lifetime value analysis to shape customer acquisition strategies, directly impacting growth. My experience also includes managing multi-channel digital marketing strategies at the Love and Logic Institute, where I successfully increased PPC sales while reducing costs.I hold a Data Analytics Bootcamp certification from the University of Denver and a Bachelor of Science in Sport Management and Economics. I am proficient in a range of tools and technologies, including SQL, Python, Tableau, and Adobe Analytics, and I am committed to leveraging data to drive strategic decision-making.I am currently looking for new opportunities to grow with a dynamic company that values innovation and data-driven decision-making. I am eager to connect with fellow professionals and explore potential collaborations in the fields of business intelligence and data analytics. Let’s connect!
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Manager Digital Analytics TestingCrocs, Inc.Broomfield, Co, Us
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Manager Digital Analytics TestingCrocs, Inc. Nov 2024 - PresentBroomfield, Co, Us -
Senior Business Intelligence AnalystElevations Credit Union Jan 2022 - May 2024Boulder, Colorado, UsLed and provided technical leadership to a team of 4 analysts to support member growth and engagement through data application.- Spearhead the development of machine learning models, including a churn prediction model that identified members at high risk of attrition to enable targeted member retention strategies.- Developed a machine learning algorithm to create product adoption data signals for member-facing employees, leading to an increase in their cross-selling success of more than 15x (from 2% to 33%+; ~$6 million in additional deposits) above their previous baseline monthly average- Introduced advanced customer segmentation methodologies to identify high-value member cohorts, including top customers based on product holdings, purchase frequency, and spend.- Originated high-impact analyses and strategic insights for senior leadership and the Board on a quarterly basis. E.g. evaluated ever-evolving cryptocurrency adoption trends among members to guide technology roadmaps.- Partnered cross-functionally to define and implement tailored KPIs to drive increased ROI through stronger business unit accountability and performance tracking. -
Customer Analyst, Digital AnalyticsCrocs Apr 2019 - Dec 2021Broomfield, Co, UsSupported Crocs' global e-commerce business by drawing actionable insights and making data-driven recommendations to accelerate growth strategies. Analyst lead for Crocs' collaboration product releases.- Leveraged advanced segmentation and LTV analysis to identify a high-value customer cohort with 2x lifetime value, directly shaping customer acquisition and retention strategies.- Developed customer segments, cohorts, and other predictive models using historical transaction data to improve performance marketing initiatives.- Led a comprehensive database overhaul to enhance customer profile depth and flexibility, utilizing advanced SQL techniques to optimize existing tables and create new data structures as needed- Scoped and built dashboards for 25+ collaboration product releases in 2020 to enable quick visualizations of KPIs, site traffic by region, and customer purchasing patterns.- Originated size curve distribution analyses of past collaboration product launches to improve future release inventory productivity
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Content Marketing ManagerLove And Logic Institute, Inc Dec 2014 - Jul 2018Drove multi-channel digital marketing strategies including PPC, SEO, social media, and content creation. Utilized Adobe Creative Cloud to develop on-brand marketing assets for programs and launches.- Created customer purchase behavior statistical models to build optimal functionality and improve ROI through better automation and targeting.- Increased PPC sales by 15% while reducing PPC spend by 30% (YOY, 2017-2018).- Utilized data-driven insights, A/B testing, and comprehensive reporting to optimize the user experience across product pages, resulting in enhanced website engagement and conversion rates.- Developed and drove test strategies, including A/B multivariate testing, subject line testing, and landing page optimization to capture maximum response rates on email campaigns.
Tim Cole Skills
Tim Cole Education Details
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University Of DenverData Analytics -
Baldwin Wallace UniversityBusiness Administration
Frequently Asked Questions about Tim Cole
What company does Tim Cole work for?
Tim Cole works for Crocs, Inc.
What is Tim Cole's role at the current company?
Tim Cole's current role is Manager Digital Analytics Testing.
What is Tim Cole's email address?
Tim Cole's email address is tc****@****.bw.edu
What is Tim Cole's direct phone number?
Tim Cole's direct phone number is (417) 332*****
What schools did Tim Cole attend?
Tim Cole attended University Of Denver, Baldwin Wallace University.
What skills is Tim Cole known for?
Tim Cole has skills like Customer Service, Powerpoint, Time Management, Training, Event Planning, Microsoft Office, Social Media, Microsoft Word, Sports, Event Management, Microsoft Excel, Research.
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