- Acted as marketing team lead for company’s Global Technology capability with over 5,000 technology associates. Direct report to CTO and CMO. Worked with key internal clients to include CTO, CISO, CDAO, CIOs and various senior technology and data/analytics leaders.- Developed go-to-market strategy for building Global Technology brand with external and internal audiences. Fostered relationship building with key audiences through thought leadership content development, social strategy and execution, speaker engagement, speech writing, PR/media relations, podcast opportunities, co-marketing with key technology partners (AWS, Red Hat, Splunk, Slalom), website content, Tech@TU Medium site, analyst relations (Gartner, IDC), key TransUnion customers via technology advisory board engagement.- Led and managed cross matrix team charged with the creation of brand foundation and communication assets for company’s new data & analytics/identity resolution enablement platform, OneTru (launched first quarter of 2024).

BP/Amoco, 2018-2020Managed and led cross-capability team of 15 as Digital AOR. Collaborated closely with BP’s multi-agency roster to deliver integrated full-funnel marketing solutions to drive sales for BP Fuels US retail business. PPG/Glidden, 2018-2020 Oversaw cross-capability team of 20-plus for AOR relationship. Focused on B2C digital advertising, content strategy, social strategy, CRM, analytics. Led B2B strategy/innovation ideation for PPG’s large customer accounts and retail sales support. John Deere, 2016-2018Team leader for large-scale, 24-month website rebuild to deliver content strategy, mobile-responsive website redesign, and re-platform of new Deere.com on TeamSite CMS and AWS cloud.Led seven-month pitch process resulting in winning second largest site build in Digitas’ history.TransUnion, 2015-2018Leadership of cross-capability performance marketing team of 20-plus for Creative, Strategy & Media. Integrated, full-funnel approach used to plan, buy, optimize and report results. Google stack used for programmatic execution of display and search advertising; SEO strategy/site optimization.Johnson Outdoors, 2017Facilitated account management for medium-scale e-commerce enablement site redesign and development for the J.O. brand portfolio. MillerCoors – Miller Lite, Miller High Life, MGD, Fortune, Keystone Light CPG brands, 2012-2015Digital AOR account leader. Notable work: Original Lite Can re-launch resulting in the first quarterly share growth for Miller Lite since 2007. Gold ADDY – High Life Social, Facebook (2015); Silver Addy – Miller Time for America, Integrated Campaign.Bank of America – Home Loans Division, 2011-2012Led cross-functional Digital AOR team responsible for developing content strategy, programmatic display/online video, website UX/creative.Kraft – Kraftrecipes.com & Planters, 2010-2011Digital AOR for advertising/media. Site creative/maintenance for Kraftrecipes.com.Social/Digital AOR for Planters CPG brand.

- Developed first customer insights practice for Potbelly used to guide new product development, menu gap analysis, and expand/improve product offerings. Re-designed web-based “Talk To Us” customer comment system to optimize customer feedback for: employee training, improved customer experience, product development. - Led cross-functional team/process behind new product launches for The Clubby sandwich, Skinnys line of healthy sandwiches, BIGS line of sandwiches, and gourmet salads. - Drove re-design of potbelly.com and industry-leading web-based nutritional calculator for health/wellness effort. Key member of cross-functional team that developed online ordering capability for 200+ stores. - Developed consumer direct mail program with more than two million pieces mailed in 2008 generating a 15% redemption rate and subsequent 90-day same store sales increase of 3%. - Awarded two Potbelly Golden Pillar awards for excellence in customer service and sales achievements.

- Lead account director for electronics retailer, Circuit City, and their retail service brand, firedog. (2006-2007) - Served as lead account director for Barilla, facilitating integrated advertising and strategy for the Barilla Pasta and Sauce, Wasa Crispbread CPG brands. (2005-2006) - Guided and oversaw marketing communications for rapidly-expanding Potbelly Sandwich Works. Facilitated store growth from six Chicago stores to 150+ in nine markets. (2005-2007) - Note: RPA Chicago merged with Euro RSCG in 2005.

- Guided and oversaw marketing communications for rapidly-expanding Potbelly Sandwich Works. Facilitated store growth from six Chicago stores to 150+ in nine markets. (2001-2005) - Led new product launch of Calphalon One cookware, including print, event, in-store, on-line and microsite efforts, driving most successful new product launch in Calphalon & Williams-Sonoma history. (2003-2004) - Worked with Morningstar (financial services) to create D2C campaign in support of morningstar.com re-launch. Developed B2B launch campaign for Clear Future – Morningstar’s 401K advisory practice and products. (2000-2002) - Co-founded RPA Chicago in 1999 growing billings to $40MM prior to merging with Euro RSCG in 2005.

- Managed the daily account activities for B2B launch of Plant Web – a new process control product from Emerson, for the petroleum, paper and pharmaceutical industries. Freelance assignment.

I took one year off from my career to travel and spend time with family.

- Managed all aspects of advertising for the Basketball division of Nike working with Scottie Pippen, Penny Hardaway, Gary Payton, and other Nike NBA athletes. Annual media spend of $20MM; $4MM in production. Operated as key member of team responsible for brand positioning development of Michael Jordan stand-alone brand.

- Acted as lead account manager for the Midway Video Games account with $10MM in annual billing (games included Mortal Kombat 3, Doom and NBA Hang Time, with MK3 ranking as #1 selling game of 1995). - Oversaw new product launch of Sabre Lawn Tractors, a John Deere sub-brand created for sales at Home Depot.

- Focused on Nintendo Game Boy and Super Nintendo gaming systems. Facilitated 10-plus video game launches, including Donkey Kong Country, the #1 selling game of 1994.