Brightside is a fintech platform backed by Andreessen Horowitz that helps working Americans reduce financial stress and employers improve workplace retention and productivity. As Brightside has scaled, I've been fortunate to lead many high-impact initiatives.Developed Brightside’s Lending Experience: Led the identification, contracting, and integration with lending partners. Designed and launched a seamless consumer experience across mobile and web platforms, resulting in a 12x increase in loan volume.Launched Credit Score Monitoring & Improvement Capabilities: Introduced multiple credit-building solutions and increased client adoption from 16% to 60% of new clients.Scaled the Financial Advisor CRM: Transformed our internal CRM platform from data-blind to data-rich, enabling a 9x growth in financial advisors while leveraging data insights to drive advisor efficiency and process automation.Product Leadership: Guided the product organization in defining the core client persona and journey, shifting from siloed quarterly planning to a unified, client-centered approach. Successfully led and mentored product managers and was promoted in consecutive years.Introduced Beta Testing Capability: Implemented a beta testing framework to prototype new features with select users, optimizing our approach before full-scale rollout.

MyNorth is one of Australia's leading investment platforms (>$55bn), providing financial advisors with a marketplace of investment and insurance solutions to meet their clients goals. - Accountable for strategy and development of new products, feature enhancements, and continuous improvement initiatives - Rallied stakeholders across sales, marketing, engineering, and operations to endorse the product vision and gain cross-functional buy-in- Developed business cases, securing endorsement and funding- Managed product roadmaps and performed backlog prioritization- Led initiatives from ideation, user research, and concept development through to implementation- Established user interview and usability testing workshops across Australia- Developed user stories, translating business needs into engineering requirements- Developed test scenarios, performing system testing and user acceptance testing- Managed commercial relationships with technology partners- Worked closely with distribution, pitching to clients for new business and retention opportunities- Developed pitch decks and go-to-market content- Responsible for industry, competitor and business model analysis- Represented AMP on industry working groupsKey highlight- Product manager for MyNorth Managed Portfolios. ­Launched March 2018. Immediate product/market fit. 31% average monthly AUM growth.