As campaign manager for Retrofit Canada, I lead storytelling, digital campaigns, stakeholder engagement and media relations.Key accomplishments:∙ Executed a multi-channel digital campaign that met all targets for audience growth for three consecutive years.∙ Established and leveraged connections with key staff in municipal, provincial and federal political offices to support advocacy efforts related to deep retrofit policy.

Working closely with the Ombudsman for the OmbudService of Life and Health Insurance, I led the development of a three-year strategic plan for the organization. The plan sets OLHI’s direction for 2021 to 2024 in three priority areas: building consumer awareness, continuous improvement and delivering timely, independent, and impartial public service. OLHI's board of directors endorsed the strategic plan in June 2021. I lead the execution of OLHI's 2021/22 Public Education Strategy which has three areas of focus: stakeholder engagement, digital campaigns and media relations. In partnership with OLHI's Associate, Public Education and Digital Marketing, I am accountable for direct engagement with stakeholders across Canada and media planning. I also support campaign planning and creative development for organic and paid digital marketing.

Developed and executed OLHI's 2021/22 Public Education Strategy.

As a member of the Reverb Communications team, I supported communications and stakeholder relations for the City of Edmonton's $1.8B Valley Line LRT Southeast. I also led communications and stakeholder relations for the $2.7B Valley Line LRT West, the most significant infrastructure project in Edmonton's history.Key accomplishments:∙ Established new systems that improved communications about the Valley Line West with the public and critical stakeholders.∙ Negotiated collaborative approaches to administrating the Valley Line West Project Agreement requirements for communications and stakeholder relations, leading to better outcomes for all partners.∙ Effectively led a high-performing team of communications and stakeholder relations professionals, supporting their professional development, personal well-being and productivity in a high-test environment.∙ Provided strategic, solutions-focused advice to executive leadership that helped our organization navigate complex problems and challenges.

Promoted EPCOR's communications and engagement with employees, customers and stakeholders using IAP2 and communications best practices.Key accomplishments:∙ Effectively managed and nurtured a team of four professionals responsible for employee, stakeholder and customer communications.∙ Designed and facilitated engagement exercises that helped senior management identify key strategies for a change management project.∙ Provided oversight and input into a department-wide application of a new customer management software platform. My team exceeded or met all communications deliverables.

Worked with AHS’ executive leadership to build partnerships with senior leaders, CEOs and donors of Alberta’s 70 health foundations.Key accomplishments:∙ Co-chaired a working group involving leaders from the Government of Alberta, Alberta Health Services and health foundations that improved management of foundation-supported capital projects. ∙ Led the execution of a new correspondence strategy that deepened AHS’ partnerships with health foundations and their donors.∙ Facilitated numerous engagements with internal and external stakeholders, usually at the executive or board level, that informed strategic planning, change management and policy development.

In progressively more responsible roles, collaborated with executive leaders and elected officials to execute engagement and communications strategies that advanced government policy and initiatives.Key Accomplishments:∙ Led strategic communications for government priorities including negotiations with health professions (doctors, nurses, midwives) and primary care networks, Medical Assistance in Dying legalization, changes to Alberta’s Tobacco Act, Alberta’s participation in the 2016 Federal-Provincial-Territorial Ministers of Health, and the introduction of the Emergency 911 Act.∙ As the first public affairs officer called to the Provincial Operations Centre when the 2013 floods started, effectively helped lead and support communications for the government’s disaster response.∙ Built strong relationships with departmental and political leaders, including Chief Medical Officers of Health, Ministers, Deputy Ministers and Assistant Deputy Ministers that allowed me to influence planning, policy and public communications.

As a trusted advisor for leaders in the City of Edmonton’s Community Services department, I helped two of the City’s most valued services meet key objectives.Key Accomplishments:∙ Supported stakeholder engagement with Edmonton’s arts community, a $1,000,000 marketing program and the communications strategy for Capital City Clean Up. ∙ Managed all communications activities for Edmonton Fire Rescue Services, including media relations training for fire recruits and officers. ∙ Supported public engagement strategy that earned support for the reopening of the Rossdale firehall.