Elevated to spearhead the agency's marketing and communication strategy offerings, utilizing in-depth knowledge of consumer behavior, market trends, and innovative research methodologies. • Lead a dynamic team in executing research-driven strategies and influencing critical decision- making processes. • Steer the conceptualization and implementation of advanced research and statistical methodologies with a 2023 focus on AI/machine-learning models.• Play a critical role in business development, with over $450,000 in attributable revenue in 2023 through the adept pitching and selling of research and strategy services.

Managed team of analysts and led agency direction in consumer research and audience understanding. Harnessed key insights to inform marketing strategy, creative direction, and UX/UI design.• Sold research and discovery to prospective and current client stakeholders • Responsible for development and execution of research department budget• Hired, trained, and managed workflow for team of analysts• Served on agency leadership team- conducting relevant research to contribute to strategy and direction

Served as the Subject Matter Expert in research methodology, statistical procedures, and data analysis for the agency. Directed activity of team of analysts and assistants.• Led research activity from methodology and design to collection and analysis• Assisted in development of empirically based marketing strategies• Responsible for dissemination of key findings and insights to relevant stakeholders• Hired, trained, and evaluated team of analysts and assistants

Introduced comprehensive marketing research services. Overhauled performance reporting by moving from simple data report-outs to insight driven storytelling and real-time dashboarding. • Launched the agency’s proprietary consumer research panel• Consulted with clients to determine and execute appropriate research methods. These included: user testing, surveys, focus groups, interviews, and secondary data analysis.• Execution of general digital marketing activity. This included: content strategy and creation, search engine optimization, link earning, organic and paid social media, email marketing, and marketing automation.

Provided support in quantitative research methodology, program evaluation and advanced statistics. Responsible for sales of research and statistics services.

Served as instructor for two graduate level courses: Introduction to Research Methods and Statistics, and Applied Statistics.

Worked as the teaching assistant for graduate level courses in structural equation modeling and hierarchical linear modeling. Collaborated on research utilizing advanced statistical methods to explore the relationship between teacher feelings of preparedness to teach mathematics and mathematics achievement.

Served as a research assistant on a two-year project examining the prevalence of online career and technical education programs in two-year colleges. Assisted in database construction and served as lead statistician.