• Develops and executes content plans and innovative channel strategies based consumer insights, social trends, audience behaviors and platform performance data to maximize engagement across key channels.• Identified consumer insights and translated them into breakthrough campaigns that received unheard of click through rates and sales conversion for a brand-new live event concept• Lead team meetings to go over KPI dashboard to ensure continued growth objectives were met and reviewing… Show more • Develops and executes content plans and innovative channel strategies based consumer insights, social trends, audience behaviors and platform performance data to maximize engagement across key channels.• Identified consumer insights and translated them into breakthrough campaigns that received unheard of click through rates and sales conversion for a brand-new live event concept• Lead team meetings to go over KPI dashboard to ensure continued growth objectives were met and reviewing future creative outputs comparing to current media trends.• Partnered with strategy and creative leads to develop and present POVs on social media trends and opportunities while staying true to the company ethos• Mentored the analytics team to interpret performance data, build insight-driven reports and provide actionable strategies that increased visibility of the product 500% in a single month.• Work with account teams, while training strategists and data experts to align content strategy with brand goals and ensure monthly content calendars meet KPIs and drive brand objectives which lead to selling out every event put on by a brand-new event company in an already over-saturated market. Show less

• Designed, developed, and implemented the first department-wide scorecard. This involved full stack developing of ETL between multiple vendors, integration of internal and external data sources, developing department performance targets, defining data points to be used for future modeling capabilities, and daily automated delivery of scorecard.• Created risk framework for the entire student portfolio. This involved interpreting legal policy, federal regulations, while… Show more • Designed, developed, and implemented the first department-wide scorecard. This involved full stack developing of ETL between multiple vendors, integration of internal and external data sources, developing department performance targets, defining data points to be used for future modeling capabilities, and daily automated delivery of scorecard.• Created risk framework for the entire student portfolio. This involved interpreting legal policy, federal regulations, while developing automated processes to run this project on monthly/weekly basis all during a data warehouse migration.• Managed and mentored team of analysts through re-design of over 100 reports through a data warehouse migration. This process involved auditing over 100 processes, completely rewriting, reworking, and validating thousands of lines of code.• Coordinates with other groups for the improvement of the required parameters to support department reporting frameworks and for the implementation of the required infrastructure and platform.• Conducts periodic methodological benchmarks and gap assessments of current processes and methodologies against academic studies and papers, leading and emerging industry practices and changes in regulatory expectations.• Specifies and maintains the data model, data base, and platform required for the execution of the methodology.• Interacts with T&O and IT for the collection and warehousing of data with the required quality and influencing company wide data standards.• Implements robust data transmission framework and periodically executes campaign analyses on company performance.• Improves existing manual processes by leveraging various automation and optimization tools with an aim toward gaining efficiencies and eliminating human error. Show less

 Works with the functional area to understand process automation opportunity and delivers automated solutions to save time, generate efficiencies and reduce department cots. Develops the requirements, design and coding (SAS/SQL/VB) walkthroughs to ensure the development of quality solutions. Maintains knowledge on current and emerging developments/trends for assigned areas of responsibility, assesses the impact, and collaborates with management to incorporate new trends and… Show more  Works with the functional area to understand process automation opportunity and delivers automated solutions to save time, generate efficiencies and reduce department cots. Develops the requirements, design and coding (SAS/SQL/VB) walkthroughs to ensure the development of quality solutions. Maintains knowledge on current and emerging developments/trends for assigned areas of responsibility, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future solutions. Enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives. Identifies and recommends process improvements that significantly reduce workloads, reduce staffing needs or improve quality. Show less

 Develop and assist Business Process Leads in standardization of processes, systems and data to leverage SAP to drive improvement in customer order fulfillment. Developed, report standardized for all Everest Project Data Quality metrics. Provide Data assistance and leadership for Product Moves, Mass data changes, Lean productivity projects, Schneider Production System improvements. Coordinated data reporting and analysis between data stewards supporting other integrated… Show more  Develop and assist Business Process Leads in standardization of processes, systems and data to leverage SAP to drive improvement in customer order fulfillment. Developed, report standardized for all Everest Project Data Quality metrics. Provide Data assistance and leadership for Product Moves, Mass data changes, Lean productivity projects, Schneider Production System improvements. Coordinated data reporting and analysis between data stewards supporting other integrated operating systems (ie. Salesforce.com) for standardization, integration and corrections in the system. Developed Continuous Improvement processes for Data. Created business roles and authorization within the Front Office organization for access to SAP, ensuring compliance with segregation of duties (SOD) requirements. Lead SAP CORE team and outside resources to understand, evaluate and implement additional SAP functionality to provide business benefits Show less

• Drive analytics to support projects and product enhancements by formulating success metrics and measurement plans for DigitalFront Store projects, socializes them, and creates dashboards/reports to monitor metrics • Works with senior leadership, product managers and business stakeholders to identify online/offline metrics to understand goals of project enhancements to customer online experience driving building plans and providing insightful measurements for each project.•… Show more • Drive analytics to support projects and product enhancements by formulating success metrics and measurement plans for DigitalFront Store projects, socializes them, and creates dashboards/reports to monitor metrics • Works with senior leadership, product managers and business stakeholders to identify online/offline metrics to understand goals of project enhancements to customer online experience driving building plans and providing insightful measurements for each project.• Partnered with Product Managers, Governance, Data Quality and Engineering teams to understand user navigation and lead all aspects of UX analysis including navigation, new feature development and happy pathing.• Establish and automate post deployment reporting and analysis based on the success metrics (using SQL(Teradata PL/pgSQL), Tableau, and VB Macros primarily), provide business and product teams with insights for post deployment performance • Perform in-depth analysis for the front store team from end-to-end which includes understanding the business needs and translating to analytic requests, extracting data from a variety of sources(Teradata), manipulate and analyze using quantitative, statistical(linear/logistic regression modeling), visualization tools, and data tagging (Localytics/Webtrends/Adobe Web Analytics(Google tags)). Show less

• Works with key internal and external stakeholders to gather and translate business needs into data access and layout specifications (including all business requirement documentation), design data handling routines in SQL using IMB Modeler (SPSS) primarily along with SAS Query to generate data according to specifications, and conduct descriptive analysis of the resulting data, delivering results to analytic and business audiences.• Supports development of internal predictive modeling… Show more • Works with key internal and external stakeholders to gather and translate business needs into data access and layout specifications (including all business requirement documentation), design data handling routines in SQL using IMB Modeler (SPSS) primarily along with SAS Query to generate data according to specifications, and conduct descriptive analysis of the resulting data, delivering results to analytic and business audiences.• Supports development of internal predictive modeling capability (linear/logistic regression models) by collaborating with business partners from across the enterprise (Direct Marketing) to implement data handling solutions as well as agile data acquisition and manipulation solutions to enable efficient development and operational prototyping of data driven programs.• Constructs and delivers written reports of the analytic findings in a variety of formats, formulate recommendations, and effectively present the results to with non-analytic audiences (Executive Level). Includes tracking and measurement of marketing campaigns including ROI, Response Rates, and Budgetary milestones.• Develops analytic solutions based on available data sources, and in representing findings in reports to support most effective translation and application of internal and external customers.• Assists in creating marketing and communications initiatives (including both mail and e-mail campaigns) using Oracle database within CRM. Partners with Product development, marketing directors and data science teams to develop actionable contact strategies to drive campaign performance. Show less

Developed dashboard for tracking of KPIs and other call center metrics using Avaya Supervisor Reports• Managed Project and programmed access database to document all calls received. Created supporting databases to automate daily reports regarding all call metrics. Database included linkage to HR department database to track all company users.• Developed all reports for presentation to executive level management for analytics and interpretation to outlying departments (including HR… Show more Developed dashboard for tracking of KPIs and other call center metrics using Avaya Supervisor Reports• Managed Project and programmed access database to document all calls received. Created supporting databases to automate daily reports regarding all call metrics. Database included linkage to HR department database to track all company users.• Developed all reports for presentation to executive level management for analytics and interpretation to outlying departments (including HR, Audit, Compliance, Risk and weekly presentation to CEO).• Created forecasting model (Point Estimate) for call volume to be received on new product including risk metrics for reporting• Conducted Weekly Department meetings regarding current initiatives, call center metrics and presented solutions to correcting negative trends. Show less

Connected several data points between different programs (Salesforce, Lean, Interact, and FDES) to create weekly reports which effectively visualized department’s progress towards various service level agreements.• Introduced schedule and sales reporting for all Bank by Appointment scheduled on a weekly basis which included presenting all weekly trends, total sales, contact rate, and associate sales rate (Used data tracked through Salesforce and SharePoint fed to Excel using macros… Show more Connected several data points between different programs (Salesforce, Lean, Interact, and FDES) to create weekly reports which effectively visualized department’s progress towards various service level agreements.• Introduced schedule and sales reporting for all Bank by Appointment scheduled on a weekly basis which included presenting all weekly trends, total sales, contact rate, and associate sales rate (Used data tracked through Salesforce and SharePoint fed to Excel using macros, V-Lookups, Visual Basic Code and Arrays)• Using ROI product analytics developed incentive plan for sales associates along with all reporting (PMRR)• Managed project team to create six major outbound phone campaigns. This included extensive demographic analysis and wallet share studies to determine potential sales of all six campaigns.• Presented Project which was designed to increase associate knowledge on products through PowerPoint; created a fully animated presentation which was described as “Jaw-Dropping”.• Developed forecasting analysis (Average and Time Series) to determine staff and scheduling needs in outbound call center environment as well as configuring service level agreements to determine ROI of new department.• Created motivational plan to increase sales which lead my team to become the top sales team in the entire company bringing in more than $100,000 worth of new business in one month alone. Show less